Who will be your Top Customer; what will make them switch?
According to the new market research report "Agricultural Coatings Market by Category (Seed Coatings, Fertilizer Coatings, and Pesticide Coatings), Seed Coating Types (Polymers, Colorants, and Pellets), Fertilizer Coating Types, Pesticide Coating Applications, and Region - Global Forecast to 2026", published by MarketsandMarkets™, the market size is estimated to be valued at USD 3.7 billion in 2021 and is expected to reach a value of USD.5.3 billion by 2026, growing at a CAGR of 7.3% in terms of value during the forecast period. Factors such as rising need to increase agricultural productivity and favorable government policies and regulations are some of the factors driving the growth of agricultural coatings.
Agricultural Coating Market Dynamics:
Driver: Enhancement and benefits derived from seed technologies to encourage the adoption of seed coated products
There are various technological developments in seed technologies, which increasingly benefit sustainable crop production. The increasing demand for agricultural output has encouraged the commercial use of innovative seed technologies. There is an increasing trend of commercial application of seed technologies by specialist applicators or seed companies. High-value seeds require more complex technology, and thus, are used by commercial applicators.
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The introduction of advanced low-rate chemistry and genetic traits has changed conventional soil-applied pesticides to seed-delivered solutions. In addition, the development of commercial seeds, such as hybrid corn, rice, and cotton, has encouraged the commercial application of low seed rates, further increasing the cost benefits of commercial seed enhancement technologies. Companies such as BASF SE (Germany), Bayer (Germany), and Croda International Plc (UK) are engaged in developing new and innovative treatment solutions, including seed coating and priming.
The type of seed enhancement technologies used depends on the crop type, soil type, and the economic growth of the region, and the value of seeds. Thus, there is a high growth scope for customization of seeds, encouraging the development of innovative seed technologies. Countries such as the US, India, China, and Brazil are witnessing a trend of adopting on-farm techniques to cultivate specialist seeds. These specialists use various seed enhancement solutions to increase the quality and productivity of seeds, providing high growth opportunities for seed coating material manufacturers. Thus, increasing the application of commercial seed technology is projected to drive the growth of the market for seed coating materials.
Restraint: Uncertainty in climate conditions to impact the seed coating market
Climate changes play an important role in the agricultural industry. It is useful in improving the yield and preventing diseases and insect attacks. Uncertainties in the climatic conditions are projected to impact the crop yield, which results in the loss of crops.
Climate has a significant impact on various agricultural crops, and at times, climatic factors are the natural factors that encourage the production of crops. Weather forecasts are important for agricultural activities to plan agricultural practices, such as sowing, irrigation, management of crop diseases & pests, and harvest planning. For instance, common mustard crops grow naturally in mesic temperate regions; these mustard crops are projected to reduce due to global warming and increased aridity. Increased aridity is predicted to reduce the oil concertation and seed yield of rapeseed crops.
The increased emission of CO2 and other greenhouse gases, such as methane and nitrous oxide, is responsible for the change in global temperature and warming. This change in the climate directly affects the oilseed crops by decreasing the activity of pollinators. For instance, rapeseed is grown globally for cooking, animal feed, and biofuels
Opportunity: Crop-specific nutrient management through precision farming
Precision agriculture is a technology-based approach to grow crops efficiently in a site-specific manner with specialized application equipment, which can help retain water and nutrients in the root zone. The work scheme of precision agriculture can be summarized in three stages:
Geo-referenced remote area information using certain sensors
Analysis of data obtained through an appropriate system of information processing
Adjustment of the amount applied depending on the needs of each location
Precision farming has the potential to improve production and nutrient-use efficiency, ensuring that nutrients do not leach from or accumulate in excessive concentrations in parts of the field. Precision farming has been gaining importance in developed countries for efficient usage of the fertigation method in which controlled-release fertilizers play an important role. The release patterns and coating technology of controlled-release fertilizers can be fed into the information system, which can further provide an accurate analysis of the nutrient requirements for the crops, application rate, and mixing ratio required within the fertigation system.
Challenges: Limited adoption of controlled-release technology
Controlled-release fertilizers have been in use for a long time in countries such as the US and in Western European countries. However, the technology has been relatively nascent for developing countries. Limited awareness of the advantages of CRF with respect to application cost and environmental concerns has been hampering the growth of this market to a large extent. The main reason for the low rate of adoption of this technology is the established conventional fertilizers market since the demand for conventional fertilizers among farmers has been strongly fueled by their belief in high crop returns.
On the other hand, in countries such as India and China, where agriculture is the major source of income for more than half of the country’s population, farmers are not willing to take risks against their crop production. According to the Institute of Management Development and Research (IMDR) in India, small retailers and shopkeepers are unwilling to stock and sell smart fertilizers in the country as they feel their quality is unreliable.
North America accounted for the largest share during the forecast period in the agricultural coatings market
The increase in the demand for high-yielding and disease-resistant crops from both domestic markets as well as export destinations are some of the key drivers of the seed coatings market in the region. The North American region mostly cultivates crops such as cereals & grains, fruits, vegetables, oilseeds & pulses, and also plants for clothing and other non-food uses. The region mainly grows cereals & grains, such as wheat, rice, barley, corn, sorghum, and oats, which demand more protection. In North America, agriculture is heavily mechanized with an integrated system of supporting agribusinesses. Especially in the US and Canada, most farmers and ranchers have adopted technology, although few groups continue to use animal power for cultivation purposes. Monoculture is popularly practiced in the North American zones. This results in the nutrient deterioration of nitrogen and phosphates in the soil. And also, there is a high possibility of diseases affecting a single species of plants. This has created awareness among the farmers regarding innovation with respect to the improvement of seed performance.
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Key Marker Players
Key players in this market include BASF SE (Germany), Bayer AG (Germany), Clariant Technologies (Germany), Croda International Plc (UK), Sensient Technologies (US), Germains Seed Technology (UK), Milliken Chemical (US), Precision Laboratories (US), Pursell Agri-tech (US), Novochem Group (Netherlands), Dorfketal (India), Deltachem (Germany), Israel Chemicals Ltd (Israel), Arkema (France), SQM (Chile), Mosaic (US), Nutrien Ltd (Canada), Aakash Chemicals, Evonik Industries (Germany) and Encapsys LLC (US).
