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 According to MarketsandMarkets, the global food flavors market size is estimated to be valued at USD 16.4 billion in 2020 and is projected to reach USD 20.7 billion by 2025, recording a CAGR of 4.8% in terms of value. Emerging markets in upcoming economies such as the Asia Pacific and South American countries are going to be potential markets for the food flavor manufacturers. The increase in per capita income and change in the trends of food consumption are poised to increase the share of the market. These factors are projected to drive the growth of the food flavors market during the forecast period.

Food flavors are food additives that are used to enhance taste, aroma, and the overall experience of the consumer. Food flavors have numerous applications in the food & beverage industry. They are used in a wide range of products such as beverages, frozen food, and dairy products. The industry has witnessed consistent growth in the past few years.
In North America, the US is among the largest producer of carbonated beverages, snacks, and bakery products. Asia Pacific is projected to dominate the global food flavors market, which is largely driven by the rising demand for both natural and synthetic flavors, especially from China and India. The food flavors industry functions with legislators and regulators to deliver qualitative products to its end users.

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In North America and Europe, obesity is one of the major issues among individuals. To cater to the varied requirements of potential consumers, non-alcoholic beverage manufacturers have launched diet drinks to curb the calorie count in beverages, thereby increasing the demand for dietary drinks and further augmenting the growth of the beverages segment in the food flavors market.

Flavored dairy products mostly include flavored milk, cheese, ice cream, and yogurt. There is an upsurge in the consumption of milk and milk products in developing countries, where the flavor manufacturers can find the potential market for expansion. An increase in population, a rise in demand for convenience food, and an increase in disposable income are the major driving factors for the dairy industry’s growth.
South America is projected to witness the fastest growth in the food flavors market during the forecast period due to the globalization of business and technological innovations, while Asia Pacific is the dominant market due to an increase in the demand for processed food and ready-to-eat options among the consumers.

The fruit & nut segment is projected to be the fastest-growing for the food flavors market. It is basically derived from the fruit concentrates and essential oils, which are quite popular flavors among the consumers nowadays. They are having fibers and nutrition, which are demanded by the health-conscious costumers.

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The liquid and gel forms of the food flavor are popular among the consumers. Due to its high stability as compared to the solid form, it is preferable among food & beverage manufacturers. The gel and liquid flavors are also known to blend easily with the other ingredients; thereby, they experience higher demand.

The UHT processing market is estimated to reach USD 3.5 billion in 2020 and is projected to account for USD 6.7 billion by 2025, recording a CAGR of 13.5% during the forecast period.

The global UHT processing market is projected to grow in the coming years attributed to the growing consumer awareness and increasing demand for UHT treated milk and juices. There is a rising demand for convenient foods due to rising urbanization. Consumers are willing to spend more on value added products which are highly shelf stable.

The European region dominates the UHT processing market as the consumers have a higher per captita income which makes it affordable to purchase. The Asia pacific region is projected to grow at the highest growth rate.

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The key players in the industrial alcohol market include Tetra Laval International S.A. (Tetra Laval) (Switzerland), SPX Flow (US), GEA Group (Germany), Alfa Laval (Sweden), and Elecster Oyj (Finland), Shanghai Triowin Intelligent Machinery (China), Microthermics (US), Shanghai Jimei Food Machinery (China), TESSA I.E.C Group (Israel), Stephan Machinery Gmbh (Germany), GOMA Engineering (India), Nanjing Prosky Food Machinery Manufacturing Co., Ltd (China), JBT (US), Neologic Engineers Private Ltd.(India), M&E Trading Gmbh & Co KG (Germany), Iwai Kikai Kogyo Co., Ltd (Japan)., Machine Point Group (Spain), Krones AG(Germany), Paul Muellar Company (US), IMA Group (Italy), Feldmeier Equipment Inc (US), Scherjon Dairy Equipment Holland B.V. (Netherlands), Highland Equipment Inc.(Canada), Repute Engineers Private Limited (India).

Tetra Laval International S.A. (Tetra Laval) (Switzerland) is among the leading players in the UHT processing market. The company has one of the largest ranges of UHT processing equipment. This equipment caters to food and beverage applications such as milk, dairy desserts, juices, dairy alternative products, soups, sauces, and many others. The UHT heating solutions offered by the company can be tailored to the unique business needs of its clients, from small production to large-scale innovation and; from milk to liquid food as well.

Tetra Pak offers two alternative methods of UHT treatment such as direct and indirect. The company has a network of more than 5 R&D centres across, which is backed by over 100 researchers in its state-of-the-art facilities.

The company has presence in over 160 countries across Asia, Europe, South America, North America, Europe and Africa, which gives it a competitive edge over other players.

GEA Group (Germany) is a one of the largest suppliers of process technology to the food industry. The company is engaged in the design and development of industrial equipment for the food processing industry and a wide range of other process industries. The company previously used to function through four business segments, namely GEA process engineering, GEA mechanical equipment, GEA refrigeration technologies, and GEA farm technologies. However, the new group structure categorizes the business segments into two business areas, namely business area equipment (BA equipment) and business area solutions (BA solutions).

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The company has operations in more than 50 countries worldwide and is engaged in applying technologies, such as liquid processing, powder processing & handling, dairy systems, aseptic packaging, concentration & pre-treatment, pharma processing for solid dosage and liquid sterile, and brewery systems for various industries. It offers blenders & mixers through its process engineering segment, which is committed to providing solutions for dairy, brewing, food, pharma, and chemical industries through one of its subsidiaries—GEA Process Engineering Ltd. It provides UHT processing equipment under its liquid processing systems business.

The global spray drying equipment market size is estimated to be valued at USD 4.5 billion in 2020. It is projected to reach USD 6.0 billion by 2025, recording a CAGR of 5.7% during the forecast period. The market has a promising growth potential due to several factors, including the rising consumption of processed and RTE food products and technological innovation in the field of spray drying equipment.

Key players in this market include GEA Group AG (Germany), SPX Flow (US), Shandong Tianli Drying Technology & Equipment (China), European Spraydry Technologies (UK), Buchi Labortechnik AG (Switzerland), and Labplant (UK), Advanced Drying Systems (India), Freund Vector Corporation (US), Dedert Corporation (US), Carrier Vibrating Equipment Inc. (US), and Yamato Scientific America (US), Tetra Pak International SA (Switzerland), G Larsson Starch Technology AB (Sweden), Hemraj Enterprise (India), and Acmefil Engineering Systems Pvt. Ltd. (India).

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GEA Group develops and produces process technology and equipment for various industries such as food, pharmaceuticals, and chemicals. Engineering solutions offered by GEA range from single pieces of equipment to complete plants. The spray dryers offered by GEA cater to several food & beverage applications such as sugar and sweeteners for breakfast cereals, paste from a variety of fruits, berries & vegetables, beverage extraction & concentration, mixing of flavors & aromas, soy protein, food colors, cocoa mixture, amino acids, carbohydrates, starch, malt, low-calorie sweeteners, which include sorbitol and xylitol. The company undertook various expansions and partnerships for growth in the spray drying market. For instance, the company has partnered with Danone (Netherlands), which is a leading manufacturer of baby formula. The company uses spray dryers, which can guarantee reliable, high-quality, and consistent powders. For this, GEA configured and installed 5 MVR evaporators, along with 2 MSD spray dryers to provide an ideal solution for manufacturing a varied nutritional formula product portfolio. This has helped the company in acquiring new clients in the European region, as well as understanding the real-time need of customers.

In April 2016, GEA launched the MM-100 spray dryer, which is an addition to its Mobile minor spray dryer range. The timely modifications in design, according to consumer preference, have made the product a significant success, particularly in the pharmaceuticals industry.
The modifications made in the design of the existing products increase the product applicability, and hence, is increasingly preferred by the existing clients.

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SPX FLOW is one of the leading global suppliers of highly specialized engineering solutions and equipment. It has operations in more than 35 countries and sales in over 150 countries across the globe. The company particularly serves the food, beverage, oil & gas, power generation (nuclear and conventional), chemical processing, compressed air, pharmaceutical, and mining markets globally. The product portfolio of this company includes pumps, valves, mixers, spray dryers, filters, air dryers, hydraulic tools, homogenizers, separators, and heat exchangers, along with related aftermarket parts and services. The company offers engineering equipment under 15 categories, such as analyzers, clarifiers, dispersion equipment, dehydration equipment, dryers, evaporators, fittings, filtration equipment, heat exchangers, mixers, pumps, separators, strainers, systems, and valves. Spray dryers are offered under the dryers category and serve the global dairy, food, beverage, industrial, healthcare, pharmaceutical, starch, and ethanol industries.

In December 2017, SPX Flow partnered with dairy ingredient plants in Galicia, Spain. The company would set up new spray drying equipment plants for the production of infant formula and sports & clinical nutritional products. This would help the company in increasing its geographical footprint, as well as widening the applicability of its products.

The global blockchain in agriculture and food supply chain market size is estimated to be USD 133 million in 2020 and is projected to reach USD 948 million by 2025, at a CAGR of 48.1% during the forecast period. Innovation combined with advanced technologies, such as blockchain and Artificial Intelligence (AI), offers revolutionary solutions to agriculture in the present markets. With the aid of blockchain technology, all the agricultural stakeholders will provide tamper-proof, accurate data about the farms, inventory, credit scores, and food tracking. Thus, the use and investments being made into such technological platforms are highly rising.

The product traceability, tracking, and visibility subsegment by application to dominate the market during the forecast period

Blockchain plays a key role in storing and providing accurate information at every step in the food supply chain. This facilitates increased trust among consumers to buy products from verified farmers and promotes responsible consumption. This technology provides reliable information regarding the origin of the food items right from the source to the store to the consumers, driving its use in the global markets especially in the time of pandemic outbreaks.

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The large enterprises subsegment by type to account for the largest market share in the blockchain in agriculture and food supply chain market

Walmart, Nestle, Kroger, and Carrefour are some of the key giant food retailers that have successfully implemented blockchain technology in their operations since 2018-2019. These are globally operating conglomerates and have invested heavily in understanding their client demands, securing the safety and quality of their food products, and ensuring the traceability of their end product offering to the consumers. Thus, these companies were able to capture larger customer bases and the same model is being implemented by other smaller businesses to implement the same. Thus, the market for this technology is highly in demand.

The application and solution provider subsegment by provider to account for the fastest growth in the blockchain in agriculture and food supply chain market

According to the business model and respective markets, the services for the highly customized application of blockchain technologies are trending globally. Further application and service blockchain technologies that are being highly useful currently in the market can be given as:

 AgriChain – A blockchain company focusing on enabling peer-to-peer agricultural transactions and processing while cutting out the middlemen.
 AgriLedger – A UK social enterprise project supporting farmers in tracing food origins, getting easier access to financing, and storing transaction data.
 Demeter – A central hub to rent and farm micro fields anywhere in the world – with no middlemen, complexity, or the overhead of a big organization.

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These are strongly driving the demands.

North America is estimated to be the largest market.

With the presence of key food retailers and suppliers in the US and key technology and service providing companies, the region is experiencing faster growth. According to a US-based Food Marketing Institute (FMI) report, public demand for transparency is growing. The report found that 75% of consumers are more likely to buy brands that provide in-depth information beyond physical labels. According to the blog published by “Food Executive Industry”, changing consumer eating habit is also affecting transparency needs in the US. In 2020, more shoppers (64%) followed a diet or health-related eating program than in 2018 (49%). These factors are driving the strong rise of smart and advanced technology use in the food supply chains in the region.

 According to MarketsandMarkets, the global natural food colors & flavors market size is estimated to be valued at USD 5.0 billion in 2020 and projected to reach USD 6.8 billion by 2025, recording a CAGR of 5.4% in terms of value. Emerging markets in upcoming economies such as the Asia Pacific and South American countries are going to be potential markets for the natural food colors & flavors manufacturers. The increase in per capita income and change in the trends of food consumption are poised to increase the share of the market. These factors are projected to drive the growth of the natural food colors & flavors market during the forecast period.

Food is the dominating application segment for both colors and flavors. Majorly dairy, bakery and confectionary applications are using natural ingredients. Due to the shift in consumption habit of consumers the popularity of natural food colors & flavors among food manufacturers is on rise.

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Caramel is the dominating type segment for food colors and natural extracts is the dominating type for food flavors market. The demand for colors and flavors directly extracted from plant sources is driving the market for both.

Liquid & gel form is the form of natural colors& flavors which is high in demand. It is quite popular because of its uniform mixing nature in the recipe, which gives consistent color & flavor.

South America is projected to witness the fastest growth in the natural food colors & flavors market during the forecast period due to the increase in the production and supply of natural food colors & flavors for various applications of food & beverages.

A consumer base shift has been observed in the past few years on various scales, such as physical activities, health awareness, connoisseurs, and food choices about including meat or following a vegan diet. Due to this reason, the demand for a wide portfolio of flavors is increasing for various categories of food & beverages. To match this consumer demand, food manufacturers are constantly conducting R&D to achieve an innovative product portfolio.

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The rising health awareness among the global population has had a major influence on the demand for natural food ingredients. The global market is witnessing the development of a wide range of applications of functional food ingredients, such as fortifying food & beverage products.

The increase in the demand of plant based food products is driving the market. Especially after Covid-19 the decrease in the demand of meat, seafood and poultry has increased the demand of plant based flavors.

The report "Catalyst Fertilizers Market by Fertilizer Production Process (Haber-Bosch Process, Contact Process), Metal Group (Base Metals, Precious Metals), Fertilizer Application (Nitrogenous, Phosphatic), and Region – Global Forecast to 2023" The catalyst fertilizers market is projected to reach USD 2.5 billion by 2023, from USD 2.3 billion in 2018, at a CAGR of 2.36% during the forecast period. The market is driven by factors such as rising fertilizer production and growing concern about emissions of greenhouse gases.

On the basis of fertilizer production process, the Haber-Bosch segment is projected to witness the fastest growth during the forecast period.

Ammonia is one of the largest inorganic chemical produced across the globe through the Haber-Bosch process, developed first by BASF. The Haber-Bosch process is based on catalytic reactions, and hence, the conversion rate has been high for this process. According to the estimates by USGS, global production is expected to continue to grow 3%-5% annually due to the increasing fertilizer demand. Apart from Haber-Bosch, owing to the increasing emissions of NOX and N2O into the environment from ammonia production, emission controlling catalysts have also been developed and are increasingly adopted in conjunction with synthesis catalysts. Thus, this process is projected to witness a comparatively fast growth during the forecast period.

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This report includes a study of the development strategies of leading companies. The scope of this report includes a detailed study of catalyst fertilizers manufacturers such as Clariant International (Switzerland), DowDuPont (US), Project & Development India Ltd. (India), Johnson Matthey (UK), Haldor Topsoe (Denmark), LKAB Minerals (Sweden), N.E.Chemcat (Japan), QuantumSphere Inc. (US), Quality Magnetite (US), and Oham Industries (India).

The benefits associated with catalysts are the major factors contributing to the growth of this market, globally. The steadily increasing production rate of nitrogenous and phosphate fertilizers in Asia, coupled with the increasing exports of these fertilizers from China and India are the major drivers for this market. Also, according to FAOSTAT, the CO2 and N2O emissions from ammonia production are projected to grow at a rate of 0.09% from 2012 to 2015. On account of these emissions, catalysts from DuPont (US) and Clariant International (Switzerland) are used as emission control catalysts. Moreover, since ammonia fertilizers based on natural gas as a raw material source are comparatively cheap than naphtha-based fertilizers, governments such as in India were able to reduce the subsidy burden due to the high production costs of naphtha-based fertilizer manufacturing.

Furthermore, the market for catalyst fertilizers is driven by the growing number of ammonia production plants particularly, in the Asia Pacific, Middle Eastern, and African regions. Also, due to the fluctuating prices of raw materials such as natural gas, there is a growing need to develop cheaper and efficient catalysts that can be used for fertilizer production and balance the final cost of catalysts. With the help of catalyst fertilizers, efficient conversion of raw materials at controlled conditions can be achieved, which could reduce or sometimes eliminate harmful emissions.

On the basis of fertilizer production process, the Haber-Bosch process segment is projected to witness the highest growth from 2018 to 2023, due to the growing production of ammonia and increasing demand for ammonia-based fertilizers, especially in countries such as China, India, and the US.

In comparison to phosphatic fertilizers, ammonia and urea production has been growing at a higher rate in Asian countries. Also, with the increasing emissions from ammonia plants, the demand for emission control catalysts has been rising in the market; hence, nitrogenous fertilizers are projected to grow faster during the forecast period.

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The Asia Pacific region is projected to witness the fastest growth in the catalyst fertilizers market from 2018 to 2023. The growth in the region is driven by the increasing production of ammonia and phosphatic fertilizers in countries such as China, India, and Indonesia. Moreover, catalyst manufacturing companies such as Clariant International (Switzerland) and QuantumSphere Inc. (US) are entering the Asian market through organic growth strategies. For instance, in 2017, Clariant expanded its sales in Indonesia, with its licensing partner KBR, wherein Clariant would be the major supplier of total catalyst solutions for two major ammonia production plants.

The benefits associated with molecular breeding are the major factors contributing to the growth of this market, globally. The application of molecular markers in breeding processes effectively reduces the time taken and also helps in discovering more information about the function of the gene of interest. Since the time of the breeding process is reduced to a large extent, the cost of the breeding procedure is also extensively reduced. The molecular breeding market is estimated to be valued at USD 1.79 billion in 2018 and is projected to reach USD 3.95 billion by 2023, at a CAGR of 17.11% during the forecast period.

Advancements in molecular technology for crop breeding, growth in the demand for sustainable agricultural practices, demand for high-yield crops & livestock, and rise in the number of investments from key players in this market are expected to play a significant role in the market growth of molecular breeding. However, the lack of infrastructural prerequisites in developing countries, the dearth of skilled professionals, and high start-up cost associated with the application of molecular markers and automated equipment restrain the growth in developing markets. The unregulated environment of molecular breeding in the Americas and Asia Pacific could remove the entry barriers faced by small and medium-sized enterprises, and thus spur the market growth in the coming years.

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Cereal production across the globe has witnessed a positive trend in terms of yield and production quantity in recent years due to the increasing demand from the feed industry and energy sector, especially for corn and soybean, which has encouraged the adoption of advanced technologies by plant breeders. Among all molecular breeding processes, marker-assisted selection (MAS) is majorly adopted for the selection of cereals & grains. With the emergence of genomic selection, developed countries have been adopting this technology over MAS to obtain the superior line of the desired trait. This makes it an important market driver among crop growers, even in developing markets, to adopt as a molecular approach for breeding activities.

By marker type, the single nucleotide polymorphism (SNP) segment is projected to grow at a higher rate from 2018 to 2023. Owing to the high accuracy and higher number of loci with SNP in comparison to SSRs, companies have been using SNPs for molecular breeding services. Eurofins, Illumina Inc., and Charles River are some of the major service providers offering SNPs in the US market, as part of their marker-assisted selection and backcrossing services.

Asia Pacific is projected to be the fastest-growing region in the molecular breeding market from 2018 to 2023. The countries in Asia Pacific, especially India and China, have been increasingly adopting advanced technologies for increasing the yield of agricultural produce. Owing to the rising adoption rates of modern agricultural technologies in China, India, Thailand, and other Asian countries, the region is expected to witness tremendous acceptance of molecular breeding in the coming years.

Multinational companies are highly focusing on investments in Asian countries for molecular breeding, especially for MAS and genomic selection processes. Also, with the increasing population and decreasing available arable area for cultivation, the government food authorities are left with relatively few options to improve crop productivity, which is either through GM technology or molecular breeding. Since the last decade, many countries in the Asia Pacific region have banned the usage of GM technology, and researchers are opting to adopt molecular breeding as a key to unlock the region’s food production.

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The global market for molecular breeding is dominated by key players such as Eurofins (Luxembourg), Illumina (US), LGC Limited (UK), Thermo Fisher Scientific (US), and SGS (Switzerland). Some emerging players in the molecular breeding market include DanBred (Denmark), Intertek Group (UK), LemnaTec (Germany), Charles River (US), Slipstream Automation (New Zealand), and Fruitbreedomics (consortium).

The global extruded snacks market is estimated to account for USD 48.3 billion in 2019 and is projected to reach USD 65.2 billion by 2026, recording a CAGR of 4.4% during the forecast period. The market is primarily driven by the increasing disposable income and changing lifestyle among the millennials.

The market for extruded snacks across the globe is dominated by snacks made from wheat, by raw material.

The wheat segment in the extruded snacks market is estimated to account for the largest share in 2019. Wheat is low in fat and carbohydrates as compared to potato and corn, and also high in dietary fibers. Wheat is gaining popularity as a healthy snack option, and manufacturers have been developing products in a wide range of flavors. Companies are also marketing their products by targeting consumers who prefer such healthy snacks and are providing healthier alternatives by replacing conventional raw materials.

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The market for expanded snacks is projected to record the highest CAGR during the forecast period.

The expanded snacks segment in the market is projected to grow at a significant rate. Many multigrain snacks of high fiber and nutrient content fall under this category. The rise in health awareness has increased the popularity of expanded snacks. Consumers have started to prefer snacks that are mostly baked or roasted. Many ingredients, such as corn, multigrain, and rice, are used for these snack production. These snacks are low in bulk density and are popularized as high-fiber and low-calorie healthy snacks.

Key players operating in this market include Calbee, Inc. (Japan), PepsiCo, Inc. (US), Kellogg Company (US), Campbell Soup Company (US), General Mills Inc. (US), ITC Limited (India), Grupo Bimbo, S.A.B. de C.V. (Mexico), Old Dutch Foods Inc. (US), Lorenz Snack-World (Germany) , Amica Chips S.P.A. (Italy), Universal Robina Corporation (Philippines), Balance Foods, Inc. (US), JFC International (US), Ballreich Snack Food Company (US), Barrel O’ Fun Snack Foods Co., Inc. (US), Chipita S.A.(Greece), Tropical Heat (Kenya), Griffin’s Foods Limited (New Zealand), ICA Foods International (Italy), and San Carlo (Italy).

PepsiCo, Inc. (US) is a leader in nearly every major sector in the food & beverage market and focuses on tapping the high growth opportunities in the industry with research & development activities. The company has major brands, such as Tropicana, Pepsi, Doritos, Lipton, and Aquafina, thereby occupying a major share in the food & beverage industry. PepsiCo is known for innovating and adopting newer technologies as per the changing consumer trends across regions pertaining to eating and lifestyle habits. It is known for its creative marketing campaigns and associations with games and events, globally.

Currently, they are manufacturing extruded snacks, such as potato chips, puffs, sticks, and corn-based sticks, tortillas, nachos, and beef snacks. In addition, it focuses on investing in other sectors, such as cold drinks, brewed iced tea, juices, breakfast options, and packaged water. It mainly focuses on various acquisitions to expand itself and strengthen its product portfolio in the snacks market. For instance, in May 2018, the company acquired Bare Snacks, a healthy snack manufacturing company, which will help it to extend its portfolio in the healthy snacks segment.

Kellogg Company (US) offers products in segments such as crackers, cookies, savory snacks, toaster pastries, cereal bars, granola bars and bites, fruit-flavored snacks, and convenience foods (which include ready-to-eat cereals, frozen waffles, veggie foods, and noodles). The organization operates in 21 countries, and its products are marketed in over 180 countries. Direct sales and retail shops are the major channels targeted by the company for their product offerings. Major portion of their products is marketed through the retail channels; Walmart, which is one of the major distributors responsible for nearly 19% of the company’s sales in the US. Special K, Cheeze-it, and Pringles are some of the popular brands of the company, which contribute majorly to its revenues. Kellogg Company is known for its innovative product development and aligning its products with the needs and demands of the market. The company mainly focuses on various expansions & investments to expand itself in the extruded snacks market. For instance, in May 2018, the company has acquired an incremental 1% ownership interest in Multipro, a leading distributor of various food products in Nigeria and Ghana.

General Mills Inc. (US) is a leading manufacturer and marketer of consumer food products. The company also manufactures branded and generic food products and offer them in the North American food-services and bakery markets. It focuses on manufacturing nutrition-rich food products in various flavors for consumers around the world. The company focuses on offering products in multiple sectors, ranging from snacks (including grain, fruit, and savory snacks, nutrition bars, and frozen hot snacks), cereals, pet food, ready-to-eat food, convenient meals (including meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast, and frozen entrees), yogurt, super-premium ice cream, baking mixes and ingredients, and super mixed dough.

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It focuses on exploratory research in new businesses and advanced technologies. The company also focuses on various expansions & investments to expand itself in the extruded snacks market. For instance, in Jan 2018, General Mills invested in a plant-based food company, Urban Remedy. Urban Remedy offers a variety of ready-to-eat plant-based meals, snacks, and cold-pressed juices that are organic-certified and non-GMO products. This would help General Mills to expand its product portfolio for plant-based products.

The probiotics market is estimated to grow at USD 49.4 billion in 2018 and is projected to grow at a CAGR of 7.0% from 2018, to reach a value of USD 69.3 billion by 2023. The demand for probiotics in fortified foods is projected to remain high due to the increasing awareness about their benefits, and willingness of consumers to purchase premium products incorporated with probiotics. The global demand for probiotics is increasing significantly due to the growing awareness among customers about their direct relation to digestive health benefits, the rise in demand for nutritious food, and increase in demand for quality animal-based products.

Market Dynamics

“Health benefits associated with probiotics fortified food is a major driver for the market”

Health awareness among consumers is on the rise and most consumers are constantly in search of healthy food products for consumption. Probiotics have proven strong benefits related to health, more specifically to the human digestive system.

Probiotics are found in supplement form or as components of foods & beverages. Their integration with inexpensive health foods, such as yogurt, fruit juices, and cultured dairy drinks has contributed to a significant market size. The most commonly used bacteria include Bifidobacteria and Lactobacilli, which are found in various dairy products, including yogurt. In the dairy category, yogurt is the most popular option for consumption of probiotics. Manufacturers are coming up with a variety of options in the yogurt category; for instance, in 2013, Chobani, LLC (US) introduced a line of Greek yogurt in the US market, which has now become one of the leading brands across North America.

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“Replacement of pharmaceutical agents provides a major opportunity for probiotics.”

The increasing demand for probiotics has shown that customers are preferring products with proven benefits. The increased evidence of health benefits associated with probiotics for health restoration has increased the customer expectations related to probiotics for health curing functions. This inclination toward a safe, natural, and cost-effective substitute for drugs has led the application of probiotics as pharmaceutical agents. Beneficial effects of probiotics as pharmaceutical agents seem to be strain- and dose-dependent. Clinical trials have displayed that probiotics may cure certain disorders or diseases in humans, especially those related to the gastrointestinal tract

High R&D costs for developing new probiotic strains is a major restraint for the global market

Substantial investments in R&D activities and investments in laboratories, research equipment, and high cost of hiring trained professionals create barriers for the development of the probiotic market. The scientific validation regarding the usage of probiotics in their applications becomes a success to this market. Probiotics applications are linked with health benefits, which make it challenging for manufacturers to get an adequate return on investments on high initial investments.
Probiotic strains and products are developed and produced as per the international food regulations. Due to the high cost of production, the cost of the final product is also high. Marketing and distribution of these products also add to the product price, as they require different packaging and distribution channels as compared to common products. Though consumers are aware of the health benefits of probiotics, their high prices are restraining them from buying the product, which is a challenge for manufacturers.

“Asia Pacific is projected to be the fastest growing region in the probiotic market.”

The Asia Pacific is projected to be the fastest-growing market for the period considered for this study, due to the rising in disposable income and the increase in demand for nutritional food products, along with the growing technology base, leading to the increased demand for probiotics in the region. The rapid economic growth in countries such as China, Japan, Brazil, and Argentina have led to a significant increase in the disposable incomes of livestock owners. This, in turn, is driving the demand for probiotic-based food, making the Asia Pacific the fastest-growing market globally.

“The food & beverages application segment for probiotics is estimated to account for the largest share in 2018.”

Based on application, the food & beverages segment is estimated to account for the largest share in the probiotics market in 2018. The products under this category include foods & beverages that offer distinct health benefits beyond fundamental nutrition, due to their specific ingredients. The food & beverages segment is the largest revenue-earning market across regions.

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“ Liquid probiotics are expected to dominate the global market.”

The demand for liquid probiotics has increased as compared to dry probiotics, due to its application in yogurt, which is the most popular source of probiotics. Other products that use liquid probiotics include kefir water, probiotic juices, and yogurt-based drinks, which are healthy options for daily supplementation.

An increase in the occurrence of diseases, particularly in developing countries, has increased the focus on the control of pests, worldwide, thus fuelling the overall growth of the larvicides market. Using larvicides is an effective method of reducing the number of larvae, and, in turn, adult insects that disperse, have the potential to spread disease, and lay eggs that increase the pest population. The larvicides market is projected to reach USD 952.7 million by 2023, at a CAGR of 4.86% from 2018.

Advances in the development of new microbial-based larvicides and insect growth regulators are expected to play a significant role in the market growth of larvicides. Microbial formulations are extremely effective in multiple habitats and are safe to non-target organisms. Many chemicals, including IGRs such as pyriproxyfen, diflubenzuron, and spinosad, which were previously being used in agricultural, are now being used as larvicides in vector control. However, the development process of larvicides for public health use is lengthy, expensive, and unprofitable. Improved regulatory governance of larvicides could remove the barriers faced by the companies, and thus, spur the development and commercialization of new larvicides.

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The outbreak of diseases such as Zika fever, dengue, chikungunya, and yellow fever has increased the focus on mosquito control, worldwide. The latest outbreak caused by mosquitoes was the Zika virus outbreak (transmitted by mosquito species A. aegypti and A. albopictus) in the Americas, in 2017. In order to prevent or control such situations, many government authorities have regulations on public health and sanitation in place. Such regulations have a positive impact on the overall larvicides market due to their proven efficacy, cost-effectiveness, environmental impact, and sustainability. Thus, the public health sector compared to other sectors is projected to grow at the highest CAGR during the forecast period.

Diseases transmitted by mosquitoes have become a major concern in Asian and South American countries. In Africa, mosquito bites can be lethal, as they are vectors of many diseases such as malaria, dengue, and chikungunya; thus, the market for larvicides in mosquito control is projected to grow at the highest rate during the forecast period.

Asia Pacific is projected to be the fastest-growing region in the larvicides market from 2018 to 2023. Diseases such as malaria (Plasmodium falciparum and P. vivax), dengue fever, dengue hemorrhagic fever, and schistosomiasis are widespread, in the region, due to the tropical climate in Asian countries. Rise in urbanization and increase in population density also increase the chances of disease transmission due to insect attack. The growing livestock and housing markets in the region are also favoring the development of the larvicides market. Thus, larvicides are being used in Asian countries for both pre-elimination and control of diseases transmitted by insects and nematodes.

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The various contributors involved in the value chain of the larvicides market include raw material suppliers, R&D institutes, larvicides manufacturing companies such as BASF (Germany), Bayer (Germany), Sumitomo Chemical (Japan), Adama (US), and Certis (US) and government bodies & regulatory associations such as the US Department of Agriculture (USDA).

The report "Plant Activators Market by Crop Type (Fruits & Vegetables, Cereals & Grains, Oilseeds & Pulses, Turf & Ornamentals), Mode of Application (Foliar Spray, Soil Treatment), Source (Biological, Chemical), Form, and Region - Global Forecast to 2023", The plant activators market is estimated at USD 636.76 Million in 2018 and is projected to reach a value of USD 878.38 Million by 2023, at a CAGR of 6.6% from 2018 to 2023.

The market is driven by factors such as growing consumer preference for organic foods, new product registrations, decrease in arable land, and technological advancements in the agricultural industry. On the other hand, lack of awareness, increased prices of raw materials, and high R&D costs are the key factors hindering the growth of this market. This indicates that there is immense scope for the growth of the plant activators market, globally.

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On the basis of source, the biological segment dominated the plant activators market in 2017. Biological plant activators play an important role in plant growth as they help improve nutrient use efficiency. Biological products are made from naturally occurring substances that can work alone as well as complement traditional methods of plant production and protection. Their benefits include improving crop nutrient, promoting growth & yield, and providing insect control and disease protection. The high cost of developing new chemical pesticides, increase in insect & weed resistance to chemical treatments, and high regulatory pressure to limit chemical usage with respect to ecosystem damage have contributed to the need for these biological products

On the basis of crop type, the fruits & vegetables segment accounted for the largest market share; this can be attributed to growing health-consciousness among consumers and rising incomes which result in increased consumption of a wide variety of products, particularly fruits & vegetables. The rise in the production of fruits & vegetables results in an increased demand for plant activators. The high export potential of these products has also led to an increase in production levels. In North America and Europe, health concerns are driving the demand for organic fruits & vegetables, as consumers prefer healthier and more nutritious options in their diet.

On the basis of form, the market was led by the solutions segment in 2017. Solution compositions, also known as flowable concentrates, are mainly in the form of emulsifiable suspensions or soluble liquid concentrates. Solution formulations are mainly preferred as they do not cause dust formation on spraying, do not cause toxicity or flammability, provide high efficiency due to smaller particle size, and low packaging volume. Moreover, foliar spray is the most widely used mode of application owing to its ease of application and high effectiveness.

Europe accounted for the largest market share for plant activators in 2017. Owing to the decreasing agricultural land in Europe, optimization of available arable land has gained increasing importance in the region, which, in turn, drives the demand for plant growth regulators. Plant activators have been receiving wide-scale acceptance as they are expected to increase long-term agricultural productivity and help realize the goal of food self-adequacy.

The Asia Pacific region is an emerging market with investments from several multinational manufacturers, especially in countries such as China, New Zealand, and Japan.

The availability of plant activator products still remains limited in the market, due to different regulations being prevalent in different countries. Moreover, there is a high dependence on chemical products in developing regions. These factors are expected to restrain the growth of the plant activators market.

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Companies such as Syngenta (Switzerland), Isagro (Italy), Plant Health Care (US), Arysta LifeScience (US), and Nihon Nohyaku Co., Ltd. (Japan) have acquired leading market positions in the market through the provision of a broad portfolio, catering to the varied requirements of the market, along with a focus on the diverse end-user segments. They are also focused on innovation and are geographically diversified.

The protective cultures market is estimated to be valued at USD 101 million in 2018 and is projected to grow at a CAGR of 23.6%, to reach USD 292 million by 2023. The growth in demand for clean label products, need for sustainable nutrition, and rise in concerns for food spoilage have positively impacted the demand for high-shelf-life natural products; this has resulted in the growth of the protective cultures market.

The key players profiled have a strong presence in the global protective cultures market; they include CHR Hansen (Denmark), DowDuPont (US), Sacco S.R.L (Italy), CSK Food Enrichment B.V. (Netherlands), THT S.A. (Belgium), Dalton Biotechnologies (Italy), Biochem S.R.L (Italy), Meat Cracks Technology GmbH (Germany), Royal DSM N.V. (Netherlands), Bioprox (France), Aristomenis D. Phikas & Co SA. (Greece), and Soyuzsnab Group of Companies (Russia).

The key players adopted various growth strategies such as new product launches, expansions, and agreements & partnerships to cater to the increasing demand for protective cultures among customers and expand their businesses across regions. The companies in this market are focusing on increasing their investments in R&D activities to develop new products equipped with advanced technologies. The companies are also focusing on improving their production capacities by expanding their manufacturing facilities in different regions.

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The companies have invested in innovations and technologies to cater to the increasing demand for protective cultures for food & beverages. Companies such as CHR Hansen (Denmark) and DowDuPont (US) are majorly focusing on new product launches for increasing their product portfolio. However, Soyuzsnab Group of Companies (Russia) is mainly focused on expanding their manufacturing facilities to meet the increasing demand for their products.

Chr. Hansen is one of the major producers of cultures for the food & beverage and enzymes for the dairy industry. It is expanding its facilities in new markets to increase geographic reach and production volumes. The company has also invested in developing a new R&D center to strengthen competencies to ensure a strong product portfolio across the divisions and prepare for the next generation of natural and nature-identical colors. It has adopted the launching of new products as a key growth strategy to expand the production facilities for varied segments in the US and other locations. The company has its presence in more than 30 countries. Presently, there are 40 operating subsidiaries of Chr. Hansen including Chr. Hansen Argentina S.A.I.C (Argentina), Chr. Hansen Pty. Ltd. (Australia), and Chr. Hansen (Beijing) Trading Co. Ltd. (China). In November 2017, Chr. Hansen launched the second generation of its FreshQ line of bioprotective cultures. The new line of protective cultures offers improved solutions in terms of applicability and benefits.

DowDuPont is a science and technology-based company, providing innovative products, materials, and services. It operates through eight business segments, namely, agriculture, electronics & imaging, industrial intermediates & coatings, nutrition & biosciences, performance materials & coatings, safety & construction, packaging & specialty plastics, and transportation & advanced polymers. In January 2011, DuPont Danisco was formed after the acquisition of Danisco A/S (Denmark) by DowDuPont (US). The company now operates as a part of the conglomerate’s Nutrition & Health division. The company’s nutrition & health segment includes the specialty food ingredients business of Danisco A/S (Denmark).

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The protective food cultures segment is a part specialty products division of DowDuPont. DuPont Danisco’s protective food cultures are used in dairy products, bakery, and beverages. DuPont operates, globally, in more than 90 countries, covering North America, South America, Europe, and Asia Pacific. The company has established over 75 R&D centers and 12 examining labs, worldwide. In October 2018, The DuPont Nutrition & Health Team in South America launched the DuPont Danisco Lactobacillus Plus which combines strains of L. paracasei, L. helveticus, and L. acidophilus in the production of fermented milk. These strains provide a better balance in terms of flavor and acidity, while optimizing the production process through rapid fermentation.