Research Reports And Consulting

The plant activators market is estimated at USD 636.76 Million in 2018 and is projected to reach a value of USD 878.38 Million by 2023, at a CAGR of 6.6% from 2018 to 2023. The market is driven by factors such as growing consumer preference for organic foods, new product registrations, decrease in arable land, and technological advancements in the agricultural industry. On the other hand, lack of awareness, increased prices of raw materials, and high R&D costs are the key factors hindering the growth of this market. This indicates that there is immense scope for the growth of the plant activators market, globally.

The solutions segment, by form, accounted for the largest share of the plant activators market

The solutions segment accounted for the largest share of the global plant activators market in 2017. They are the most popular forms of plant activators in the agricultural industry. Solution formulations are mainly preferred as they do not cause dust formation on spraying, do not cause toxicity or flammability, provide high efficiency due to smaller particle size, and low packaging volume.

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The fruits & vegetables segment, by crop type, accounted for the largest share in the plant activators market

Plant activators are increasingly gaining importance in the fruits & vegetables industry. With the rise in production of fruits & vegetables, the demand for plant activators has been increasing in this segment. The high export potential of these products has also led to an increase in production levels.

The biological plant activators segment accounted for the largest share in the plant activators market

Biological plant activators play an important role in plant growth as they help improve nutrient use efficiency. The high cost of developing new chemical pesticides, increase in insect & weed resistance to chemical treatments, and high regulatory pressure to limit chemical usage with respect to ecosystem damage have contributed to an increase in demand for biological plant activator products.

Europe dominated the plant activators market

In 2017, the European region dominated the global market for plant activators. European agriculture is driven by technical advancements, economics, politics, climatic changes, and consumer demand. Plant activators have received wide-scale acceptance in Europe as they are expected to increase long-term agricultural productivity and help realize the goal of food self-adequacy.

This report includes a study of marketing and development strategies, along with the product portfolios of the leading companies. It includes profiles of leading companies such as Syngenta (Switzerland), Isagro (Italy), Plant Health Care (US), Arysta LifeScience (US), Nihon Nohyaku Co., Ltd. (Japan), Meiji Seika (Japan), Certis (US), Gowan (US), Futureco Bioscience (Spain), NutriAg (Canada), and Eagle Plant Protect Pvt. Ltd. (India).

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The turf protection market is projected to reach USD 6.40 billion at CAGR of 4.45% during the forecast period. The benefits of turf grass includes prevention of erosion, ground water recharge, and creation of ambient temperature apart from serving its main purpose as a surface for recreational activities such as golf, parks, commercial and residential places. Turf grasses need protection from insects, weeds, and diseases. Turf protection chemicals include insecticides, fungicides, biologicals, and others chemicals which are used as preventive or curative remedies for this purpose.

One of the key trends of the previous decade around the world is the increasing investments in golf and recreational parks in an effort to enhance the number of foreign visitors and boost tourism revenue. This has seen the spread of golf and recreational parks globally and the number of world class golf courses and recreational parks have been gradually rising over the years as well. Some of the finest golf courses and recreational parks are locate in North America, Europe, Africa & Middle East countries and Asia. Growing area under golf and recreational parks across the globe would drive the need for turf protection products. The increasing affluence and environmental & aesthetic benefits of turf grass in urban landscape have also contributed to demand for turf grass which also requires fertilizers, pesticides, and other agrochemicals. The soil on which these turfs are grown also required to be maintained by providing key nutrients such as nitrogen, which helps to maintain soil vigor, and growth. These are some of the key trends which are driving the market for turf protection.

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Integrated pest management (IPM) systems which incorporates suitable control techniques to keep pest damage below an established threshold level are gaining acceptance in the turf industry. The various methods used for controlling pests are biological, chemical, and cultural. The biological method involves using of parasites or other biological agents to control turf grass pests. Adoption of biologicals is gradually increasing across the globe mostly in North America and Europe; owing to growing awareness regarding environmental concerns. Rise in adoption of integrated pest management solutions in turf protection market would drive for high adoption of agrochemical products, along with growing preference for biological methods to control turf pest and diseases in key agrochemical markets. As per the European commission strategy of 2015, huge investments are required in bio based products to enable a shift from synthetic or chemical based products to bio based ones for use in the agriculture industry by 2020. All above factors, are the key drivers for growth in turf protection products across the globe.

The global market is segmented by solution, product, mode of application, and region. On the basis of solution, the chemical segment held the largest share in 2016. Synthetic chemical is still one of the most widely used methods for turf protection; this segment is dynamically growing in terms of product range. Stringent regulations have hampered the market for chemical solutions; however, the usage of synthetic/chemical products is still on the rise due to their cost-effectiveness and extended shelf-life.

The turf protection market, by product, is segmented into stress protection, pest protection, and scarification. The pest protection segment held the largest share in 2016. This is due to the usage of chemical treatment which involves the usage of pesticides and insecticides having a high level of selectivity, which helps in controlling pests present in grasses on turf.

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The global market, on the basis of mode of application, is segmented into seed, foliar, and soil. The seed segment held the largest share in 2016. This is due to its wider application over turf grasses. More than that, seed coating or seed treatment method is also a cost-effective method which makes it favorable to turf managers.

The report "Stevia Market by Extract Type (Whole Leaf, Powdered, Liquid), Application (Dairy, Bakery & Confectionery, Tabletop Sweeteners, Beverages, Convenience Foods), Form (Dry, Liquid), and Region - Global Forecasts to 2022", The market for stevia is projected to grow at a CAGR of 9.5% from 2017 to reach a value of USD 771.5 Million by 2022.

Stevia has its own unique taste profile and sweetness intensity which is approximately 200 to 350 times greater than regular sugar. Many food & beverage companies use stevia to create products with enhanced taste and fewer total calories. With heavy investment in R&D, new applications such as zero-calorie products and flavor enhancers are emerging rapidly. Stevia offers several advantages such as sugar preplacement, reduction in calories, sweetness, texture, color, and flavor enhancement. Hence, stevia will be viewed as a business opportunity in the next five years. As a result, many multinational players have entered into the production of varied types of stevia.

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Market Dynamics

Growing concerns with regard to sugar, high-fructose corn syrup, and aspartame have shifted the manufacturer’s focus to the usage of stevia for food & beverage applications

Dairy: Stevia is used as an alternative for sucrose

The dairy industry has been strongly influenced by the advantages of using stevia. In an effort to reduce childhood obesity and boost milk sales, the International Dairy Association (IDEA) and the National Milk Producers Federation (NMPF) petitioned the FDA to change the definition of “milk” and 17 other dairy products, including sour cream and yogurt. This change would allow the dairy industry to add aspartame and other sweeteners such as stevia to products without including prominent labels for consumers.

Bakery & confectionery products: Stevia has numerous benefits in confectionery products due to its physical and chemical properties

The most commonly used sweeteners, sucrose, dextrose (glucose), and corn syrups are fundamental in the production of confectionery items such as hard candy, caramel, taffy, chewing gum, chocolate, and gummed candies. In addition to their function in these items, they are widely used due to their low cost, availability, and ease of use during processing. The formulations of many sweetened confections are centered on the properties of stevia. Depending on the confection, stevia helps provide sweetness, improved mouthfeel, crystallization, texture, form, extended shelf life, flavor, and color to the final product.

Tabletop sweeteners: Acts as a natural sweetener and low-calorie alternative to sugar and other artificial sweeteners

Stevia is used as a substitute for sugar to add natural sweetness to hot or cold beverages, to be sprinkled on fruits, or for use in several cooking and baking recipes. Stevia, as a tabletop sweetener, is a source of sweetness 200–300 times sweeter than sugar and is suitable for diabetics and people suffering from phenylketonuria. Natuvia by PureCircle, SteviaFirst Corp, and Truvia are some of the commonly known brands of stevia as a tabletop sweetener.

Beverages: Imparts health benefits to zero- or low-calorie beverages

Alternative sweeteners such as stevia are essential as they provide and expand beverage choices to control caloric, carbohydrate, or specific sugar intake. In case of beverages, stevia is the most preferred option as the bulking properties provided by sugar are not required. Stevia is one of the most common natural sweeteners used for zero- or low-calorie beverages. It is mostly used in beverages such as diet carbonated drinks, flavored water, soft drinks, fruit juices, ready-to-drink beverages, and sports & energy drinks.

Convenience foods: Enhances the properties of food products

Stability, texture, sweetness, and mouthfeel of convenience food are essential factors that appeal to consumers. The other important factors that are essential to enhance the product appeal include shelf-stability, proper shape, color, taste, flavor, volume, and consistency. Stevia blends help to impart these properties to the food product without impacting its quality and its appeal to the consumers. Leading food ingredient manufacturers offer a broad range of stevia blends to meet these requirements.

The Asia Pacific region accounted for the largest market share for stevia, followed by North America and RoW. With a population of more than 4.2 billion and rising income of consumers, stevia sweeteners are projected to witness an increase in the customer base in the Asia Pacific as it is an important segment of the sweeteners industry. The Asia-Pacific region is projected to be the fastest-growing market, with investments from several multinational manufacturers, particularly in countries such as Japan, China, and India.

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The stevia market is fragmented and competitive, with a large number of players operating at regional and local levels. The key players in the market adopted strategies such as acquisitions & mergers, new product developments, and expansion & investments. Prominent players profiled in the report include Cargill (US), Ingredion Inc. (US), PureCircle Ltd. (Malaysia), and Tate & Lyle PLC (UK).

The report "Vitamins Market by Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K), Application (Healthcare Products, Food & Beverages, Feed, and Personal Care Products), Source (Synthetic and Natural), and Region - Global Forecast to 2023", The vitamins market is estimated to be valued at USD 5.18 billion in 2018 and is projected to reach USD 7.35 billion by 2023, at a CAGR of 7.3%. The market is driven by the growth in demand for functional and nutritionally enriched processed food products, the prevalence of vitamin deficiencies, and feed fortification due to a rise in global meat & dairy product consumption.

The Vitamin C segment is projected to be the fastest-growing segment during the forecast period.

The vitamin C segment, by type, is projected to be the fastest-growing segment. The increasing focus of consumers on health and wellbeing, along with multiple benefits provided by vitamin C such as faster healing of wounds and maintenance of skin, eye health, and immune system provides an opportunity to this segment for increased growth.

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The healthcare products segment is estimated to dominate the market in 2018.

The healthcare products segment, by application, is estimated to dominate the market during the forecast period. Rapid urbanization has led to changes in consumer lifestyles. Vitamins are gaining traction in the healthcare industry, as there is an increased focus on preventive health care. Further, vitamins are also known to sustain human health during various disorders and ailments such as diabetes, cardiovascular disease (CVD), Alzheimer’s, multiple sclerosis (MS), and the common cold.

The synthetic segment is set to dominate the market by 2023.

The vitamins market, by source, is projected to be dominated by the synthetic segment, which is projected to grow at the higher rate during the forecast period. Synthetic vitamins are chemically synthesized and produced largely from coal tar derivatives and petroleum extracts. They are widely preferred by end-user industries because of their ability to remain stable for a longer period of time and also because of the low costs associated with them in comparison with naturally sourced vitamins.

Asia Pacific is projected to be the fastest-growing market during the forecast period.

The Asia Pacific market is projected to grow at the highest CAGR from 2018 to 2023. The incidences of regular and chronic diseases in this region are high. This has led to an increased focus on preventive health care, which has resulted in high consumption of healthcare products and fortified & functional food products with essential nutrients such as vitamins. Also, the market for vitamins in Asia Pacific is experiencing high growth due to its growing application in the feed industry, as the region accounts for the largest livestock population and caters to significant demands of livestock-based products such as milk, egg, and meat.

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This report includes a study of marketing and development strategies, along with a study of the product portfolios of leading companies. It includes the profiles of leading manufacturers such as Koninklijke DSM N.V. (Netherlands), Glanbia plc (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Vitablend Nederland B.V. (Netherlands), SternVitamin GmbH & Co. KG (Germany), Farbest-Tallman Foods Corporation (US), Watson Inc. (US), Zagro (Singapore), The Wright Group (US), Rabar Pty Ltd. (Australia), Adisseo (France), Showa Denko K.K. (Japan), and BTSA BIOTECNOLOGíAS APLICADAS S.L (Spain).

The global forage analysis market was valued at USD 494.4 million in 2017; this is projected to grow at a CAGR of 5.1% from 2018, to reach USD 661.1 million by 2023. The objectives of the report are to define, segment, and estimate the size of the global market. Furthermore, the market has been segmented on the basis of forage type, target, livestock, method, and region. The report also aims to provide detailed information about the crucial factors influencing the growth of the market, strategical analysis of the micro markets, opportunities for stakeholders, details of the competitive landscape, and the profiles of the key players with respect to their market share and competencies.

The key players in the forage analysis market include SGS (Switzerland), Eurofins Scientific (Luxembourg), Intertek (UK), Cargill (US), CVAS (US), RJ Hill Laboratories (New Zealand), Dodson & Horrell (UK), Cawood Scientific (England), Servi-Tech (US), DairyLand Laboratories (US), Dairy One (US), Minnesota Valley Testing Laboratories (US), and Massey Feeds (UK). These key players focus on various business strategies such as acquisitions and agreements & expansions to improve their market presence and product portfolio. SGS and Eurofins Scientific are the top two companies in the forage analysis market, based on their product offerings and geographic presence.

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SGS is involved in inspection, verification, testing, certification, and quality assurance services. Globally, the company operates through a network of more than 2,400 offices and laboratories across Europe, the Middle East, the Americas, Africa, and Asia Pacific. The company offers its services across nine major industries through its nine business lines including consumer & retail; agriculture food & life ; oil, gas & chemical; minerals; industrial; government & institution; transportation; certification & business enhancement; and environmental health & safety. It offers forage analysis under its agriculture and food segment. The company majorly focuses on expansion as its growth strategy. For instance, in June 2018, the company expanded its analytical capacities in São Paulo, Brazil, offered under good laboratory practice (GLP).


Eurofins Scientific is an international group of laboratories that provide testing and support services to pharmaceutical, food, environmental, agricultural, and consumer product industries as well as governments. Globally, the company operates through 400 laboratories in 44 countries. The company has a strong footprint in Europe, North America, and South America, with a growing presence in the Asia Pacific region. The company operates through its major divisions, which include food & feed testing, biopharma services, agroscience services, agro testing, clinical diagnostics, cosmetics testing, consumer product testing, forensic services, environmental testing, genomic services, medical devices, Eurofins technologies, and REACH services. It offers forage analysis under its food & feed testing division. The company focuses on acquisitions and expansions as its growth strategy. In January 2018, the company acquired Craft Technologies, Inc. (US), which provides analysis of nutrients, vitamins, carotenoids, bioflavonoids, and phytochemicals. With this acquisition, the company is looking forward to expanding its offerings in food & feed and forage testing in the global market.

The global eggshell membrane market size is estimated to account for USD 105 million in 2020 and is projected to reach USD 169 million by 2025, recording a CAGR of 10.1% during the forecast period. The market is primarily driven by the increase in the consumption of eggshell membrane majorly in nutraceuticals and cosmetic &personal care applications due to health-related benefits.

The rise in consumption of eggshell membrane majorly in the capsule form is driving the market growth

The capsules segment, on the basis of product, dominated the eggshell membrane market in 2019. With the majority of key players supplying eggshell membrane in capsule form and its rising use as nutraceuticals, the demand for eggshell membranes is projected to remain high. In addition, the acceptance of capsules among consumers remains high as compared to tablets, processed powders, and gummies & chews.

The food & beverages segment is projected to record the highest CAGR during the forecast period.

The demand for healthier food &; beverage products remains high in developed and developing countries among the millennial population. Eggshell membrane is a key nature-source ingredient used by a number of food & beverage manufacturers. In addition, industry experts are witnessing high demand for eggshell membranes in the food & beverage industry to attain a leading position in the coming years. Hence, the eggshell membrane plays a key role in food & beverage applications due to the distinct health benefits offered to humans, such as calcium, proteins, and other enzymes & essential acids, for the human body. It is projected to drive the market growth during the forecast period.

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Key players operating in the eggshell membrane market include Biova LLC (US), Microcore Research Laboratories (India), Ecovatec Solutions (Canada), Eggnovo SL (Spain), Eggbrane (Netherlands), Stratum Nutrition (US), Certified Nutraceuticals Inc (US), Bolise Co Limited (China), Mitushi Biopharma (India), and Kewpie Corporation (Japan).

Stratum Nutrition (US), a US-based company, is a leading provider of eggshell and eggshell membrane wellness ingredients and a pioneer in manufacturing and distributing unique ingredients and products. It has long-term product partners, such as Healthy Direction, Now Foods, Healthy Origins, Dr. Axe, Ancient Nutrition, Forever, Jamieson Natural Sources, Natural Factors, Redd Remedies, for its ingredient supply. With a strong distribution network, including partnership with Phytonet, Pathway International, and Ayalla, its major focus is on expanding its market reach in the ingredients market. It has a diverse product portfolio for various applications and consumers, including NEM (Natural eggshell membrane) for tissue and joint health, ESC (eggshell calcium) for minerals and calcium intake, BLIS K12 for ENT health, and oral cavity, and BLIS M18 for oral hygiene. The company processes eggshells instead of them disposing of as environmental waste. It has a processing capacity of over 6,00,000 tons of eggshells per annum. It operates its own research study platform, Layers Knowledge Centre, which provides peer-reviewed scientific journals that benefits the end-users in understanding the quality and uses of its manufactured ingredients and products. The journals published on the aforementioned platform includes multi-center, randomized, double-blind, placebo-controlled canine studies, along with other animal-related studies that help in increasing its product credibility. Stratum Nutrition’s products are manufactured in NSF-certified GMP facilities and are Kosher and Halal-certified.

Biova LLC (US) is a global manufacturer and distributor of water-soluble egg membrane ingredients that offer increased health benefits. Its ingredients are offered in various industries, such as functional food products, beverages, and cosmetics. The company has a patented water-soluble process for manufacturing eggshell membrane ingredients and products, namely, BiovaFlex, BiovaDerm, BiovaBio, and BiovaPlex for improving joint health, skin health, and pet health across the globe. Its partner companies include Connell Brothers, Cambridge Commodities Ltd, and Ford Levine Group. It primarily focuses on manufacturing natural, pure, and nutrient-rich ingredients with extensive, ongoing research and cutting-edge technologies. The company follows a direct vertical integration model as it is the largest egg producer and processor for the continuous supply of raw materials. It has carried out extensive research for its line of products and has proven and stated various benefits, which has helped it expand its customer reach globally.

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Microcore Research Laboratories (India) Microcore Research Laboratories is based in India and manufactures and formulates bio-functional, collagen-based compounds, nutritional ingredients, and medical foods, and distributes them globally to consumers and product manufacturers. Its product portfolio primarily caters to arthritis, bone & joint weakness, and osteoporosis through effective nutrition ingredients, which include natural eggshell membrane collagen and natural eggshell membrane collagen concentrate. Furthermore, its manufacturing facility is approved by the food safety standards of India and Halal, fulfilling international standards. The company has over nine patents registered with the Indian Patent Organization for the dry process of separating egg membrane concentrate and eggshell, egg membrane hydrolysate process, and modified egg membrane for wound healing and tissue recovery. The company operates mainly through two major segments, namely, natural eggshell membrane range of products and Chicken sternum collagen type-2 range of products. The natural eggshell membrane range of products include a natural eggshell membrane (NEM), natural egg membrane concentrate (NEMC), natural eggshell calcium (NESC), soluble eggshell membrane (SESM), soluble elastin concentrate (SEC), and collagen type 1, V, X concentrates (C1,V,X).

The ketone market size is estimated to be valued at USD 443 million in 2019 and is projected to be worth USD 640 million by 2025, recording a CAGR of 6.3% during the forecast period. The demand for supplements among consumers and sports athletes remain high to increase energy and tolerance for intense workouts. In addition, the changing lifestyles of consumers for being preventive and proactive for their health is a major factor that is projected to drive the growth of the global ketone market over the next few years. Due to the increasing trend among the younger population and sports enthusiasts of consuming caffeine-containing products or energy drinks that increase energy levels and improve the performance, the ketones market is projected to record significant growth during the forecast period. In addition, due to the rise in health awareness among consumers pertaining to the ill effects of caffeine on the body, ketone-based food & beverage products are projected to witness high demand in the market.

By application, the supplement segment is projected to dominate the ketone market during the forecast period.

Ketone supplement is the most common type of ketone. The increase in the use of ketone supplements among sportspersons and athletes is one of the major factors that is projected to drive the growth of the supplement segment. In addition, the increase in per capita income and the rise in the geriatric population have led the people to invest in the healthcare sector. Consumers are becoming more health-conscious and increasingly aware of the healthcare sector. These factors are projected to drive the growth of the ketones market during the forecast period.

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By form, the solid segment is projected to dominate the ketone market during the forecast period.

The solid form of ketones is readily available for use and is convenient to carry as compared to the liquid or semi-liquid form. In addition, it has enhanced shelf life as compared to the liquid and semi-liquid forms. Many times, a blender is required to mix liquid ketone supplements. However, these blenders are not required in the case of solid ketones, which makes it easy to use. There are cases of gastrointestinal disorders while using the liquid ketones for the initial days but there is no such complication with solid form. Due to these factors, the solid form remains a more preferred alternative among consumers.

The increasing demand for ketones in North America is projected to drive the growth of the ketone market.

The US remains a major market in the North American region for ketones. The rise in the number of obesity cases in the North American region is attributed to the increase in the popularity of ketone supplements and food & beverage alternatives for losing weight. These factors are further projected to drive the growth of the ketone market. In addition, eateries and restaurants in the region are also providing ketone-based food and beverages options due to the high demand among consumers, which is projected to drive the growth of the ketones market.

The key players in this market include HVMN Inc. (US), Perfect Keto (US), KetoLogic (US), BPI Sports (US), and Pruvit Ventures, Inc (US). New product launches, expansions & investments, joint ventures, agreements, and partnerships were some of the core strengths of the leading players in the ketones market. These strategies were adopted by the key players to increase their market presence. It also helped them diversify their businesses geographically, strengthen their distribution networks, and enhance their product portfolios. Some of the other players in the ketones market include KetoneaAid Inc. (US), Compound Solutions, Inc (US), Sapien Body (US), Zhou Nutrition(US), Know Brainer Foods (US), Finaflex (US), Ion Labs (US), Keto and Company (US), Boli Naturals (US), Nutrex Research (US), Ancient Nutrition (US), Zenwise Health (US), Ketond Llc (US), Union Pharmpro Co Ltd (China), Volkem Chemical LLP (India), JustNutra (US), JW Nutritional Llc (US), Slimfast Keto (US), VMI Sports (US), and Evlution Nutrition (US).

HVMN (US) is one of the major players in the global ketones market. It is a US-based producer of ketone-based products for various applications, such as food & beverage and supplements. To expand its business, the primary strategy opted by the company was to expand its product offerings and collaborate with top researchers and organizations to invent and develop new products. H.V.M.N. Ketone Ester is their flagship product, and it is the first ketone ester drink in the world that is scientifically proven to improve the metabolic performance of consumers. The company has its own patented ketone ester technology that is protected exclusively by HVMN. All the manufacturing facilities are located in the US and comply with the cGMP regulations that are specified by the FDA.

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Perfect Keto (US) is one of the major players in the ketones market. The company operates through three business segments, namely, keto essential, snacks & nutrition, and energy & performance, and offers various types of ketone-based food & beverages products. It offers clean label ingredients, and the main focus of the company is to improve the health of consumers by providing various ketone-based products. Ketone-based food products offered by the company encourage better health, mental clarity, and fat loss. The main strategy opted by the company was to launch new products, due to which the company is focusing on establishing itself as an innovative brand and gaining a foothold in the US keto market.

According to MarketsandMarkets, the "Feed Additives Market by Type (Amino Acids, Phosphates, Vitamins, Acidifiers, Carotenoids, Enzymes, Mycotoxin Detoxifiers, Flavors & Sweeteners, Minerals, and Antioxidants), Livestock, Form, Source, and Region - Global Forecast to 2026" size is estimated to be valued at USD 38.1 billion in 2021. It is projected to reach USD 49.6 billion by 2026, recording a CAGR of 5.5%, in terms of value. The growing consumption of livestock-based products and increasing feed manufacturers is driving the demand for feed additives.


The Asia Pacific region accounted for the largest share in the global market, in terms of value. The market in the region is driven by the presence of a large livestock population and their growth rate. Furthermore, the region has witnessed an increase in the number of feed mills and feed production, particularly in countries such as India and Japan. This increase in the number of feed mills in the region reflects the growth in feed production. The largest feed producer, China, contributes significantly to the region’s leading position, with Thailand and Indonesia being the emerging feed-producing countries, while India and Japan demonstrate constant growth in feed production.

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By livestock, the poultry segment is projected to grow with the highest CAGR in the global market during the forecast period

Based on livestock, the poultry segment is projected to be the largest and fastest-growing segment in the feed additives market. Growing concerns about animal health and consumer preferences for a specific color of yolk and meat has led to increasing demand for poultry feed additives.


By form, dry segment is projected to account for a larger share in the global market during the forecast period

By form, this market is segmented into dry and liquid. The dry form has a higher demand among livestock producers, as they are easy to mix with feed and are easy to store and handle. Its availability in pellet and mash forms further allows consumers to have options in terms of mixing techniques, which should support the growth of this segment.

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By source, synthetic segment is projected to grow fastest in the feed additives market during the forecast period

By source, the synthetic segment is anticipated to grow fastest over the forecast period. Easier availability of raw materials and lower production costs are the major factors driving the demand for the synthetic feed additives. Stronger market penetration than the natural segment will also ensure a higher growth rate for synthetic feed additives.

According to MarketsandMarkets, The global starter cultures market size is estimated to be valued at USD 1.0 billion in 2020 and is projected to reach USD 1.3 billion by 2025, recording a CAGR of 5.3%, in terms of value. The growing demand for dairy & dairy-based food and meat & sea food, as well as the increase in consumption of conventional beverages are propelling the demand of starter cultures. With the advancement of new technologies and innovative experiments in the food and beverage sector the usage of starter cultures have been dominant in the European market, due to its high consumption of processed food, whereas the Asia Pacific region is growing fastest owing to new technologies and increase in the export of food and beverages.



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By microorganism, the bacterial segment is projected to account for the largest share in the market during the forecast period


Bacteria is the most common microorganism used for starter cultures, mainly due to their large-scale application in dairy & dairy-based products. Streptococcus thermophilus is the second-most commercially important starter culture. It is used, along with the Lactobacillus species, as a multi-strain mixed starter culture for the manufacture of several fermented dairy foods such as fermented milk, yogurt, and mozzarella cheese. Thermophilic bacteria are more commonly used as starter cultures compared to mesophilic bacteria, based on the product portfolio of different manufacturers.



By form, freeze-dried segment is projected to account for the largest share in the market by form during the forecast period


With freeze-drying, microorganisms can be preserved without causing severe damage to their physical or molecular functions. As a result, the adoption of the freeze-drying method has increased significantly for microbe-based applications. These cultures can easily be rehydrated, depending on the application’s requirement. Freeze drying is used in various application areas such as fermented milk and cheese.


Europe is projected to account for the largest market share during the forecast period


European dairy market has played a key role in driving the growth for the starter cultures market, where it holds dominance. Germany and France are key producers of dairy products, ranging from milk to cheese, where they hold the dominant position in the European Union. The production and consumption of cheese in the European Union have had a significant impact on the starter culture market, which plays a key role in extending the shelf-life to support exports to other regions. The different varieties of dairy products in Europe are a key factor contributing to the growth of the market through the deployment of cultures in cheese, fermented milk products, alcoholic beverages, and meat & seafood applications.


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Key Market Players:

Chr. Hansen (Denmark), DSM (Netherlands), DuPont (US), Genesis Laboratories (Bulgaria), Sacco SRL (Italy), Mediterranea Biotecnologie SRL (Italy), Biochem SRL (Italy), Dalton Biotecnologie SRL (Italy), THT S.A. (Belgium), CSK Food (Netherlands), IGEA SRL (Italy), Codex-ing Biotech Ingredients (US), Bioprox (France), Benny Impex. (US), ABsource Biologics (India), Alliance India (India), Lactina Ltd. (Bulgaria), BDF Natural Ingredients (Spain), GEM Cultures (US), Kultured Wellness (Australia), Benebios Inc. (US), Binea (Canada), and Biolacter Inc. (Italy).

 Isoflavones are a class of organic compounds related to flavonoids that act as phytoestrogens. They are commonly sourced from soybeans, red clover, chickpeas, green peas, and alfalfa. They find applications in manufacturing cosmetics and various skin care products such as moisturizers and face creams. Isoflavones also find significant applications in the pharmaceutical industry as they are used on a large scale for curing various diseases.



The global isoflavones market is estimated to be valued at USD 1.2 billion in 2019 and is projected to grow at a CAGR of 4.7% to reach USD 1.5 billion during the forecast period. Growth in this market is mainly driven by the increase in incidences of chronic diseases, the rise in the prevalence of cancer, technological advancements in the manufacturing of isoflavones, and the rapidly increasing geriatric population. However, stringent regulatory requirements and unfavorable drug price control policies across various countries are significant factors that are expected to restrain the growth of this market to a certain extent


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By application, the pharmaceutical segment is projected to account for the largest share during the forecast period.


Based on application, the isoflavones market is segmented into pharmaceuticals, nutraceuticals, cosmetics, and food & beverages. The pharmaceuticals segment accounted for the largest share, owing to its therapeutic and functional properties; isoflavones are used in the treatment for chronic and cardiovascular diseases.


North America to lead the market during the forecast period.


The North American region accounted for the largest share of the isoflavones market. Increasing cases of obesity in North America increase the focus on weight management techniques & attracting consumers toward healthy and natural food products with natural ingredients, thereby propelling the demand for isoflavones in the region.


Market Dynamics


Driver: Prevalence of menopausal issues


Women in their menopause stage experience various issues such as hot flashes, insomnia, and, in numerous cases, sexual dysfunction. Many women prefer supplements containing estrogen, which may significantly increase the risk of blood clots, stroke, or breast or uterine cancer. Thus, estrogen may not be an option for many women, depending on their health and family health history. Women are currently inclining toward supplements with naturally therapeutic ingredients to manage their menopause symptoms with fewer risks. In response to such changing preferences of women, supplement manufacturers have turned to natural alternatives. They have started utilizing soy isoflavones instead of estrogen, as it mimics the estrogen characteristics and provides estrogen effects that aid in reducing menopausal symptoms such as hot flashes and fatigue.


Owing to the rising issues related to menopause and women’s inclination toward supplements with natural alternatives, the demand for isoflavones from the nutraceutical industry is projected to grow in the coming years


Restraint: Stringent regulatory requirements

Isoflavones come under the active pharmaceutical ingredient (API) category; hence, manufacturers have to follow the rules and regulations imposed for all API products.



Pharmaceutical API manufacturers across the globe are witnessing a rise in the demand for APIs, which results in a positive outlook for the market. However, the increasing stringency of regulations is considered as a major restraint that may limit the growth prospects of the market. According to the report, “Fine chemicals stringent regulations prompt return of manufacturing to the west,” published by IHS Chemical Week in January 2015, the demand for APIs is expected to grow at a consistent rate, while the supply of APIs manufactured with international Good Manufacturing Practice (GMP) standards and world-class documentation is not keeping pace with this demand.

Opportunity:Emerging technologies

Some of the recent advancements in drug development include the use of nanotechnology for the synthesis of APIs. The emergence of nanoparticle technologies for efficient delivery of APIs shows promising potential as a novel and efficient approach.


Nanobodies are similar to single-domain antibodies that can bind to specific antigens; however, they are much smaller in size than antibodies. Nanobodies are rapidly becoming an attractive technology platform for pharmaceutical development. Chitosan and Eudragit nanoparticles of Genistein, the predominant isoflavone found in soy products for cancer therapy, have been significantly evaluated for the treatment of chronic diseases in the past few years. The delivery of Genistein-loaded Chitosan and Eudragit S100 loaded polymeric nanoparticles has proven to be a feasible approach to treat cancer.


Similarly, bispecific antibodies, which can bind to two different epitopes either on the same or different target, are attracting the attention of market players. Such emerging technologies have the potential to create attractive opportunities for market players.


Challenge: Less efficiency compared to alternatives


Soy isoflavones can take several weeks or more to reach their maximal benefit. For example, as per Healthline Media (US), a 2015 review found that soy isoflavones take more than 13 weeks to reach just half of their maximum effect. Traditional hormones such as estrogen therapy, on the other hand, take about three weeks to show the same benefit. However, possible adverse effects such as heart attacks and strokes associated with conventional estrogen therapy are projected to enable pharmaceutical and nutraceutical manufacturers to opt for isoflavones derived from natural resources.


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Key Market Players
Cargill (Germany), BASF (Germany), DSM (Netherlands), Shanghai Freemen (US), and ADM (US)

The report "Cultured Meat Market by Source (Poultry, Beef, Seafood, Pork, and Duck), End-Use (Nuggets, Burgers, Meatballs, Sausages, Hot Dogs), and Region (North America, Europe, Asia Pacific, Middle East & Africa, South America) - Global Forecast to 2032", published by MarketsandMarkets. According to MarketsandMarkets, the cultured meat market size is estimated to be valued at USD 214 million in 2025 and is projected to reach USD 593 million by 2032, recording a CAGR of 15.7% from 2025 to 2032 in the normal scenario. The rising consumption of meat and increasing demand for nutritional meat are some of the key factors driving the growth of the industry.


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Various other factors that are expected to drive the global cultured meat industry include innovations in cellular agriculture and the rising inclination toward animal welfare and environmental sustainability. Rising consumption of meat coupled with increasing demand for nutritional meat is expected to support the market growth during the forecast period. This growing trend of protein consumption is expected to present several opportunities for various meat processors and food companies to invest in alternative meat protein such as cultured meat to fulfill consumer demand.


By end-use, the nuggets segment accounted for the largest market size in the cultured meat market during the forecast period


The demand for nuggets is increasing significantly as an important processed meat product. Thus, North America is expected to be the largest market for cultured meat in 2021. Chicken continues to be the most popular meat product among the people in the US and the other North American countries. Nuggets is one of the primary forms, in which chicken meat products are consumed in various countries. Due to the increasing adoption of on-the-go lifestyle and consumption of snacking products, particularly in the US, consumers are looking for options that are convenient to eat anytime. Thus, key companies such as Tyson Food and Cargill are focusing on investing in developing clean meat or cultured meat chicken products in the form of nuggets to attract consumers. Hence, the North American region is projected to dominate the market for cultured meat nuggets during the forecast period.


North America is projected to account for the largest market share during the forecast period


North America is likely to lead the industry by accounting for the largest cultured meat market share in 2021. Rise in innovations and developments, and high spending for efficient R&D is expected to be the contributing factors in its largest share. Health concerns about the consumption of meat products, increase in investor interests in alternative proteins, and potentials to provide the required nutrition in tailor-made proteins are the major factors for the consumers to shift from conventional meat to cultured meat products. In the US and Canada, metropolitan areas are expected to lead the growth due to the higher number of flexitarians, with the openness and acceptance of meat substitutes and alternative proteins. The rising demand for the alternative protein in the region supports increased investment in cultured meat companies.


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Key Market Players

The key players in this market include Memphis Meats (US), MosaMeat (Netherlands), SuperMeat (Israel), Just, Inc (US), Integriculture (Japan), Aleph Farms Ltd (Israel), Finless Foods Inc. (US), Avant Meats Company Limited (China), Balletic Foods (US), Future Meat Technologies Ltd (Israel), Appleton Meats (Canada), Higher Steaks (UK), Biofood Systems LTD (Israel), Fork & Goode (US), Meatable (Netherlands), Mission Barns (US), Bluenalu, Inc. (US), New Age Meats (US), Shiok Meats (Singapore), Seafuture Sustainable Biotech (Canada), Wild Type (US), Lab farm Foods (US), Cubiq Foods (Spain), Kiran Meats (US), and Cell Farm FOOD Tech/Granja Celular S.A (Argentina).

The global tea extracts market is estimated to be valued at USD 2.5 billion in 2019 and is projected to reach USD 3.8 billion by 2025, recording a CAGR of 6.9%. The market is projected to witness significant growth due to factors such as the increase in the consumption of functional foods, rise in health consciousness among consumers, and increasing adoption of tea due to the ill-effects from caffeine, thereby widening the scope of its applications. The increasing market potential, growing population, and growing demand for different types of tea extracts, as per health benefits, are factors that are projected to impact the growth of the tea extracts market.


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By application, the food segment is projected to witness the highest growth in tea extracts market during the forecast period.

There has been an increasing adoption of botanical extracts, as functional or flavor ingredients, in the food industry. Ingredient manufacturers, such as ADM and Givaudan, have been innovating the application of tea flavors in food products, such as bakery and confectionery products, frozen desserts, and dairy products. Also, the familiarity of this flavor among consumers have been driving the demand for tea-based foods, and hence, the segment has been projected to grow at a comparatively higher growth rate during the forecast period.


By type, the green tea segment is projected to dominate the tea extracts market during the forecast period.

Green tea has already gained traction across the globe as a healthy alternative for caffeinated drinks. Its antioxidant property, complemented with its anti-inflammatory characteristics, has made tea extracts one of the most preferred beverages for consumers. An increase in the consumption of premium foods and increase in the popularity of functional foods also boost the opportunity for market. Innovative applications of green tea extract in cosmetics application has also expanded the growth opportunities in the market.


The increasing demand for tea extracts in Asia Pacific is projected to drive the growth of the market.

Though, a major producer of tea, consumption of tea-based RTD beverages and nutraceutical products are still in the nascent stages among Asian countries. Consumers, majorly favor tea as a hot beverage and not as a convenient product. Thus, the market for Asia Pacific in tea extract consumption is smaller compared to the North American and European markets. In addition, the market for tea extracts is fragmented in the Asia Pacific region, with multiple emerging and small-scale companies developing generic tea extracts in the Chinese market. The increase in FDI and increase in the living standards are going to make countries like China, India, Malaysia, and Thailand a promising opportunity for tea extracts market.


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Key Market Players

Key players in this market include Archer Daniels Midland (US), Dupont (US), Kemin Industries (US), Givaudan (Switzerland), Synthite Industries Ltd. (India), Synergy Flavors (US), Frutarom (US), Finlays (UK), A.Holliday & Co. (Canada), Martin Bauer Group (Germany), Indena SPA (Italy), Futureceuticals (US), Amax Nutrasource Inc. (US), Cymbio Pharma Pvt. Ltd. (India), Teawolf (US), Phyto Life Sciences Pvt Ltd. (India), Taiyo International (Japan), AVT Tea Sources Ltd. (India), Halssen & Lyon GMBH (Germany), and Harrisons Tea (India). Major players in this market are focusing on enhancing their presence through new product launches, expansions, mergers & acquisitions, and collaborations. These companies have a strong presence in North America and Europe. They also have their manufacturing facilities and strong distribution networks across these regions.