Research Reports And Consulting

According to the new market research report “Agrigenomics Market by Application (Crops and Livestock), Sequencer Type (Sanger Sequencing, Illumina HiSeq Family, PacBio Sequencer, SOLiD Sequencer), Objectives, and Region (North America, Europe, APAC, South America, Row) – Forecast year 2026“, published by MarketsandMarkets™, the global Agrigenomics Market is projected to grow from USD 3.3 billion in 2021 to USD 5.3 billion by 2026, at a CAGR of 9.7 % from 2021 to 2026. The growth of this market is projected to be driven by the increasing burden on current food production systems amidst the rapidly expanding global population, rise in the number of genetic diseases affecting plants animals, and technological advancements in the field of applied genetics. The global marketplace has witnessed a significant increase in crop genomic resources and advancements in genome analysis facilitating basic and translational agricultural research. This trend is expected to continue strongly throughout the forecast period.


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Crops, by Application, is estimated to hold the largest market share during the forecast period


The application of agrigenomics in crops is projected to account for the largest share in the agrigenomics market. With the rapidly growing global population, changing climate, and environmental pressure, there is an urgent need to accelerate breeding novel crops with higher production, drought or heat tolerance, and less pesticide usage. Advances in genomics offer the potential to speed up the process of developing crops with promising agronomic traits. Agricultural genomics is a rich field that has been contributing to advances in crop development for decadesGenome-editing tools in crops are set to revolutionize our understanding of the subtle desired genes which are responsible for improvised agricultural traits. The development of genetically improved crops is expected to continually contribute to food production and nutritional security, thereby meeting the rapidly expanding global food demand.


Marker-assisted Selection, by objective, is estimated to hold the largest share in the agrigenomics market during the forecast period


The Genome analytic tools such as marker-assisted selection are estimated to act as a major solution for breeding projects for crops and livestock. Marker-assisted selection is expected to dominate with an estimated share of ~22% by the end of 2021. Marker-assisted selection or marker-aided selection (MAS) is an indirect selection process where a trait of interest is selected based on a marker (morphological, biochemical, or DNA/RNA variation) linked to a trait of interest (e.g., productivity, disease resistance, abiotic stress tolerance, and quality), rather than on the trait itself. This process has been extensively researched and proposed for plant and animal breeding. It uses conventional breeding approaches and does not involve transgenic approaches. Marker-assisted breeding uses DNA markers associated with desirable traits to select a plant or animal for inclusion in a breeding program early in its development. This approach dramatically reduces the time required to identify varieties or breeds which express the desired trait in a breeding program.


Illumina HiSeq Family, by sequencer type, is estimated to account for the largest market share during the forecast period


Sequencing tests based on Illumina HiSeq accounted for the largest share in the agrigenomics market in 2020. It is a very powerful sequencing system with the flexibility to perform multiple applications. Illumina HiSeq System is a powerful and proficient ultra-high-throughput sequencing system that supports a comprehensive range of applications and study sizes. Illumina sequencers are the most widely used, efficient, and expensive, which work based on polymerase-based sequence-by-synthesis. The system provides several advantages over the existing hybridization-based expression data of microarrays with regard to resolving potential modes of action during sequencing. Hi Seq has a read length of 100 x 100 base pairs of paired ends of a DNA molecule. It consumes a time run of 3-10 days but provides an accuracy of 99.9%.


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North America is estimated to hold the largest market share during the forecast period


North America dominated the agrigenomics market due to the strong RD, technology innovation, and increased mergers and acquisitions in agrigenomics in the region. North America is the largest market for agrigenomics services and solutions globally; this is attributed to the numerous key technology providers, streamlined policy and regulatory framework, and effective research processes. The number of in-house testing laboratories in North America has also doubled since the 1990s, with the aim to develop more sustainable agricultural products (both crop- and livestock-related). The role of contract research organizations has also increased in North America, leading to the prospects of commercialization of agrigenomics testing services.


Key Players:


This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the agrigenomics market. It consists of the profiles of leading companies such Eurofins Scientific (Luxembourg), Agilent Technologies, Inc. (US), Thermo Fisher Scientific Inc. (US), LGC Limited (UK), Illumina, Inc. (US), and Zoetis Inc. (US).

According to MarketsandMarkets, the global food flavors market size is estimated to be valued at USD 16.4 billion in 2020 and is projected to reach USD 20.7 billion by 2025, recording a CAGR of 4.8% in terms of value. Emerging markets in upcoming economies such as the Asia Pacific and South American countries are going to be potential markets for the food flavor manufacturers. The increase in per capita income and change in the trends of food consumption are poised to increase the share of the market. These factors are projected to drive the growth of the food flavors market during the forecast period.

Food flavors are food additives that are used to enhance taste, aroma, and the overall experience of the consumer. Food flavors have numerous applications in the food & beverage industry. They are used in a wide range of products such as beverages, frozen food, and dairy products. The industry has witnessed consistent growth in the past few years.

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In North America, the US is among the largest producer of carbonated beverages, snacks, and bakery products. Asia Pacific is projected to dominate the global food flavors market, which is largely driven by the rising demand for both natural and synthetic flavors, especially from China and India. The food flavors industry functions with legislators and regulators to deliver qualitative products to its end users. In North America and Europe, obesity is one of the major issues among individuals. To cater to the varied requirements of potential consumers, non-alcoholic beverage manufacturers have launched diet drinks to curb the calorie count in beverages, thereby increasing the demand for dietary drinks and further augmenting the growth of the beverages segment in the food flavors market.

Market Dynamics

Drivers: Consumer interest in organic products

The United States Department of Agriculture (USDA) has defined organic food products or ingredients: “Organic is a labeling term that indicates that the food or other agricultural product has been produced through approved methods. These methods integrate cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity. Synthetic fertilizers, sewage sludge, irradiation, and genetic engineering may not be used.”

According to the USDA, the US organic food industry was valued at ~USD 47 billion in 2018 and is projected to grow at a high rate until 2030. With the rising awareness of adulteration and health hazards due to synthetic food ingredients, consumers have shown a preference to pay more for certified organic food products.

Natural flavors that are compliant with the USDA National Organic Program can be certified as organic flavors. USDA Organic Certification helps organic product producers quote a relevant premium price, along with access to the fast-growing local, regional, and international markets. The USDA monitors and conducts audits for food products certified as organic to ensure that the farms or facilities of the certified products comply with the USDA’s organic standards.

Restraints: Lower stability
Natural flavors are highly unstable and volatile as compared to the nature-identical or synthetic flavors. Conventionally, natural flavors, being perishable in nature, are unstable during processing, handling, and storage when compared to synthetic flavors; they are unstable to variations in pH, temperature, and light. Natural flavors are volatile to heat, and at higher temperatures, there is a possibility that the flavor will be lost. The dosages of natural flavorings used in frozen and baked products are higher to compensate for its loss at low and high temperatures. This serves as a restraint for the natural flavors market.

Due to their volatile nature, chances of flavor loss during food processing increase. Moreover, natural flavors are expensive due to the limited availability of raw material and high processing costs. Small-scale food manufacturers find this as a non-economical option due to higher raw material costs and losses of flavors. This factor eventually reduces the profit margins for the food processing companies, thereby restraining the market growth.

Opportunities: Innovative Raw Material Sources
The consumption of natural foods is becoming a trend, and the food industry strives to introduce new sources of flavors. Castoreum extract, a natural flavoring that is obtained from the anal glands of a beaver, is used as a natural flavor in beverage, confectionery, dairy, and desserts. Knowledge regarding the biogenesis of plant volatiles, their enzymes, and genes, will pave the way for the production of innovative food flavors.

Microorganisms have a higher capacity for production for natural pigments and extracts. Marine sources are used on a commercial level for flavor extraction; seaweed is one of the most innovative sources that are used by well-established flavor houses. Varieties of superfruits from rainforests are in demand for the use of natural flavors. Such innovations present opportunities for market growth.

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Challenges: Compliance with Quality and Regulatory Standards

The food flavors industry faces a legal obligation to abide by the norms and standards of various regulatory standards. These regulatory standards vary by country; however, they have a common goal of ensuring the safety of consumers. The regulations set by different countries also emphasize the usage of flavors and proper labeling of food products. These stringent regulations can delay or prevent the launch of new products, increase the prices of any new product introduced in the market, and may lead to product recalls. Therefore, the implementation of new regulations and modifications in the existing regulations negatively affect the growth of the market.

The global biopesticides market size is projected to grow at a CAGR of 14.7% from an estimated value of USD 4.3 billion in 2020 to reach USD 8.5 billion by 2025. Factors such as the increasing awareness of consumers about harmful effects of pesticide residues in crops, increase in demand for organic foods, government support to increase integrated pest management programs, phase-out of key active ingredients, and regulatory ban of pesticides that are detrimental to the public health and environment have led to a huge demand for biopesticides.

The market is driven by factors such as an increase in area under of organically grown crops, growth in concerns regarding the hazards of using pesticides, demand for residue-free high-value crops, gradual phase-out of key active ingredients, and government policies are favoring the implementation of biopesticides.

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The entire biopesticides market is consolidated, with a few players occupying a major share. The wide variety of products offered by these companies for various market trends covered, their strong brand value, their vast geographical presence in terms of manufacturing, R&D units, and distribution partners are the major reasons for this organized market. The key players in biopesticides market include BASF SE (Germany), Bayer AG (Germany), Biobest Group NV (Belgium), Certis USA L.L.C (US), Novozymes A/S (Denmark), Marrone Bio innovations (US), Syngenta AG (Switzerland), Nufarm (Australia), Som Phytopharma India Ltd (India), Valent Biosciences LLC (US), BioWorks, Inc. (US), STK Bio-ag (Israel), Andermatt Biocontrol AG (Switzerland), International Panaacea Ltd (India), Bionema (US), Vegalab S.A (US), Isagro S.p.A (Italy), FMC Corporation (US), Koppert Biological Systems (Netherlands), and UPL Ltd (India).

BASF SE is one of the top players in the chemical industry across the world. The company operates through five major business segments, namely, functional materials & solutions, chemicals, performance products, agricultural solutions, and others. Biological solutions are offered by the company under the product portfolio for crop protection & seed, turf & ornamentals, and urban & rural pest control. This biological solutions segment includes biopesticides (biofungicides & bioinsecticides), inoculants, biostimulants, and pheromones, designed to be a part of IPM programs for both greenhouse and open field growers. The crop protection segment includes foliar- and drench-applied biological solutions. In 2019, the company launched new products in the biofungicide and bioinsecticide segments, which will strengthen the market position in the crop protection sector.

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Syngenta AG is one of the key players in crop protection and seed enhancement business. It operates through crop protection, seeds, professional solutions, and flower markets. The agricultural biologicals are offered through its crop protection business segment. Under the crop protection division, the company offers its solutions for selective herbicides, non-selective herbicides, fungicides, insecticides, seed care, controls, and other crop protection products. The seeds business of Syngenta AG operates in high-value commercial sectors of field crops, including corn, oilseeds, cereals, and vegetables. The collaboration between DSM and Syngenta AG has helped develop microbial-based agricultural solutions, which is aiding the growth in biological solutions. The company has been investing in new product launches to expand its product portfolio and increase the customer base in various regions. In 2019, Syngenta AG launched its first bioinsecticide, Costar, which can be used on more than 50 crops and in 2020, Syngenta AG and Novozymes A/S (Denmark) launched biofungicide, TAEGRO in Europe and Latin America, which caters to the crop management programs against diseases and pests such as powdery mildew and Botrytis.

 The report "Farm Equipment Rental Market by Equipment Type (Tractors, Harvesters, Sprayers, Balers & Other Equipment Types), Power Output (250HP), Drive (Two-wheel Drive and Four-wheel Drive), Region – Global Forecast to 2025", published by MarketsandMarkets™, The global farm equipment rental market is estimated to be valued at USD 46.8 billion in 2020 and is projected to reach a value of USD 66.4 billion by 2025, growing at a CAGR of 7.3% during the forecast period. Factors such as the increase in demand for food security by the growing population, shortage of skilled labor, and increase in mechanization in developing countries are projected to drive the growth of the farm equipment rental market.

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The two-wheel-drive segment is projected to be the largest segment in the Asia Pacific farm equipment rental market during the forecast period.
The two-wheel-drive tractors are primarily used for farming in dry soil conditions, and also for transporting the field produce. Two-wheel-drive tractors are efficient and easy to use without much energy consumption. They facilitate farmers with smaller turning cycles, to access corners or smaller areas, and easy usability. These are also cheaper than the robust 4WD tractors, which makes them perfect for the use of smallholding or family farmers. As they are used in smaller areas of land, their demand is higher in the developing regions such as Asia, Africa, and the Middle East, where majority cultivation practices are undertaken by small farmers.

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The tractors segment is estimated to account for the largest market share, in terms of value, in 2020.

Tractors are used in various farming activities such as plowing & cultivating, sowing & planting, threshing, and others. The demand for tractors for a rental basis by farmers is expected to boost further mechanization during the forecast period. As the population in the Asia Pacific region continues to increase at a rapid pace, countries such as India, Thailand, and Vietnam would observe a significant growth in the demand for food grains, which, in turn, will drive the farm equipment rental market in the region. The regional government authorities are making efforts to increase farm mechanization by providing additional support to the farmers.

The >250 HP segment, on the basis of power output, is projected to grow at the highest CAGR, in terms of value, in 2019.

Tractors beyond the 250 HP power range accounted for the least market share, by power output, globally. North America and Europe are the largest markets for > 250 HP farm tractors, where some global giants such as John Deere, CNH Industrial, CLAAS, and AGCO are the key suppliers. These are high-power machinery and are used for the cultivation of land extending up to thousands of hectares. Their demand only exists in the US and European regions; wherein there are large commercial farmers. They support farm processes such as harvesting and plowing.

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Asia Pacific is projected to grow at the highest CAGR during the forecast period.

The market for farm equipment rental in the Asia Pacific region is projected to grow at the highest CAGR from 2020 to 2025. The predominance of small-scale manufacturers and increasing focus on rice cultivation are also widely seen across various countries in the Asia Pacific region. Farmers in the Asia Pacific region are increasingly producing rice and crops such as palm and cotton. Further, a shift from the adoption of labor-intensive farming techniques to advanced technological equipment in the agricultural sector across the Asia Pacific countries has led to increasing demand for tractors and various farming equipment such as harvesters and spraying and threshing equipment for renting purposes.

This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the farm equipment rental market. It includes the profiles of leading companies, such as John Deere (US), CNH Industrial (UK), Kubota Corporation (Japan), AGCO Corporation (US), Mahindra & Mahindra (India), JCB (UK), and Escorts Ltd (India), Tractors and farm equipment’s ltd. (India), Pape Group, Inc. (US), Premier Equipment Rentals (US), Flaman Group of Companies (Canada), Pacific Ag Rentals (US), Pacific Tractors & Implements Ltd (US), Kwipped Inc. (US), Cedar street sales & rentals (US), Farmease (US), EM3 Agri Services (India), German Bliss Equipment Inc. (US), and Friesen Sales & Rentals (Canada).

The global personalized nutrition market size is projected to grow from USD 8.2 billion in 2020 to USD 16.4 billion by 2025, recording a compound annual growth rate (CAGR) of 15.0% during the forecast period. The increasing trend of personalization for health-related solutions and the shifting consumer preferences due to the rising health awareness across regions are some of the major factors that are projected to drive the growth of the personalized nutrition market. In addition, the increasing trend of adopting digital and preventive healthcare solutions are a few other key factors that are projected to drive the market growth.

The active measurement segment is estimated to account for the largest share in 2019 in the market.

Active measurement tools include apps, testing kits, and programs. These usually give a more accurate and customizable nutrient profile based on an individual’s requirements. Therefore, the active measurement segment is projected to record the fastest growth in the market due to the increasing adaptability and acceptance in the market.

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The standard supplements segment is projected to account for the largest share during the forecast period.

By application, the standard supplements segment is projected to account for a larger market share, followed by the disease-based segment. The changing preferences and rising awareness about the overall health of individuals have led to an increase in the number of people opting for standard supplements. People are increasingly becoming aware of deficiencies and nutrient requirements, which is a key factor that is projected to drive the demand for standard supplements.

North America is projected to account for the largest share in the personalized nutrition market during the forecast period.

The North American market accounted for the largest share in 2019. The growth of the market in this region is majorly driven by the rising awareness among consumers about their health. Key players offering personalized nutrition are present in this region, which is also projected to contribute to the growth of the market. The region is witnessing an increase in the number of obesity rates. Besides, hectic and busier lifestyles have encouraged consumers to opt for specialized dietary supplements that are tailored to their specific requirements. Furthermore, the rise in income of consumers in the region will also contribute to their increased buying power, which, in turn, will encourage them to opt for personalized diets as per their preferences.

Some of the major players present in the personalized nutrition market include BASF SE (Germany), DSM (Netherlands), Persona (US), Amway (US), Herbalife Nutrition (US), Atlas Biomed Group Limited (UK), Zipongo (US), Wellness Coaches (US), Care/of (US), Habit Food Personalized (US), and Nutrigenomix (Canada). Joint agreements, investments, collaborations, and new product launches are some of the dominant strategies that are adopted by major players to strengthen their presence in the personalized nutrition market. These strategies have helped companies to expand their product offerings for personalized nutrition, and are projected to drive the market growth.

BASF (Germany) operates through six segments, namely, chemicals, materials, industrial solutions, surface technologies, nutrition and care, and agricultural solutions, serving various industries across the world, such as automotive, agriculture, pharmaceuticals, textiles, electronics, personal care and hygiene, nutrition, and energy and resources. Its nutrition and care segment includes care chemicals, nutrition, and health business units. The company offers dietary supplement ingredients as a part of personalized nutrition and a range of products for human nutrition under its nutrition and care business segment. BASF entered in an agreement with Xerion Limited (Australia) to encourage advancements in personalized nutrition in Asia Pacific. This agreement is regarding PUFAcoat fatty acids profiling kits. The company also undertook an alliance with By-Health (China), which is a nutritional supplement company that promotes the concept of personalized nutrition in China. It operates in more than 90 countries with nearly 355 production sites and six Verbund sites across regions, such as Europe, the Americas, Asia, Australia, and Africa.

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DSM is based in the Netherlands and is involved in the manufacturing of nutritional products, pharmaceutical ingredients, and industrial chemicals. Its business areas are segmented into nutrition, materials, and innovation center. They are actively providing solutions in the fields of nutrition and health. The company offers personalized nutrition products under its DSM human nutrition and health segment. It offers vitamins, carotenoids, digestive enzymes, nutraceuticals, probiotics and prebiotics, and customized solutions, including personalized nutrition solutions. It serves various industries, such as the dietary supplements, infant nutrition, food & beverages, pharmaceuticals, and personal care industries. The company has undertaken inorganic growth strategies in the industry. It operates globally and has its presence in over 50 countries, including the UK, the Netherlands, Germany, US, Luxembourg, Belgium, France, and Switzerland among others.

According to MarketsandMarkets, the bread improvers market is estimated to be valued at USD 3.3 billion in 2019 and is projected to reach USD 4.7 billion by 2025, recording a CAGR of 5.7% in terms of value. In terms of volume, the market is estimated to be valued at 536.1 KT in 2019 and is projected to grow at a CAGR of 4.4% during the forecast period to reach 695.1 KT. Due to the busy lifestyles of people, there is an increased consumption of convenience food products globally, which is expected to boost the consumption of bread and bread products, thereby fueling the market for bread improvers.


Bread is a staple food in many of the European countries; it is also a common food in a majority of the countries in North America and Asia Pacific. Therefore, there is a huge demand for bread and bread products globally. In addition, owing to the increasing demand for pizzas, doughnuts, and pies, manufacturers are coming up with innovative products, which is estimated to drive the market for bread improvers for better texture and appearance.

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By ingredient, the emulsifiers segment is projected to account for the largest share in the market during the forecast period

The emulsifiers segment, by ingredient, is projected to dominate the market during the forecast period. Emulsifiers are used in the manufacturing of bakery products to reduce the fat content in baked goods. Some of the emulsifiers used in the production of bread improvers are DATEM, diglycerides, lecithin, and monoglycerides. Emulsifiers are easily available at lower costs. Also, emulsifiers, such as lecithin, are being used for the manufacturing of clean-label products, which substantiates the increased dominance of the emulsifiers segment.

By application, the bread segment accounted for the largest market size in the bread improvers market during the forecast period

The demand for bread improvers is increasing significantly due to the rising demand for different forms of bread. Bread is a prominent food globally, and in many regions, its market has matured. Manufacturers are coming up with fortified and flavored breads for these matured markets. In addition, emerging regions such as Asia Pacific are witnessing a rise in demand for on-the-go breakfast products, which is also driving the market of bread. This is ultimately contributing to the growth of the market.

As a result of the increasing health awareness, there is a rise in demand for organic bread products, mainly in the European and North American regions. Also, stringent government regulations on the use of chemical additives in the bread products are fueling the market for organic or whole wheat breads. Furthermore, the ban on the use of certain chemicals, such as industrial fatty acids and bromide, in bread applications, is increasing the usage of organic bread improvers in the market. Enzymes, on the other hand, are not detected in during quality tests. Therefore, the product manufactured using enzymes is considered a ‘clean-label’ product. Thus, manufacturers of bread improvers are looking at enzymes as a growth perspective.

In terms of ingredient, emulsifiers have shown significant growth in the market due to its clean-label property. Various ingredient manufacturers are moving their businesses toward the manufacturing of various enzymes useful in bread and bread products. Enzymes act as a catalyst in the process, and, therefore, the production time for bread is reduced, which increases the efficiency of the process. Enzymes are cost-effective and carry out process optimization and expedite the production process. Along with this, they also act as fermentation enhancers and anti-staling agents. Lipase, protease, amylases, cellulose, and xylanase are some of the enzymes used in the baking industry for producing bread products.

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Asia Pacific is projected to witness the fastest growth in the global bread improvers market during the forecast period, owing to rapid urbanization and the increasing demand for convenience food products. There is a growing demand for bread and rolls in this region due to the westernization of food habits, which is likely to surpass the market in developed regions, such as Europe and North America. There is increasing consumption of on-the-go and ready-to-eat breakfast meals as a result of urbanization, hectic lifestyles, and high disposable income. This trend is expected to fuel the growth of bread improvers in the region, as the increasing amount of bread and bread products are expected to be consumed. This region also offers scope for product innovation in the bakery industry, as consumers have varied tastes and preferences and look for a variety in rolls and breads. This has offered manufacturers the scope of innovation to expand their product portfolios. Such market potential is anticipated to impact the bread improvers market during the forecast period positively.

The post-harvest treatment market size is projected to grow from USD 1.5 billion in 2019 to USD 2.3 billion by 2026, recording a compound annual growth rate (CAGR) of 6.5%, in terms of value, during the forecast period.In the agricultural industry, post-harvest handling is a critical stage of the overall crop production process. The harvested products are metabolically active and undergoing various ripening and senescence processes, which need to be controlled for prolonged post-harvest quality of the produce. The increasing demand for exotic fruits and vegetables and the rise in the trade of such produce are projected to drive the market growth for post-harvest treatment.

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Key post-harvest treatment market players include Decco (US), JBT (US), Pace International LLC (US), Xeda International (France), Agrofresh (US), Syngenta (Switzerland), FMC Corporation (US), Nufarm (Australia), Bayer (Germany), Citrosol (Spain), Fomesa Fruitech (Spain), Futureco Bioscience (Spain), Corteva Agriscience (US), BASF (Germany), Sensitech Inc (US), Post-Harvest Solutions (New Zealand), Janssen PMP (Belgium), Colin Campbell Pty Ltd (Australia), Valent Biosciences (USA), and RPM International (US).

Product launches, expansions & investments, mergers & acquisitions, agreements, joint ventures, and partnerships were the dominant strategies adopted by major players. These strategies have helped them to increase their presence in different regions.

John Bean Technologies Corporation (JBT) is one of the leaders in providing technology solutions to the food processing and air transportation industries. The company majorly operates through three segments, which include JBT FoodTech, JBT AeroTech, and Automated Systems. JBT offers its post-harvest treatment products under the JBT FoodTech segment. JBT launched Sta-Fresh 2850, which is a certified coating for organic fruits. It provides supershine, blush, and moisture control features. The development is aligned with the growing demand for organic fruits and vegetables, which creates has led to an increasing need for the treatment of fruit and vegetable produce with organic products.

Another major player, AgroFresh (US) is a global leader in advanced technologies for food preservation and waste reduction. The company offers technologies such as pre-harvest, post-harvest, equipment, and monitoring & analytics for crop protection. It also provides floriculture products for ornamentals/fresh flowers. For crop protection, it offers fungicides, waxes & coatings, and ethylene blockers. AgroFresh is a globally recognized company for quality management. The company is increasingly inclined to make investments in R&D activities. It has nine R&D and technical service & development centers across the globe. In 2018, AgroFresh’s post-harvest technology, SmartFresh InBox, was registered in the US, thereby enhancing the company’s business in the country. In addition, the company has announced its collaboration with Del Monte Fresh Produce N.A Inc., which is a producer, marketer, and distributor of fresh-cut fruits & vegetables, to promote its RipeLock quality systems for consumers across North America.

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The Asia Pacific region is projected to grow at the highest CAGR during the forecast period.

The Asia Pacific region is projected to grow at the highest CAGR in the post-harvest treatment market during the forecast period due to the increasing demand for exotic fruits and vegetables from the developed regions. Countries such as India and China are the major producers of fresh fruits and vegetables, which is exported across the globe. This presents profitable opportunities for manufacturers in the post-harvest treatment market in the region.

The global commercial greenhouse market size is estimated to be valued at USD 29.6 billion in 2020 and projected to reach USD 50.6 billion by 2025, recording a CAGR of 11.3% during the forecast period. The growth of the market can be attributed to the rising demand for food due to the growing population, and climate change, which affects the yield of crops. Also, growing knowledge about commercial greenhouse technology for higher yield will provide various growth opportunities for commercial greenhouse market in coming years.

Key players in this market include Richel Greenhouse (Eygalieres, FR), Argus Control Systems(British Colombia, Canada), Heliospectra AB (Gothenburg, SE), Rough Brothers Inc. (Vine Steet, Cincinnati, US), Logiqs BV (Maasdijk, NL), Lumigrow, Inc. (Emeryville, CA), Certhon (Poeldijk, Zuid Holland, NL), Hort Americas (Bedford, US), Agra Tech, Inc. (Pittsburg, US), and Nexus corporation (Northglenn, Colorado, US).

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Richel Group is engaged in the production, design, and marketing of greenhouses. The company provides two types of greenhouses: venlo greenhouses and plastic greenhouses. Under venlo greenhouses, Richel Group provides venlo greenhouses and photovoltaic greenhouses. Under plastic greenhouses, the company provides multi-span greenhouses, multi-tunnel and tunnel, and bi-tunnel greenhouses. Richel Group also provides numerous greenhouse equipment. The company provides greenhouses and greenhouse equipment for horticulturists, nurseries, vegetable growers for ground and suspended crops, young plant growers, seed growers, and greenhouse cultivation for medical cannabis. The company owns two production sites in France and operates in eighty countries. In 2019, Richel Group and GreenFood completed the greenhouse for the cultivation of strawberries in Armenia. The production area is about 9 hectares, which helped GreenFood become the biggest greenhouse strawberry producer in the CIS countries.

Certhon is one of the greenhouse solution providers based in the Netherlands. It is a joint venture of Wilk van der Sande (technical installations) and Bosch Inveka (greenhouse construction). The company provides greenhouses and technical installations to its customers. It also provides partial projects, which include greenhouses or renovation of heating systems. The business units of the company, such as production, marketing, processing, and R&D facilities, are spread globally.

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The projects of the company are executed globally in the Americas, Europe, the Middle East, and Africa. In May 2020, Certhon and DENSO Corporation established DENSO AgriTech Solutions, Inc. (Tokyo), a sales company that focuses on providing innovative horticulture solutions. This joint venture will offer customers with DENSO’s agricultural products and Certhon’s horticulture products and services. 

According to MarketsandMarkets, the "Cold Chain Market by Application (Fruits & Vegetables, Dairy & Frozen Desserts, Fish, Meat & Seafood, Bakery & Confectionery), Temperature Type (Frozen, Chilled), Type (Refrigerated Transport, Refrigerated Warehousing), Region - Global Forecast to 2025", size is estimated to be valued at USD 233.8 billion in 2020 and projected to reach USD 340.3 billion by 2025, recording a CAGR of 7.8%, in terms of value. The rise in consumer awareness to mitigate food wastage and the increasing consumer demand for convenience food & beverages with increased shelf-life has been boosting the cold chain market, globally. Governments of numerous countries have been bolstering the infrastructure investment of the cold chain, which has been augmenting the cold chain market growth.

COVID-19 Impact on the Cold Chain Market

The pandemic has created a positive impact on the cold chain industry, resulting in fueling the demand for cold chain warehousing. The increasing adoption rate of packaged food & beverage products is a promising take for the growth of the cold chain in the food industry. The COVID-19 impacted the supply chain of every industry due to restricted trade during the pandemic, resulting in food manufacturers emphasizing not only on food products, but also on their storage to increase their shelf-life, which is expected to propel the market for the cold chain. The outbreak of COVID-19 has created a shift toward an organized retail market for preventing any further virus outbreaks. Consumers have stockpiled processed food products with a long shelf life to perishable foods, and restricted trade movements between countries have resulted in surpassing cold chain storage capacities in certain countries. These developments underscore the need for the food value chain to move from open-air markets to a cold-chain model that preserves perishable items for a longer duration. These factors are expected to propel the demand for cold chains during the forecast period.

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The bakery & confectionery application segment is projected to witness significant growth during the forecast period.

Based on the application, the cold chain market is dominated by dairy & frozen desserts. However, the bakery & confectionery segment is among the fastest-growing segment during the forecast period. Temperature monitoring is a key aspect of quality control and food safety for various bakery and confectionery products. Refrigerated warehousing is used for bakery & confectionery products, which include bread, cakes & pastries, pizza crusts, waffles, biscuits, cookies, pastry shells, bagels, pretzels, and donuts.

The increasing demand for convenience foods has led to a growing demand for frozen bakery & confectionery products. The temperature range of frozen bakery & confectionery products plays an important role in maintaining product quality. Asia Pacific and North America are the two regions expected to drive the market for bakery & confectionery products.

The frozen temperature type segment is projected to account for a major share in the cold chain market during the forecast period

By temperature type, the cold chain market is dominated by the frozen segment. The products that move through the cold chain are either chilled or frozen. Chilling involves reducing the temperature to below ambient temperatures but above –1°C. Chilled products include fresh meat & poultry, dairy products, and fruits & vegetables.

Frozen products include ice cream and meat & seafood. A typical temperature range for frozen food products is –18° to –25°C. With the development of technology, there are wide options available such as chillers, blast freezers, individual quick freezing (IQF), and freeze dryers to maintain cold conditions and better food handling, processing, storage, and transportation.

What are some of the key technologies which are driving growth in the market?

Real-time data: Maintaining the quality of food is a major concern for manufacturers as well as service providers. Retailers and suppliers can now ensure the quality of food in transit by maintaining an optimum temperature setting. Sensors using IoT devices and cloud-based software applications can help to remotely monitor and track refrigerated cargo containers. These sensors respond to temperature fluctuations that may impact perishable goods or medicines.

Cloud platforms: Cloud platforms provide real-time data and collectively analyze and share the data where and when required. Organizations can use this data to unlock the business value across the cold chain. This helps in reducing waste, maintaining brand equity, and gaining larger returns on investment (ROIs).

Solar energy: Solar energy is another promising solution to meet the storage and transportation needs of food products. There are solar direct-drive refrigerators that are based on solar energy. These solutions help store, monitor, and transport temperature-sensitive products at appropriate temperatures, even in hot climates, with major electricity fluctuations.

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Asia Pacific to account for the fastest-growing and largest market at a CAGR of 13.1% during the forecast period

The cold chain market in this region is estimated to witness robust growth propelled by the economic developments of countries such as China, India, Japan, and Australia. The shift of industrialization and investments in Asia Pacific has grown substantially over the past decade, especially in China and India, contributing to rapid economic growth. Countries such as India, Japan, China, and South Korea have a strong demand for dairy and meat products, which has led to the strong demand for preserving the quality and nutritive el

The mushroom cultivation market is estimated at USD 16.7 billion in 2020 and is projected to reach USD 20.4 billion by 2025, at a CAGR of 4.0% during the forecast period. Multiple health benefits associated with mushroom is one of the key factors expected to boost demand for mushroom cultivation in the years to come. The rise in the number of consumers adopting flexitarian and vegetarian diets both in developed and developing countries has further increased the demand for mushroom as a meat alternative.In developing countries, mushroom cultivation is gaining widespread interest among growers since it requires less labor, is low-cost, and provide income throughout the year. The availability of abundant agricultural waste in developing countries such as India and Brazil is expected to create a lucrative opportunity for mushroom cultivation in these countries since agricultural wastes act as a substrate for mushroom cultivation.

Based on the type, button mushroom accounts for the largest share in the mushroom cultivation market. Button mushroom is the most popularly grown and consumed mushroom type at a global level. Button mushroom is widely preferred among consumers in the US. In 2016, the country produced 943 million pounds of mushroom, most popular being button mushrooms. Growing health concerns have urged consumers to opt for nutrition-rich food products. Multiple health benefits associated with mushrooms coupled with increased demand for meat alternatives is expected to boost demand for mushrooms and thus increase the demand for mushroom cultivation in the coming years.

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Asia Pacific was the largest market for mushroom cultivation in 2019, followed by Europe. The region is backed by China, which is among the largest producer and consumer of mushroom at a global level, making it a key destination for mushroom cultivation companies in the region. Apart from this, countries such as India, Japan, and Iran are expected to be key revenue generators. Iran ranks 6th at a global level interns of mushroom cultivation at a global level with a production volume of 150,000 tons in 2018-2019. Lucrative opportunity lie ahead in India owing to wide availability of agriculture waste in the country. This agriculture waste serves as a substrate for mushroom cultivation. Thus, Asia Pacific is expected to create a lucrative opportunity for mushroom cultivators in the years to come.

Mushroom cultivators are focusing on expanding their consumer base in the market. Leading players operating in the mushroom cultivation market include Monaghan Mushrooms (Ireland), Walsh Mushrooms Group (Ireland), Mycelia (Belgium), South Mill Mushrooms Sales (US), Smithy Mushrooms Ltd. (UK), Rheinische Pilz Zentrale GmbH (Germany), Italspwan (Italy), Mushroom SAS (Italy) Hirano Mushroom LLC (Kosovo), Fujishukin Co. Ltd. (Japan), Societa Agricola Porretta (Italy), Gourmet Mushrooms, Inc. (US), Fresh Mushroom Europe (Belgium), Commercial Mushroom Producers (Ireland), Lambert Spawn (US), F.H.U Julita Kucewicz (Poland), Polar Shiitake Oy (Finland), Heereco BV (Netherlands), Bluff City Fungi (US), and Mycoterra Farm (US).

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The global farm equipment rental market is estimated to account for a value of USD 46.8 billion in 2020 and is projected to grow at a CAGR of 7.3% from 2020, to reach a value of USD 66.4 billion by 2025. The growth of the farm equipment rental market driven by factors such as shortage of skilled labor and an increase in mechanization in developing countries, rising demand for productivity and operational efficiency, and limited availability of arable land. The increasing government subsidies for farming equipment further provide open opportunities for growth of the farm equipment rental market.

Key players in the farm equipment rentals market include John Deere (US), CNH Industrial (UK), Kubota Corporation (Japan), AGCO Corporation (US), Mahindra & Mahindra (India), JCB (UK), and Escorts Ltd (India). Product innovation, expansions & investments, acquisitions, agreements, collaborations, approvals, and partnerships were some of the core strengths of the leading players in the farm equipment rentals market. These strategies were adopted by the key players to increase their market presence. It also helped them diversify their businesses geographically, strengthen their distribution networks, and enhance their product portfolios. Some of the other leading players in the farm equipment rental market include Tractors and Farm Equipment Ltd. (India), Pape Group (US), Premier Equipment Rentals (US), Flaman Group of Companies (Canada), Pacific Ag Rentals (US), Pacific Tractors & implements Ltd (US), Kwipped Inc. (US), Cedar street sales & rentals (US), Farmease (US), EM3 Agri Services (India).

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John Deere (US) stands as a leader among the various globally renowned businesses for agricultural equipment and technology founded in the year 1837 and has its footprint in more than 30 countries around the globe. Its key services include the manufacturing of equipment used in agriculture, lawns and gardens, construction, landscaping & ground care, forestry, golf & sports turf, engines and drivetrains, electronic solutions, government & military use, and rental sales. The company actively engages in technological innovations to constantly provide an edge to its equipment and has been awarded the AE50 award by the American Society of Agricultural & Biological Engineers. The organization pertains for over 182 years today and greatly promotes sustainability as one of its core values.

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CNH Industrial (UK) is a global industry involved in multiple business sectors, including manufacturing, designing, commercial, and implement designing. The industry has penetration in over 180 countries around the world. It has established 66 manufacturing units and 54 research & development centers. In the array of businesses owned by the organization, out of the 12 patented brands, the Chase HI, New Holland and Steyr and the 3 dedicated, commercial agricultural brands that the company offers to its customers. The key markets of the company can be listed as Europe, North America, South America and AMEA (Asia, Middle East, and Africa) with the highest market share being from Europe.

The global personalized nutrition market size is projected to grow from USD 8.2 billion in 2020 to USD 16.4 billion by 2025, recording a compound annual growth rate (CAGR) of 15.0% during the forecast period. The increasing trend of personalization for health-related solutions and the shifting consumer preferences due to the rising health awareness across regions are some of the major factors that are projected to drive the growth of the personalized nutrition market. In addition, the increasing trend of adopting digital and preventive healthcare solutions are a few other key factors that are projected to drive the market growth.

The active measurement segment is estimated to account for the largest share in 2019 in the market.

Active measurement tools include apps, testing kits, and programs. These usually give a more accurate and customizable nutrient profile based on an individual’s requirements. Therefore, the active measurement segment is projected to record the fastest growth in the market due to the increasing adaptability and acceptance in the market.

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The standard supplements segment is projected to account for the largest share during the forecast period.

By application, the standard supplements segment is projected to account for a larger market share, followed by the disease-based segment. The changing preferences and rising awareness about the overall health of individuals have led to an increase in the number of people opting for standard supplements. People are increasingly becoming aware of deficiencies and nutrient requirements, which is a key factor that is projected to drive the demand for standard supplements.

North America is projected to account for the largest share in the personalized nutrition market during the forecast period.

The North American market accounted for the largest share in 2019. The growth of the market in this region is majorly driven by the rising awareness among consumers about their health. Key players offering personalized nutrition are present in this region, which is also projected to contribute to the growth of the market. The region is witnessing an increase in the number of obesity rates. Besides, hectic and busier lifestyles have encouraged consumers to opt for specialized dietary supplements that are tailored to their specific requirements. Furthermore, the rise in income of consumers in the region will also contribute to their increased buying power, which, in turn, will encourage them to opt for personalized diets as per their preferences.

Some of the major players present in the personalized nutrition market include BASF SE (Germany), DSM (Netherlands), Persona (US), Amway (US), Herbalife Nutrition (US), Atlas Biomed Group Limited (UK), Zipongo (US), Wellness Coaches (US), Care/of (US), Habit Food Personalized (US), and Nutrigenomix (Canada). Joint agreements, investments, collaborations, and new product launches are some of the dominant strategies that are adopted by major players to strengthen their presence in the personalized nutrition market. These strategies have helped companies to expand their product offerings for personalized nutrition, and are projected to drive the market growth.

BASF (Germany) operates through six segments, namely, chemicals, materials, industrial solutions, surface technologies, nutrition and care, and agricultural solutions, serving various industries across the world, such as automotive, agriculture, pharmaceuticals, textiles, electronics, personal care and hygiene, nutrition, and energy and resources. Its nutrition and care segment includes care chemicals, nutrition, and health business units. The company offers dietary supplement ingredients as a part of personalized nutrition and a range of products for human nutrition under its nutrition and care business segment. BASF entered in an agreement with Xerion Limited (Australia) to encourage advancements in personalized nutrition in Asia Pacific. This agreement is regarding PUFAcoat fatty acids profiling kits. The company also undertook an alliance with By-Health (China), which is a nutritional supplement company that promotes the concept of personalized nutrition in China. It operates in more than 90 countries with nearly 355 production sites and six Verbund sites across regions, such as Europe, the Americas, Asia, Australia, and Africa.

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DSM is based in the Netherlands and is involved in the manufacturing of nutritional products, pharmaceutical ingredients, and industrial chemicals. Its business areas are segmented into nutrition, materials, and innovation center. They are actively providing solutions in the fields of nutrition and health. The company offers personalized nutrition products under its DSM human nutrition and health segment. It offers vitamins, carotenoids, digestive enzymes, nutraceuticals, probiotics and prebiotics, and customized solutions, including personalized nutrition solutions. It serves various industries, such as the dietary supplements, infant nutrition, food & beverages, pharmaceuticals, and personal care industries. The company has undertaken inorganic growth strategies in the industry. It operates globally and has its presence in over 50 countries, including the UK, the Netherlands, Germany, US, Luxembourg, Belgium, France, and Switzerland among others.