Who will be your Top Customer; what will make them switch?

The global isoflavones market is estimated to be valued at USD 1.2 billion in 2019 and is projected to grow at a CAGR of 4.7% to reach USD 1.5 billion during the forecast period. Growth in this industry is driven by the increasing incidences of chronic diseases, rising prevalence of cancer, technological advancements in the manufacturing of isoflavones, the rapidly increasing geriatric population and so on.

By Source, the soy segment is expected to lead the isoflavones market.

Prominent dietary sources of isoflavones include soy milk and plant-based alternatives. Several calcium-fortified soy drinks that are rich in fiber and proteins are given preference in countries such as Germany, France, and Switzerland. The consumption of soy isoflavones as food ingredients or food supplements reduces the risk of breast cancer and growth of cancer cells by reducing the cell mitosis process, which fuels the demand for soy as a major source of isoflavones.

By application, the pharmaceutical segment is projected to account for the largest share during the forecast period.

Based on application, the isoflavones market is segmented into pharmaceuticals, nutraceuticals, cosmetics, and food & beverages. The pharmaceuticals segment accounted for the largest share, owing to its therapeutic and functional properties; isoflavones are used in the treatment for chronic and cardiovascular diseases.

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Key players in isoflavone market include Cargill (Germany), ADM (US), BASF (Germany), DSM (Netherlands), International Flavors and Fragrances (Frutarom) (US), Shanghai Freemen (US), Nexira Inc. (France), Bio-gen Extracts, Sikko Industries, SK Bioland (South Korea), BioMax (India), Avestia Pharma (India), NutraScience Labs (US), Tradichem S.L. (Spain), Nutra Green Biotechnology (China), Herbo Nutra (India), FutureCeuticals Inc. (US), Bio-gen Extracts (US), Xena Bio Herbals Pvt. Ltd. (India), Sikko Industries (India), Biomax (India), and Lactonova (India).

North America to lead the market during the forecast period.

The North American region accounted for the largest share of the isoflavones market. Increasing cases of obesity in North America increase the focus on weight management techniques & attracting consumers toward healthy and natural food products with natural ingredients, thereby propelling the demand for isoflavones in the region.

Market Dynamics

Driver: Prevalence of menopausal issues
Women in their menopause stage experience various issues such as hot flashes, insomnia, and, in numerous cases, sexual dysfunction. Many women prefer supplements containing estrogen, which may significantly increase the risk of blood clots, stroke, or breast or uterine cancer. Thus, estrogen may not be an option for many women, depending on their health and family health history. Women are currently inclining toward supplements with naturally therapeutic ingredients to manage their menopause symptoms with fewer risks. In response to such changing preferences of women, supplement manufacturers have turned to natural alternatives. They have started utilizing soy isoflavones instead of estrogen, as it mimics the estrogen characteristics and provides estrogen effects that aid in reducing menopausal symptoms such as hot flashes and fatigue.

Owing to the rising issues related to menopause and women’s inclination toward supplements with natural alternatives, the demand for isoflavones from the nutraceutical industry is projected to grow in the coming years

Restraint: Stringent regulatory requirements
Isoflavones come under the active pharmaceutical ingredient (API) category; hence, manufacturers have to follow the rules and regulations imposed for all API products.

Pharmaceutical API manufacturers across the globe are witnessing a rise in the demand for APIs, which results in a positive outlook for the market. However, the increasing stringency of regulations is considered as a major restraint that may limit the growth prospects of the market. According to the report, “Fine chemicals stringent regulations prompt return of manufacturing to the west,” published by IHS Chemical Week in January 2015, the demand for APIs is expected to grow at a consistent rate, while the supply of APIs manufactured with international Good Manufacturing Practice (GMP) standards and world-class documentation is not keeping pace with this demand.

Opportunity:Emerging technologies
Some of the recent advancements in drug development include the use of nanotechnology for the synthesis of APIs. The emergence of nanoparticle technologies for efficient delivery of APIs shows promising potential as a novel and efficient approach.

Nanobodies are similar to single-domain antibodies that can bind to specific antigens; however, they are much smaller in size than antibodies. Nanobodies are rapidly becoming an attractive technology platform for pharmaceutical development. Chitosan and Eudragit nanoparticles of Genistein, the predominant isoflavone found in soy products for cancer therapy, have been significantly evaluated for the treatment of chronic diseases in the past few years. The delivery of Genistein-loaded Chitosan and Eudragit S100 loaded polymeric nanoparticles has proven to be a feasible approach to treat cancer.

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Similarly, bispecific antibodies, which can bind to two different epitopes either on the same or different target, are attracting the attention of market players. Such emerging technologies have the potential to create attractive opportunities for market players.

Challenge: Less efficiency compared to alternatives
Soy isoflavones can take several weeks or more to reach their maximal benefit. For example, as per Healthline Media (US), a 2015 review found that soy isoflavones take more than 13 weeks to reach just half of their maximum effect. Traditional hormones such as estrogen therapy, on the other hand, take about three weeks to show the same benefit. However, possible adverse effects such as heart attacks and strokes associated with conventional estrogen therapy are projected to enable pharmaceutical and nutraceutical manufacturers to opt for isoflavones derived from natural resources.

The Demand for Cereals & Grains in the Animal Feed and Food Processing Industry is Expected to Propel the Growth of the Seed Market

The global seed market size is estimated to be valued at USD 63.0 billion in 2021 and is projected to reach USD 86.8 billion by 2026, recording a CAGR of 6.6% during the forecast period. The increase in seed replacement rate, adoption of GM crops, increase in organic farming, advent of molecular breeding technology in seeds, government support, and demand from biofuel and feed manufacturing companies are some of the significant drivers for the market. Technological advancements and innovations in this market have introduced hybridization technology and GM crops, which have been gaining importance among farmers, owing to high yields and increased pests, drought situations, and disease tolerance. The US, Brazil, Argentina, China, and India are some of the key markets for seeds globally.


By type, the seeds market is segmented into conventional and genetically modified. The market for genetically modified seeds is expected to grow at a higher rate due to increased demand from farmers for biotech crops, which have higher levels of productivity and profitability. Genetically modified seeds aid farmers to minimize their agricultural input expenses significantly; for example, agrochemical treatments, while guaranteeing a much more abundant harvest.


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The genetically modified seeds, also popularly known as transgenic seeds, are used to improve and bring about useful characteristics within seeds. These characteristics include insect resistance, herbicide tolerance, abiotic stress tolerance, high nutritional quality, high yield/output, disease resistance, and improvement in the overall quality of seeds. They help enhance the quality of products manufactured using these seeds. Some of the countries that have accepted the genetically modified seeds are the US, Argentina, Canada, China, and India for one or more crops.


Based on crop types, the seeds market is segmented into cereals & grains, oilseeds & pulses, fruits & vegetables, and other crops, which include fiber crops and other commercial crops such as tobacco and medicinal plants. Cereals & grains, by crop type, accounted for the largest market share in 2020, owing to factors such as the widespread use of grains as a staple food in many Asian and Southeast Asian countries. In the last few years, countries such as China have emerged as major exporters of grains to meet the requirement of neighboring economies. Crops such as corn are widely utilized in both food and feed industries. With the rising market for biofuels, crops such as sorghum are also being produced on a large scale. Genetically modified varieties of corn are adopted in various parts of the world. Developed countries such as the US have their main focus on animal feed, which is driving the adoption of GM corn for use in animal feed. The usage of GM corn as a raw material for the production of ethanol has also led to an increase in the demand for biofuels as a renewable source.


Other traits are preferred than herbicide tolerance and insect resistance as farmers prefer multiple stacked traits. These traits include herbicide tolerance and insect resistance within a single seed. They help farmers to purchase a single-solution seed to overcome multiple issues, including pests, environmental stresses, diseases, and resistance to weeds. The other traits segment is expected to witness substantial market growth in the developed markets of North America and South America during the forecast period.


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Some of the major players in the seeds market are BASF SE (Germany), Bayer AG (Germany), Syngenta Group (Switzerland), KWS SAAT SE (Germany), Land O’ Lakes (US), and Sakata Seed Corporation (Japan).

The global personalized nutrition market size is projected to grow from USD 8.2 billion in 2020 to USD 16.4 billion by 2025, recording a compound annual growth rate (CAGR) of 15.0% during the forecast period. The increasing trend of personalization for health-related solutions and the shifting consumer preferences due to the rising health awareness across regions are some of the major factors that are projected to drive the growth of the personalized nutrition market. In addition, the increasing trend of adopting digital and preventive healthcare solutions are a few other key factors that are projected to drive the market growth.

The active measurement segment is estimated to account for the largest share in 2019 in the market.

Active measurement tools include apps, testing kits, and programs. These usually give a more accurate and customizable nutrient profile based on an individual’s requirements. Therefore, the active measurement segment is projected to record the fastest growth in the market due to the increasing adaptability and acceptance in the market.

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The standard supplements segment is projected to account for the largest share during the forecast period.

By application, the standard supplements segment is projected to account for a larger market share, followed by the disease-based segment. The changing preferences and rising awareness about the overall health of individuals have led to an increase in the number of people opting for standard supplements. People are increasingly becoming aware of deficiencies and nutrient requirements, which is a key factor that is projected to drive the demand for standard supplements.

North America is projected to account for the largest share in the personalized nutrition market during the forecast period.

The North American market accounted for the largest share in 2019. The growth of the market in this region is majorly driven by the rising awareness among consumers about their health. Key players offering personalized nutrition are present in this region, which is also projected to contribute to the growth of the market. The region is witnessing an increase in the number of obesity rates. Besides, hectic and busier lifestyles have encouraged consumers to opt for specialized dietary supplements that are tailored to their specific requirements. Furthermore, the rise in income of consumers in the region will also contribute to their increased buying power, which, in turn, will encourage them to opt for personalized diets as per their preferences.

Some of the major players present in the personalized nutrition market include BASF SE (Germany), DSM (Netherlands), Persona (US), Amway (US), Herbalife Nutrition (US), Atlas Biomed Group Limited (UK), Zipongo (US), Wellness Coaches (US), Care/of (US), Habit Food Personalized (US), and Nutrigenomix (Canada). Joint agreements, investments, collaborations, and new product launches are some of the dominant strategies that are adopted by major players to strengthen their presence in the personalized nutrition market. These strategies have helped companies to expand their product offerings for personalized nutrition, and are projected to drive the market growth.

BASF (Germany) operates through six segments, namely, chemicals, materials, industrial solutions, surface technologies, nutrition and care, and agricultural solutions, serving various industries across the world, such as automotive, agriculture, pharmaceuticals, textiles, electronics, personal care and hygiene, nutrition, and energy and resources. Its nutrition and care segment includes care chemicals, nutrition, and health business units. The company offers dietary supplement ingredients as a part of personalized nutrition and a range of products for human nutrition under its nutrition and care business segment. BASF entered in an agreement with Xerion Limited (Australia) to encourage advancements in personalized nutrition in Asia Pacific. This agreement is regarding PUFAcoat fatty acids profiling kits. The company also undertook an alliance with By-Health (China), which is a nutritional supplement company that promotes the concept of personalized nutrition in China. It operates in more than 90 countries with nearly 355 production sites and six Verbund sites across regions, such as Europe, the Americas, Asia, Australia, and Africa.

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DSM is based in the Netherlands and is involved in the manufacturing of nutritional products, pharmaceutical ingredients, and industrial chemicals. Its business areas are segmented into nutrition, materials, and innovation center. They are actively providing solutions in the fields of nutrition and health. The company offers personalized nutrition products under its DSM human nutrition and health segment. It offers vitamins, carotenoids, digestive enzymes, nutraceuticals, probiotics and prebiotics, and customized solutions, including personalized nutrition solutions. It serves various industries, such as the dietary supplements, infant nutrition, food & beverages, pharmaceuticals, and personal care industries. The company has undertaken inorganic growth strategies in the industry. It operates globally and has its presence in over 50 countries, including the UK, the Netherlands, Germany, US, Luxembourg, Belgium, France, and Switzerland among others.

The global automated feeding systems market is estimated at nearly USD 5.1 billion in 2018 and is projected to reach nearly USD 7.4 billion by 2023, growing at a CAGR of 7.6%. The key drivers of the market are the growing size of dairy farms, increasing focus of major companies on technological advancements as well as product launches and developments, and substantial cost savings associated with automated feeding systems, which is projected to create profitable growth opportunities for the market.

On the basis of function, the market segmentation includes controlling, mixing, filling & screening, and others. The filling and screening segment is estimated to account for the largest share in the automated feeding systems market in 2018, and the same trend is projected to continue during the forecast period. Filling and screening systems allow the distribution of small amounts of raw feed at short intervals to various groups of animals, thus offering consistently high reliability and a reduced daily workload. The segment is projected to dominate as it is a belt feeding function and is inexpensive as it requires less maintenance.

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Based on livestock, the market segmentation includes ruminants, poultry, swine, and others. The ruminants segment is projected to witness the fastest growth from 2018 to 2023. Ruminants are a source of milk and meat, and the quality of these products depends on the quality of the feed as well as the efficiency and preciseness of the feeding process. Thus, advanced technological animal feeding systems help in the reduction of microbial-related diseases in ruminants, which improves the feed efficiency, and animal growth. These factors are projected to significantly drive the automated feeding system market during the forecast period.

The global automated feeding systems market, on the basis of offering, is segmented into hardware, software, and services segments. The hardware segment is projected to account for the highest market share during the forecast period. The increasing mechanization in dairy farming due to shortage of labor, growing preference for automated feeding systems, and the rise in the demand for dairy products are factors that are contributing to the growth of the hardware segment. The hardware equipment allows adequate chopping and mixing of feed necessary for maintaining healthy livestock. Nutrients such as proteins, vitamins, and minerals are crucial for animal health and are required in specific quantities to maximize productivity.

Based on type, the market segmentation includes rail guided feeding systems, conveyor feeding systems, and self-propelled feeding systems. The self-propelled segment is projected to witness the fastest growth from 2018 to 2023. Self-propelled feeding systems are a small and flexible solution for automatic feeding of animals. These systems do not need a tractor or a conveyor to move. The animals can be divided into groups, and each group gets the desired amount of feed and mix. The feed can be dropped on either side of the feeding table by turning the plow. The plow turns automatically in either direction. The feeding can be controlled manually or automatically by the graphics management systems. The major advantages of using a self-propelled feeding system are that it is an all-in-one machine and can perform three functions, namely, mixing, screening, and distribution of feed, subsequently.

The automated feeding systems market in the Asia Pacific is projected to witness the fastest growth between 2018 and 2023. This is attributed to the substantial growth witnessed in China, India, and Japan due to the increasing purchasing power of the livestock rearers and the demand for healthier meat products. Pork- and poultry-based food products are widely consumed in the Asia Pacific region. With rapid industrialization, the livestock producers are adopting automated feeding systems for increasing the production, to cater to the growing demand for meat. Along with this, the modernization of animal production techniques in the Asia Pacific region is also providing opportunities for the automated feeding industry, which has impacted the rising need for commercial feed among the farmers in the region. These are the major factors driving the automated feeding systems market in the Asia Pacific region.

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The key players in this market include GEA (Germany), DeLaval (Sweden), Trioliet (Netherlands), Fullwood Packo (UK), AfiMilk (Israel), Lely Holding (Netherlands), VDL Agrotech (Netherlands), Sum-it Computer (UK), Boumatic LLC (US), Pellon Group Oy (Finland), Davisway (Australia), and Dairymaster (US). These players are focusing on improving their presence through undertaking acquisitions, expansions, and developing products specific to the requirements of consumers and their preferences in these regions. These companies have a strong presence in Europe and North America. They have also set up manufacturing facilities in various regions and have strong distribution networks.

The protective cultures market is estimated to be valued at USD 101 million in 2018 and is projected to grow at a CAGR of 23.6%, to reach USD 292 million by 2023. The growth in demand for clean label products, need for sustainable nutrition, and rise in concerns for food spoilage have positively impacted the demand for high-shelf-life natural products; this has resulted in the growth of the protective cultures market.

The key players profiled have a strong presence in the global protective cultures market; they include CHR Hansen (Denmark), DowDuPont (US), Sacco S.R.L (Italy), CSK Food Enrichment B.V. (Netherlands), THT S.A. (Belgium), Dalton Biotechnologies (Italy), Biochem S.R.L (Italy), Meat Cracks Technology GmbH (Germany), Royal DSM N.V. (Netherlands), Bioprox (France), Aristomenis D. Phikas & Co SA. (Greece), and Soyuzsnab Group of Companies (Russia).

The key players adopted various growth strategies such as new product launches, expansions, and agreements & partnerships to cater to the increasing demand for protective cultures among customers and expand their businesses across regions. The companies in this market are focusing on increasing their investments in R&D activities to develop new products equipped with advanced technologies. The companies are also focusing on improving their production capacities by expanding their manufacturing facilities in different regions.

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The companies have invested in innovations and technologies to cater to the increasing demand for protective cultures for food & beverages. Companies such as CHR Hansen (Denmark) and DowDuPont (US) are majorly focusing on new product launches for increasing their product portfolio. However, Soyuzsnab Group of Companies (Russia) is mainly focused on expanding their manufacturing facilities to meet the increasing demand for their products.

Chr. Hansen is one of the major producers of cultures for the food & beverage and enzymes for the dairy industry. It is expanding its facilities in new markets to increase geographic reach and production volumes. The company has also invested in developing a new R&D center to strengthen competencies to ensure a strong product portfolio across the divisions and prepare for the next generation of natural and nature-identical colors. It has adopted the launching of new products as a key growth strategy to expand the production facilities for varied segments in the US and other locations. The company has its presence in more than 30 countries. Presently, there are 40 operating subsidiaries of Chr. Hansen including Chr. Hansen Argentina S.A.I.C (Argentina), Chr. Hansen Pty. Ltd. (Australia), and Chr. Hansen (Beijing) Trading Co. Ltd. (China). In November 2017, Chr. Hansen launched the second generation of its FreshQ line of bioprotective cultures. The new line of protective cultures offers improved solutions in terms of applicability and benefits.

DowDuPont is a science and technology-based company, providing innovative products, materials, and services. It operates through eight business segments, namely, agriculture, electronics & imaging, industrial intermediates & coatings, nutrition & biosciences, performance materials & coatings, safety & construction, packaging & specialty plastics, and transportation & advanced polymers. In January 2011, DuPont Danisco was formed after the acquisition of Danisco A/S (Denmark) by DowDuPont (US). The company now operates as a part of the conglomerate’s Nutrition & Health division. The company’s nutrition & health segment includes the specialty food ingredients business of Danisco A/S (Denmark).

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The protective food cultures segment is a part specialty products division of DowDuPont. DuPont Danisco’s protective food cultures are used in dairy products, bakery, and beverages. DuPont operates, globally, in more than 90 countries, covering North America, South America, Europe, and Asia Pacific. The company has established over 75 R&D centers and 12 examining labs, worldwide. In October 2018, The DuPont Nutrition & Health Team in South America launched the DuPont Danisco Lactobacillus Plus which combines strains of L. paracasei, L. helveticus, and L. acidophilus in the production of fermented milk. These strains provide a better balance in terms of flavor and acidity, while optimizing the production process through rapid fermentation.

 The global biopesticides market size is projected to grow at a CAGR of 14.7% from an estimated value of USD 4.3 billion in 2020 to reach USD 8.5 billion by 2025. Factors such as the increasing awareness of consumers about harmful effects of pesticide residues in crops, increase in demand for organic foods, government support to increase integrated pest management programs, phase-out of key active ingredients, and regulatory ban of pesticides that are detrimental to the public health and environment have led to a huge demand for biopesticides.

The market is driven by factors such as an increase in area under of organically grown crops, growth in concerns regarding the hazards of using pesticides, demand for residue-free high-value crops, gradual phase-out of key active ingredients, and government policies are favoring the implementation of biopesticides.

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The entire biopesticides market is consolidated, with a few players occupying a major share. The wide variety of products offered by these companies for various market trends covered, their strong brand value, their vast geographical presence in terms of manufacturing, R&D units, and distribution partners are the major reasons for this organized market. The key players in biopesticides market include BASF SE (Germany), Bayer AG (Germany), Biobest Group NV (Belgium), Certis USA L.L.C (US), Novozymes A/S (Denmark), Marrone Bio innovations (US), Syngenta AG (Switzerland), Nufarm (Australia), Som Phytopharma India Ltd (India), Valent Biosciences LLC (US), BioWorks, Inc. (US), STK Bio-ag (Israel), Andermatt Biocontrol AG (Switzerland), International Panaacea Ltd (India), Bionema (US), Vegalab S.A (US), Isagro S.p.A (Italy), FMC Corporation (US), Koppert Biological Systems (Netherlands), and UPL Ltd (India).

BASF SE is one of the top players in the chemical industry across the world. The company operates through five major business segments, namely, functional materials & solutions, chemicals, performance products, agricultural solutions, and others. Biological solutions are offered by the company under the product portfolio for crop protection & seed, turf & ornamentals, and urban & rural pest control. This biological solutions segment includes biopesticides (biofungicides & bioinsecticides), inoculants, biostimulants, and pheromones, designed to be a part of IPM programs for both greenhouse and open field growers. The crop protection segment includes foliar- and drench-applied biological solutions. In 2019, the company launched new products in the biofungicide and bioinsecticide segments, which will strengthen the market position in the crop protection sector.

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Syngenta AG is one of the key players in crop protection and seed enhancement business. It operates through crop protection, seeds, professional solutions, and flower markets. The agricultural biologicals are offered through its crop protection business segment. Under the crop protection division, the company offers its solutions for selective herbicides, non-selective herbicides, fungicides, insecticides, seed care, controls, and other crop protection products. The seeds business of Syngenta AG operates in high-value commercial sectors of field crops, including corn, oilseeds, cereals, and vegetables. The collaboration between DSM and Syngenta AG has helped develop microbial-based agricultural solutions, which is aiding the growth in biological solutions. The company has been investing in new product launches to expand its product portfolio and increase the customer base in various regions. In 2019, Syngenta AG launched its first bioinsecticide, Costar, which can be used on more than 50 crops and in 2020, Syngenta AG and Novozymes A/S (Denmark) launched biofungicide, TAEGRO in Europe and Latin America, which caters to the crop management programs against diseases and pests such as powdery mildew and Botrytis.

The global feed enzymes market size is estimated to be USD 1.3 billion in 2020 and is projected to reach USD 1.9 billion by 2025, at a CAGR of 8.1% during the forecast period. The market has a promising growth potential due to several factors, including the stringent safety regulations on livestock safety across the globe, increasing demand for meat and dairy products among consumers, and rising population with an increasing disposable income in emerging economies.

The feed enzymes market has promising growth potential due to several factors, including improving livestock health, increasing consumer awareness, and rising demand for animal products. The rapidly growing population in China and India has increased the demand for animal-based products. Several countries in North America and Europe have introduced regulations to take good care of the livestock population by the breeders.

The poultry segment is estimated to account for the largest share of during the forecast period, since enzymes are intensively consumed by poultry for better digestion, and have a high feed conversion rate and nutrient uptake, as compared to other livestock types. Poultry in the Asia Pacific region is witnessing the highest demand, as consumers in countries such as Thailand and Indonesia are including white meat instead of red meat in their diets. Additionally, factors such as poultry population growth, which has doubled in the last two decades, according to the Food and Agriculture Organization of the United Nations (FAO), support this high growth rate for the poultry segment.

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The dominance of the dry form is majorly attributed toward its structure, which makes it free-flowing, consistent, and ease to mix. Additionally, its ability to sustain temperature in fodder processing, better thermal stability, and ease of handling make this form of enzyme easy to store and logistically favorable. Furthermore, the easy availability of these products in the pulverized and pellet forms helps increase their consumption rates. The pellet from s a modification of the mash form, which includes mechanically pressing the mash into hard, dry pellets, resulting in decreased feed wastage and increased nutrient digestibility. Moreover, powdered products break into essential feed enzymes, which provide easy digestibility and high absorption rate in livestock.

The Asia Pacific region is estimated to account for the largest share of the global feed enzymes market in 2020 in terms of value. The market in the region is driven by the presence of a large livestock population (FAO 2016) and their growth rate. The increase in the number of feed mills in the region further reflects the growth in feed production, particularly in countries such as India and Japan. The region is also heterogeneous, with diversities in income levels and technological advancements, which lead to meeting the diversified demands of end consumers, to provide superior-quality feed to livestock, leading to enhanced scope for future growth.

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Many domestic and global players provide feed enzymes to improve animal health and performance. Major manufacturers have their presence in the European and Asian countries. The key companies in this market are Cargill, Incorporated (US), BASF SE (Germany), DuPont (US), Bluestar Adisseo Co., Ltd. (China), Koninklijke DSM NV (Netherlands) and Kemin Industries, Inc. Various strategies, such as expansions, mergers & acquisitions, and new product launches, were adopted by the key companies to remain competitive in the market.

The global agricultural microbials market is estimated to be valued at USD 6.0 billion in 2020 and is projected to reach USD 11.6 billion by 2025, recording a CAGR of 14.1%. The market has high growth potential in emerging markets, such as Europe, Asia Pacific, and South America, as these regions are backed by an expanding population base leading to an increased demand for agriculture crops in the region. Countries such as China and India are expected to be key revenue generators since these countries are among the leading producers of crops such as rice and wheat at a global level. Apart from this, in South America, Brazil is ranked among the leading producers of crops such as sugarcane, corn, and soybean. These countries are expected to create a lucrative opportunity for agricultural microbial manufacturers in the years to come.

By type, the bacteria segment is projected to dominate the segment in the market during the forecast period.

The bacteria segment is estimated to account for the largest market share, with USD 8.7 billion by 2025. There are around 1,408,525 strains of bacteria successfully registered. They are the largest class of microorganism strains that have been registered and are used for various industrial purposes. Bacterial strains have been most successfully isolated and used for cultivation purposes compared to all the other microorganisms, and form 43.5% of all the microorganism strains registered globally. The application of bacteria in agriculture has increased in terms of biofertilizers and biopesticides, as these sustainably provide higher and healthy yields. Their benefits in achieving a holistic plant growth in cultivation increase their usage in the market.

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By crop type, the fruits and vegetables segment is projected to be the fastest-growing segment in the market during the forecast period.

The fruits & vegetables segment is projected to account for the largest market share of USD 1.3 billion by 2025. The rapidly shifting focus on the consumption of fruits and vegetables in the population to achieve optimum nutrition is driving the market. There has also been a rise in the production quantities of fruits and vegetables across the globe. The rising per capita incomes of the population in the developed and developing countries also drive the demand for naturally produced foods.

The increasing demand for horticultural crops in the North American region is driving the growth of the market.

North America is projected to have the largest share of USD 4.0 billion in 2025. The region is experiencing high growth in organic farming practices, farm conversions from conventional to organic, and development of newer biological solutions through research. The increasing growth of high-value crops and rising awareness among farmers about the environmental benefits of microbial solutions are expected to provide more scope for agricultural microbials market expansion. Populations in this region also are becoming more concerned regarding food safety and quality; thus, the governments have to invest more so that they meet these needs of the population, which tends to increase the demand for microbial solutions in the region.

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Key Market Players

Key players in this market include BASF SE (Germany), Bayer CropScience (Germany), Sumitomo Chemicals Company Ltd. (Japan), Monsanto Company (US), Corteva (US), Syngenta AG (Switzerland), Certis USA LLC (US), and CHR. Hansen Holdings (Denmark). These major players in this market are focusing on increasing their presence through expansions & investments, mergers & acquisitions, partnerships, joint ventures, and agreements. They show a strong presence in North America, Asia Pacific, and Europe, and have manufacturing facilities, along with strong distribution networks across these regions.

 The global phytogenic feed additives market size is estimated to be USD 753.1 million in 2020 and is projected to reach USD 1,098.5 million by 2025, at a CAGR of 7.8% during the forecast period. The market has a promising growth potential due to several factors, including the increase in awareness among the livestock breeders regarding plant-based animal feed products and stringent government regulations regarding animal nutrition.

COVID-19 Impact on the Global Phytogenic feed additives Market

The market includes major Tier I and II suppliers like Cargill, Incorporated, Delacon Biotechnik GmbH, BIOMIN Holding GmbH, Bluestar Adisseo Co., Ltd. and Natural Remedies. These suppliers have their manufacturing facilities spread across various countries across Asia Pacific, Europe, North America, South America, and RoW. COVID-19 has impacted their businesses as well. Though this pandemic situation has impacted their businesses as well, there is no significant impact on the global operations and supply chain of their phytogenic feed additives. Multiple manufacturing facilities of players are still in operation.

In Jnauary 2020, Delacon Biotechnik GmbH launched a new product BioStrong Comfort in US and Canadian markets. This product contains plant derived antioxidants and is developed to lessen the impact of heat stress during high temperature and humidity
The use of phytogenics in feed has increased drastically after the ban on feed antibiotics by the European Union (EU) in 2006. Along with the ban on antibiotics, numerous health benefits of feed phytogenics, such as an increase in feed intake and improvement of the gut function of livestock, are driving the market globally. The growing organic meat demand in developing countries, such as India and China, is expected to fuel the growth rate of the phytogenic feed additives market.

The essential oils segment is estimated to dominate the global feed phytogenics market, by type, in terms of value, and is projected to grow at the highest CAGR between 2020 and 2025. The numerous benefits of essential oils, such as producing digestive enzymes, improving gut histology, and antibacterial characteristics, are driving the market for essential oils in the livestock sector.

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The poultry segment is estimated to account for the largest share of 45.4% in 2020, in terms of value. It is projected to grow at the highest rate during the forecast period since phytogenics are intensively consumed by broilers for better gut health and have a high feed conversion rate as compared to other livestock types. Poultry in the Asia Pacific region is also witnessing the highest demand, as consumers in Taiwan and Indonesia are adding white meat instead of red meat to their diets

The European region is projected to grow at the highest CAGR during the forecast period. Factors such as the prohibited use of antibiotics in feed, stringent regulations imposed by the European Commission on synthetic feed additives, and growth in the consumption of phytogenics in livestock feed, to enhance feed palatability and livestock performance, are projected to drive market growth in the coming years.

Many domestic and global players provide phytogenic feed additives to improve animal health and performance. Major manufacturers have their presence in the European and Asian countries. The key companies in the phytogenic feed additives market are Delacon Biotechnik GmbH (Austria), BIOMIN Holding GmbH (Austria), Cargill, Incorporated (US), Bluestar Adisseo Co., Ltd. (China), DuPont (US), and Natural Remedies (India). Various strategies, such as expansions, mergers & acquisitions, and new product launches, were adopted by the key companies to remain competitive in the market.

The global pet food ingredients market size is estimated to be USD 38.6 billion in 2020 and is projected to reach USD 53.2 billion by 2025, at a CAGR of 6.6% during the forecast period. The market has a promising growth potential due to several factors, including the increase in adoption of pets globally and rising demand for nutrition food for pets.

The pet food ingredients market has promising growth potential due to several factors, including the improving pet health, increasing consumer awareness, and rising demand for health supplement animal products. The rapidly increasing adoption of pets in North America has increased the demand for pet food ingredients products.

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The meat & meat products segment is estimated to account for the largest share of during the forecast period, since enzymes are intensively consumed by poultry for better digestion, and have a high feed conversion rate and nutrient uptake, as compared to other livestock types. Poultry in the Asia Pacific region is witnessing the highest demand, as consumers in countries such as Thailand and Indonesia are including white meat instead of red meat in their diets. Additionally, factors such as poultry population growth, which has doubled in the last two decades, according to the Food and Agriculture Organization of the United Nations (FAO), support this high growth rate for the poultry segment.

The dominance of the animal based pet food ingredients is majorly attributed to its efficiency in providing protein to the diet. Animal-based ingredients are further segmented into meat & meat products, fats, proteins & amino acids, and others, which include flavoring agents and antioxidants. A majority of animal-based ingredients include meat & meat by-products, which provide essential protein, fatty acids, iron, and vitamins. Meat increases the palatability of the pet food, and hence, improves digestion of pets.

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The North America region is estimated to account for the largest share in global pet food ingredients market in terms of value. The market in the region is driven by the presence of a large pet population (USDA 2016) and their growth rate. The rising demand for nutritive food for pets and improved pet care among families is expected to drive the market for pet food ingredients market in the region.

 The report "Cultured Meat Market by Source (Poultry, Beef, Seafood, Pork, and Duck), End-Use (Nuggets, Burgers, Meatballs, Sausages, Hot Dogs), and Region (North America, Europe, Asia Pacific, Middle East & Africa, South America) - Global Forecast to 2032", published by MarketsandMarkets. According to MarketsandMarkets, the cultured meat market size is estimated to be valued at USD 214 million in 2025 and is projected to reach USD 593 million by 2032, recording a CAGR of 15.7% from 2025 to 2032 in the normal scenario. The rising consumption of meat and increasing demand for nutritional meat are some of the key factors driving the growth of the industry.

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The poultry segment is projected to witness the fastest growth during the forecast.

Based on the source, the cultured meat market is segmented into poultry, beef, seafood, pork, and duck. The poultry segment is projected to witness the fastest growth during the forecast period, due to its availability when compared to other meat sources, such as beef, and also due to the large consumer preference for poultry & poultry products.

The growing popularity of poultry products in various quick-service restaurants (QSRs) has encouraged manufacturers to develop innovative alternative products to meet future demand from meat consumers. Moreover, the rising demand for chicken meat, owing to the rapidly growing urbanized population in developing countries, is expected to support the cultured meat market globally. According to the FAO, the growing demand for poultry products is driven by urbanization, population growth, and an increase in income levels in developing countries.

Browse in-depth TOC on "Cultured Meat Market"

177 - Tables
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The nuggets segment is projected to witness the fastest growth in the cultured meat market during the forecast period.

By end-use, the cultured meat market is segmented into nuggets, burgers, meatballs, sausage, hotdogs, and others. Key fast food retailers such as KFC and the supermarkets are also offering chicken nuggets, as consumers prefer spending on ready-to-eat food products instead of cooking. Thus, cultured meat companies are focusing on providing chicken meat products in the form of nuggets. Nuggets is one of the major forms, in which chicken meat products are consumed in various countries. This is attributed to the increasing adoption of on-the-go lifestyle and consumption of snacking products, particularly in the US, consumers.

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North American is estimated to dominate the cultured meat market, in terms of value, in 2021

The cultured meat market in North America is projected to witness high growth due to the rise in innovations and developments, and high spending for efficient R&D. Health concerns about the consumption of meat products, increase in investor interests in alternative proteins, and potentials to provide the required nutrition in tailor-made proteins are the major factors for the consumers to shift from conventional meat to cultured meat products. The rising demand for the alternative protein in the region supports increased investment in cultured meat companies. For instance, in 2017, Cargill invested in Memphis Meats (US) to tap the potential related to the cultured meat market.

This report includes a study on the marketing and development strategies, along with the product portfolios of the leading companies. It consists of the profiles of leading companies such as Memphis Meats (US), MosaMeat (Netherlands), SuperMeat (Israel), Just, Inc (US), Integriculture (Japan), Aleph Farms Ltd (Israel), Finless Foods Inc. (US), Avant Meats Company Limited (China), Balletic Foods (US), Future Meat Technologies Ltd (Israel), Appleton Meats (Canada), Higher Steaks (UK), Biofood Systems LTD (Israel), Fork & Goode (US), Meatable (Netherlands), Mission Barns (US), Bluenalu, Inc. (US), New Age Meats (US), Shiok Meats (Singapore), Seafuture Sustainable Biotech (Canada), Wild Type (US), Lab farm Foods (US), Cubiq Foods (Spain), Kiran Meats (US), and Cell Farm FOOD Tech/Granjua Celular S.A (Argentina).

The pectin market size is estimated to account for a value of USD 1.0 billion in 2019 and is projected to grow at a CAGR of 6.5% from 2019, to reach a value of USD 1.5 billion by 2025. The increasing consumption of convenience food, rise in health consciousness, and multifunctionality of pectin (leading to their wide applications) drive the growth of the pectin industry.

The demand for pectin is high in developed markets such as the US and Europe. Developing countries, namely, China and India, are projected to experience a strong upsurge in demand for pectin in the coming years. This demand is expected to be driven by an increase in the production of processed and convenience foods. Emerging economies such as India and China in the Asia Pacific region are exhibiting high growth. The demand for the usage of pectin is expected to grow continually in developed countries such as Japan; additionally, exponential growth is projected in new and emerging markets such as China, India, and other Asia Pacific countries.

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Asia provides a cost advantage to the market, in terms of production and processing due to low prices of raw materials and cheap labor. The rise in living standards and changes in lifestyles in developing countries contribute to the development of the convenience food market; these factors consequently impact the hydrocolloids market. The demand for pectin is, therefore, estimated to witness growth potential in the newer markets of China, India, Japan, Brazil, and the Middle East, among others.

Companies are investing heavily in R&D to adjust the formulation of existing products and cater to customer requirements. Companies are innovating new products to benefit their customers. The rise in health concerns & the resultant consumer demand for healthy products and the need for custom-made pectin blends drive companies to invest more in research & development. Top players such as Cargill, Incorporated (US) and DowDupont (US) are continuously involved in research & development activities to meet the increasing demand for pectin. In February 2018, DuPont launched Grindsted Pectin Prime 541, a pectin product used for reduced sugar fruit spreads. This launch helped the company target the South Asian market. In October 2018, CP Kelco introduced GENU Explorer Pectin ND-200 for dairy dessert application.

The increasing demand for pectin in Europe and Asia Pacific is driving the growth of the pectin market.

The European and Asia Pacific countries are witnessing increasing demand for pectin mainly in the food & beverages industries. Europe accounted for the largest share of the global pectin market due to the high demand for convenience foods & functional dairy products and increasing consumption of jam & jellies and baked goods.

Asia Pacific is likely to be the fastest-growing region in the global pectin industry. The growth in the market is driven by the growing demand for convenience foods, functional dairy products, and baked goods, coupled with the changing consumer lifestyle in the region.

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In the pharmaceutical industry, pectin is also used to reduce blood cholesterol levels and gastrointestinal disorders. The production of pharmaceutical products is growing because of the growing population and the increasing number of diseases. Emerging countries like China, Brazil, and India are markets that are growing rapidly in this area, are projected to increase the demand for pectins in the global market.

The major players such as DowDupont (US), Cargill, Incorporated (US), Ingredion Incorporated (US), CP Kelco (US), and Koninklijke DSM N.V. (Netherlands) in the pectin market are focusing on new product launches, merger & acquisitions, expansions & investments, agreements, collaborations, and partnerships to expand their global footprint.

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