The global personalized nutrition market is estimated to reach $23.3 billion by 2027, growing at a 15.5% compound annual growth rate (CAGR). The global market size was valued $11.3 billion in 2022. The personalized nutrition market is a segment of the health and wellness industry that focuses on tailoring nutritional recommendations and products to individuals based on their unique genetic makeup, lifestyle, health status, and personal goals. This approach acknowledges that one-size-fits-all dietary recommendations may not be optimal for everyone and that personalized interventions can lead to better health outcomes.
Factors driving the personalized nutrition market growth
The demand for personalized diets and supplements has increased significantly as people become more conscious of holistic well-being. The growing consumer health awareness and rising disposable income across regions have encouraged individuals to shift towards personalized nutrition. Due to increased health awareness, consumers are increasingly seeking personalization in their daily experiences and moving away from the ‘one-size-fits-all’ approach. There is an increasing trend of adopting a genetically based personalized diet, driven by consumers’ growing nutrition-specific preferences. This trend has led to high demand for individually customized diets. People are increasingly transitioning from regular supplements to personalized dietary supplements and nutrition plans customized according to their genetic make-up, addressing their specific health concerns.
What technological advancements are expected to support the growth of the personalized nutrition business in the coming years?
The personalized nutrition industry is primed for growth, fueled by a confluence of technology and scientific advancements. Consumers are increasingly empowered by wearables and tracking apps to understand their health and personalize their diets. Research in genomics and gut health is enabling companies to develop targeted solutions like DNA testing kits and personalized supplements. This trend extends to innovative delivery methods, such as 3D-printed gummies packed with specific nutrients based on a consumer’s unique profile. From DNA-driven plans to these customized edibles, a range of technologies are poised to propel the personalized nutrition industry forward.
Personalized Nutrition Market Trends
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North America will account for the largest personalized nutrition market share
North America is expected to dominate the personalized nutrition market during the forecast period, capturing more than half of the global market share. This growth is driven by increased health awareness among consumers, shifting preferences, higher disposable income, a deeper understanding of health and fitness, and the presence of numerous emerging players in the region. Additionally, the growing trend of using genetic testing to provide personalized diet and nutrition recommendations through proprietary algorithms is anticipated to fuel the market's expansion. The United States and Canada are the primary markets in North America, while Mexico is experiencing steady growth in the personalized nutrition industry.