The farm equipment rental market is estimated to account for a value of USD 46.8 billion in 2020 and is projected to grow at a CAGR of 7.3% from 2020, to reach a value of USD 66.4 billion by 2025. The global market is projected to witness significant growth due to factors such as the rise in the global population, shortage of skilled labor, increasing mechanization trends and rising demand for food grain products have fueled technological advancements across the globe are some of the major factors fueling the demand for farm equipment rental.
The increasing demand for renting tractors and harvesters in the Asia Pacific region is projected to drive the growth of the market
According to the FAO, Asia Pacific accounted for nearly 40% of the global arable land in 2016. Farmers in the Asia Pacific region are increasingly producing rice and crops such as palm and cotton. Further, a shift from the adoption of labor-intensive farming techniques to advanced technological equipment in the agricultural sector across the Asia Pacific countries has led to increasing demand for tractor and various farming equipment such as harvester and spraying and threshing equipment for the renting purpose. Investments in various agriculture machinery have also led to increased crop production, particularly in developing countries such as India, China, Vietnam, and Thailand.
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By equipment type, the harvesters segment is projected to grow at the highest CAGR in the farm equipment rental market during the forecast period.
The harvesters are versatile, self-propelled machines that are designed to harvest an assortment of grain crops efficiently. Reaping, threshing, and winnowing are the three separate harvesting operations combined into a single process using a harvester. Therefore, high labor costs and an insufficient workforce in the harvesting category are the main driving factors for the increase in demand for harvesters in the market for farm equipment rental.
By power output, the 71-130 HP segment is projected to dominate the global farm equipment rental market during the forecast period.
The 71–130 HP segment majorly consists of 4WD tractors and some 2WD tractor models as well. Countries in the Asia Pacific region are striving to increase the farm mechanization rates are experiencing a growth in demand for such tractors. The demand for these tractors from the developed nations is higher due to factors such as high consumption rates, higher food production necessity, greater power requirements in the farms, and the large land size of the farm holdings.
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Key Market Players
Key players in this market include John Deere (US), CNH Industrial (UK), Kubota Corporation (Japan), AGCO Corporation (US), Mahindra & Mahindra (India), JCB (UK), Escorts Ltd (India), Tractors and farm equipment’s ltd. (India). These major players in this market are focusing on increasing their presence through expansions & investments, mergers & acquisitions, partnerships, joint ventures, and agreements. These companies have a strong presence in North America, Asia Pacific, and Europe. They also have manufacturing facilities and strong distribution networks across these regions.
Recent Developments:
In November 2019, John Deere launched a new series of 8R wheel tractors, 8RT two-track tractors, and the very first four-track tractors. These have enhanced ride quality and can be driven with the ease of any other wheel tractor.
In December 2019, CNH Industrial N.V acquired K Line Ag, an Australian agricultural tillage and farm management equipment manufacturer.
In January 2020, Kubota launched its "X Tractor- cross tractor," which is a highly versatile, completely unmanned equipment operated via AI.
In January 2020, AGCO Corporation launched its new Fendt momentum planter in North America so as to provide better accuracy and proper positioning of seeds while sowing activities. It has raised the standards for seed placement.
In January 2020, Mahindra and Mahindra inaugurated its newly established manufacturing facility in Telangana (India), with INR 250 crore investment. This initiative was taken to increase the overall production output of the business by 92,000 units on an average per annum.
