Research Reports And Consulting

The report "Feed Processing Market by Type (Cleaning & Sorting, Grinding, Mixing, Conditioning & Expanding, Dosing & Batching, Pelleting, Extrusion), Mode of Operation, Livestock, Form of Feed, and Region - Global Forecast to 2023", The feed processing market is estimated at USD 21.61 Billion in 2018 and is projected to reach USD 26.62 Billion by 2023, growing at a CAGR of 4.3% during the forecast period. The market is driven by factors such as the rising awareness of feed nutrition and health, technological advancements in the equipment industry, customized services, and increase in the demand for feed around the world.

Based on type, the testing & analysis segment is projected to grow at the highest CAGR from 2018 to 2023. The need to understand the composition of feed was driven by the demand for balanced feed and improved additives from the stakeholders in the feed industry. Several advanced rapid analytical methods and technologies have been developed to conduct a wide range of tests and analyses of animal feed, which include pathogen testing, fat & oil analysis, mycotoxin analysis, nutritional labeling, and pesticide testing.

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The pellets segment, by form of feed, accounted for the largest share of the global feed processing market in 2017. Pelleting is subsegmented into pellet mills, pellet crumblers, and others (block presses and feeders). Pellet feed is made from the mash, which is heated and compressed into a pellet, whereas crumbles are mostly made from whole pellets, which are cracked or rolled into a smaller size.

One of the major restraining factors for the growth of the feed processing market is market consolidation. For instance, in December 2017, Pavan Group was acquired by GEA Group AG (Germany) in Italy. This acquisition enabled GEA in extending its technological portfolio by adopting extrusion and milling technologies for processed food and feed products.

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Companies such as Andritz (Austria), Buhler (Switzerland), Pavan (Italy), Clextral (France), and Muyang (China) collectively account for a share of more than half of the feed processing market. These companies have a strong presence in Europe and the Rest of the world (RoW). They also have manufacturing facilities across these regions and a strong distribution network.

The global prepared food equipment market size is estimated to account for a value of USD 10.4 billion in 2020 and is projected to grow at a CAGR of 6.4% from 2020, to reach a value of USD 15.1 billion by 2026. The rise in disposable income of the population, changes in consumption patterns, and manufacturers' investment in developing innovative products on production efficiency, processing time, and quality of food products are expected to fuel the demand for prepared food equipment.

COVID-19 impact on Prepared Food Equipment market

With the lockdown imposed by governments due to the COVID-19 pandemic, restaurants, food outlets, and catering businesses were shut down, which has affected the equipment manufacturers' sales. Although the food consumption was more as people were at home, the food equipment market got affected worldwide due to the COVID-19 pandemic. It has impacted the meat products market due to the negative publicity by social media on the health risks associated with animal-based products' consumption. Simultaneously, the bakery and convenience food products market witnessed good growth as they are readily available and tasty to eat.

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Prepared Food Equipment Market Dynamics

Driver: Rise in income to drive the demand for prepared & convenience foods
The rise in disposable income due to growth in the economy, especially in emerging countries such as India and China, has led to an increase in demand for prepared & convenience foods. With the rising demand for convenience and ready-to-eat (RTE) food, customers are also concerned about the nutritional and health benefits of such food items before consumption. This is achieved by automating or integrating the overall processes, which help maintain food quality and nutritional value.

Restraints: Increase in demand for minimally processed, healthier organic food products
The rise in the aging population in developed countries has led to an increase in health concerns. There is a high preference for fresh and minimally processed food products without synthetic chemical preservatives. This adversely affects the demand for prepared food equipment as prepared foods are processed with preservatives and other flavoring agents to increase the shelf life and enhance palatability.

Opportunities: Demand for advanced machinery with high productivity and efficiency
Food manufacturers continue to look for advanced machinery and delivery solutions to meet safety standards and increase productivity to meet consumer demand changes. Key players such as GEA Group (Germany), Alfa Laval (Sweden), and Marel (Iceland) in food manufacturing are mostly focused on increasing the level of automation in food processing operations to increase the predictability of preventative maintenance, lead time of processing, and connectivity.

Challenges: Infrastructural challenges in developing countries
The saturated markets of developed economies such as the US, the UK, Germany, and France compel manufacturers of prepared food equipment to search for untapped markets and expand their consumer base. This requires substantial investments in many aspects of business expansion, especially with regard to the establishment of new facilities in developing countries. Setting up large equipment requires larger lands and high manpower, which makes it difficult for manufacturers to set up plants in developing countries due to the lower availability of labor and land.

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Key Market Players

Key players in this market include GEA Group (Germany), Alfa Laval (Sweden), JBT Corporation (US), SPX FLOW (US), Bühler (Switzerland), Tetra Laval (Switzerland), Dover Corporation (US), Robert Bosch (Germany), Krones (Germany), Middleby Corporation (US), Marel (Iceland), IMA Group (Italy), Multivac (Germany), Ali Group (Italy). These major players in this market focus on increasing their presence through expansions, mergers & acquisitions, partnerships, joint ventures, and agreements. These companies have a strong presence in North America, Asia Pacific, and Europe. They also have manufacturing facilities, along with strong distribution networks across these regions.

The global blockchain in agriculture and food supply chain market size is estimated to be USD 133 million in 2020 and is projected to reach USD 948 million by 2025, at a CAGR of 48.1% during the forecast period. Innovation combined with advanced technologies, such as blockchain and Artificial Intelligence (AI), offers revolutionary solutions to agriculture in the present markets. With the aid of blockchain technology, all the agricultural stakeholders will provide tamper-proof, accurate data about the farms, inventory, credit scores, and food tracking. Thus, the use and investments being made into such technological platforms are highly rising.

The product traceability, tracking, and visibility subsegment by application to dominate the market during the forecast period

Blockchain plays a key role in storing and providing accurate information at every step in the food supply chain. This facilitates increased trust among consumers to buy products from verified farmers and promotes responsible consumption. This technology provides reliable information regarding the origin of the food items right from the source to the store to the consumers, driving its use in the global markets especially in the time of pandemic outbreaks.

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The large enterprises subsegment by type to account for the largest market share in the blockchain in agriculture and food supply chain market

Walmart, Nestle, Kroger, and Carrefour are some of the key giant food retailers that have successfully implemented blockchain technology in their operations since 2018-2019. These are globally operating conglomerates and have invested heavily in understanding their client demands, securing the safety and quality of their food products, and ensuring the traceability of their end product offering to the consumers. Thus, these companies were able to capture larger customer bases and the same model is being implemented by other smaller businesses to implement the same. Thus, the market for this technology is highly in demand.

The application and solution provider subsegment by provider to account for the fastest growth in the blockchain in agriculture and food supply chain market

According to the business model and respective markets, the services for the highly customized application of blockchain technologies are trending globally. Further application and service blockchain technologies that are being highly useful currently in the market can be given as:

 AgriChain – A blockchain company focusing on enabling peer-to-peer agricultural transactions and processing while cutting out the middlemen.
 AgriLedger – A UK social enterprise project supporting farmers in tracing food origins, getting easier access to financing, and storing transaction data.
 Demeter – A central hub to rent and farm micro fields anywhere in the world – with no middlemen, complexity, or the overhead of a big organization.

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These are strongly driving the demands.

North America is estimated to be the largest market.

With the presence of key food retailers and suppliers in the US and key technology and service providing companies, the region is experiencing faster growth. According to a US-based Food Marketing Institute (FMI) report, public demand for transparency is growing. The report found that 75% of consumers are more likely to buy brands that provide in-depth information beyond physical labels. According to the blog published by “Food Executive Industry”, changing consumer eating habit is also affecting transparency needs in the US. In 2020, more shoppers (64%) followed a diet or health-related eating program than in 2018 (49%). These factors are driving the strong rise of smart and advanced technology use in the food supply chains in the region.

According to the new market research report "Insect Protein Market by Insect Type (Crickets, Black Soldier Flies, Mealworms, Ants, and Grasshoppers), Application (Food & Beverages, Animal Nutrition (Aquafeed, Pet Food, and Poultry Feed), Pharmaceuticals & Cosmetics), Region – Global Forecast to 2025", published by MarketsandMarkets™, the Insect Protein Market is projected to reach USD 1,336 million by 2025, from USD 144 million in 2019, at a CAGR of 45.0% during the forecast period. The market is driven by factors such as the shift in consumer preference from animal protein to alternative protein such as insect protein due to the increased concerns over future sustainability, and the increased public and private support for new insect protein development projects in both developed and developing economies.

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Due to the resource sustainability associated with the consumption of insects as an alternative protein source in the feed industry, the demand for insect protein is the highest in the animal nutrition segment, by application

Although consuming edible insects has been a tradition since ancient times across Southeast Asian countries, the development of insect-based protein is a recent innovation. Due to the "yuck" factor associated with insect-related products for human consumption, the application of insect protein has gained high acceptance in the feed industry. Fluctuating prices of fishmeal, declining production of fishmeal, and increasing dependence of Europe for animal-based protein (other than bone meal) for livestock nutrition encouraged manufacturers in the region to adopt insect-based protein for feed. Due to these factors, the animal nutrition segment recorded the fastest growth across the globe.

High acceptance of crickets in the food industry due to their high protein content

Due to the high availability and acceptability of crickets and their high protein content, their usage in products, such as protein bars, is very high. Dried cricket powder contains 69% of protein, compared to sirloin beef (29%), dried beef (43%), and chicken (31%). It also contains nine essential amino acids, along with zinc, Vit. B12, iron, potassium, magnesium, sodium, and calcium. Also, cricket flour acts as an alternative for milk, as it contains a high amount of calcium. The use of crickets is profitable in comparison with other livestock proteins, owing to the reduced expenses associated with rearing crickets. Crickets usually require around 2 kg of feed to produce 1 kg of meat, in which around 80% is edible, whereas, cattle require 8 kg of feed to produce the same amount of meat, out of which only 40% is edible.

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North America and Europe dominated the insect protein market in 2018

Insects have been an integral part of the traditional diet in Southeast Asian countries; hence, the adoption of processed products such as insect protein in these countries has been low. The number of players venturing into this market has been high in Europe and North America. Majorly, countries such as France, the Netherlands, Germany, and the US have been accepting these products, Moreover, the recognition of insect protein as novel foods in the European and US markets and the legislative amendment to include insects as a part of feed and food material have boosted the growth opportunities for insect protein in these countries. Majority of the manufacturers are headquartered in these countries and, being small-scale players; their revenues are majorly concentrated in the domestic market. Thus, the market shares of North America and Europe dominated the global market in 2018.

This report includes a study of the development strategies, along with the product portfolios of the leading companies. Insect protein finds major applications in the food and feed industries, and hence, profiles of the major manufacturers of insect protein products for both food and feed applications have been covered in this report. The key companies in the insect protein market for food application include Aspire Food Group (US), EntomoFarms (Canada), Protifarm (Netherlands), Jimini's (UK), Chapul Cricket Protein (US), and Swarm Nutrition GmbH (Germany) while the key companies for the insect protein market the feed application include AgriProtein Holdings Ltd. (South Africa), EnviroFlight LLC (US), Innovafeed (France), Ynsect (France), Hexafly (Ireland), and Protix (Netherlands).

The report "Vitamins Market by Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K), Application (Healthcare Products, Food & Beverages, Feed, and Personal Care Products), Source (Synthetic and Natural), and Region - Global Forecast to 2023", The vitamins market is estimated to be valued at USD 5.18 billion in 2018 and is projected to reach USD 7.35 billion by 2023, at a CAGR of 7.3%. The market is driven by the growth in demand for functional and nutritionally enriched processed food products, the prevalence of vitamin deficiencies, and feed fortification due to a rise in global meat & dairy product consumption.

The Vitamin C segment is projected to be the fastest-growing segment during the forecast period.

The vitamin C segment, by type, is projected to be the fastest-growing segment. The increasing focus of consumers on health and wellbeing, along with multiple benefits provided by vitamin C such as faster healing of wounds and maintenance of skin, eye health, and immune system provides an opportunity to this segment for increased growth.

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The healthcare products segment is estimated to dominate the market in 2018.

The healthcare products segment, by application, is estimated to dominate the market during the forecast period. Rapid urbanization has led to changes in consumer lifestyles. Vitamins are gaining traction in the healthcare industry, as there is an increased focus on preventive health care. Further, vitamins are also known to sustain human health during various disorders and ailments such as diabetes, cardiovascular disease (CVD), Alzheimer’s, multiple sclerosis (MS), and the common cold.

The synthetic segment is set to dominate the market by 2023.

The vitamins market, by source, is projected to be dominated by the synthetic segment, which is projected to grow at the higher rate during the forecast period. Synthetic vitamins are chemically synthesized and produced largely from coal tar derivatives and petroleum extracts. They are widely preferred by end-user industries because of their ability to remain stable for a longer period of time and also because of the low costs associated with them in comparison with naturally sourced vitamins.

Asia Pacific is projected to be the fastest-growing market during the forecast period.

The Asia Pacific market is projected to grow at the highest CAGR from 2018 to 2023. The incidences of regular and chronic diseases in this region are high. This has led to an increased focus on preventive health care, which has resulted in high consumption of healthcare products and fortified & functional food products with essential nutrients such as vitamins. Also, the market for vitamins in Asia Pacific is experiencing high growth due to its growing application in the feed industry, as the region accounts for the largest livestock population and caters to significant demands of livestock-based products such as milk, egg, and meat.

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This report includes a study of marketing and development strategies, along with a study of the product portfolios of leading companies. It includes the profiles of leading manufacturers such as Koninklijke DSM N.V. (Netherlands), Glanbia plc (Ireland), ADM (US), BASF (Germany), Lonza Group (Switzerland), Vitablend Nederland B.V. (Netherlands), SternVitamin GmbH & Co. KG (Germany), Farbest-Tallman Foods Corporation (US), Watson Inc. (US), Zagro (Singapore), The Wright Group (US), Rabar Pty Ltd. (Australia), Adisseo (France), Showa Denko K.K. (Japan), and BTSA BIOTECNOLOGíAS APLICADAS S.L (Spain).

According to the new market research report "Dairy Alternatives Market by Source (Soy, Almond, Coconut, Oats, Rice, Hemp), Application (Milk, Yogurt, Ice creams, Cheese, Creamers), Distribution Channel (Supermarkets, Health Food Stores, Pharmacies), Formulation, and Region - Global Forecast to 2026", published by MarketsandMarkets™, the global Dairy Alternatives Market size is estimated to be valued at USD 22.6 billion in 2020. It is projected to reach USD 40.6 billion by 2026, recording a CAGR of 10.3% in terms of value. The increasing demand for lactose-free food and beverage products is driving the global dairy alternatives market.


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Market Dynamics

Drivers: Rise in cases of lactose intolerance and milk allergies

The increasing number of lactose-intolerant and dairy-allergic consumers have accelerated the growth of the dairy alternatives market. Lactose is the major carbohydrate in milk and other dairy foods such as ice cream, cheese, and yogurt. The symptoms of lactose intolerance among individuals include abdominal pain, diarrhea, nausea, gut distension, flatulence, and constipation. The increasing number of these allergies promotes the consumption of dairy alternatives as consumers are more aware of healthy eating habits. Consequently, the demand for a variety of dairy alternatives such as plant-based non-dairy products such as milk, ice creams, creamers, and cheese, among others, is gaining importance among these consumers. According to the American Gastroenterological Association, cow’s milk is a major cause of food allergies among infants and children. The increasing number of lactose-intolerant and dairy-allergic consumers have accelerated the growth of the dairy alternatives market. The rising awareness about healthy eating habits influences consumers. Several infants and adults suffer from milk allergies that result in an adverse immune reaction after ingestion of animal milk. The increasing number of these allergies promotes the consumption of dairy alternatives. The demand for a variety of dairy alternatives such as rice milk, soy milk, and oat milk is increasing.


Restraints: Allergies associated with plant-based sources, such as soy and almonds


One of the major factors restraining the growth of the dairy alternatives market is allergies associated with the plant-based sources used to manufacture dairy alternative products. Although soybeans are rich in nutrient content, the presence of anti-nutritional components in soy could cause allergies. A soy allergy occurs when the human immune system mistakes the harmless proteins found in soy as harmful and produces antibodies to combat them. Similarly, tree nuts such as almonds are one of the ingredients that cause allergies. Owing to this, these individuals have to avoid almond-based products such as almond milk and other non-dairy products made from almonds. The price of dairy alternatives, on the other hand, depends on the supply of raw materials, which is why there are price fluctuations. Oat milk and several other dairy alternatives face the problem of raw material unavailability, because of which prices increase. This price volatility stands as one of the biggest limitations for growth in dairy alternative beverage sales.


Opportunities: Rising demand for organic food & beverages

Organic food & beverages have the potential to change the business landscape in the overall dairy alternatives market. Changing consumer preferences have been oriented toward healthy food & beverages; this is attributed to a rise in awareness about the functional health benefits in the consumption of organic food products. Clean-label food & beverages have been attracting consumers globally, resulting in a rise in demand for organic ingredients. Developing countries such as China and India are projected to witness a strong surge in demand from the supply side for organic food ingredients during the forecast period.


The demand for dairy alternative food & beverage products is high in the developed markets of the US and Canada. Consumer preference for vegan products is rapidly rising as marketing campaigns are planned to highlight their use and health benefit claims. Developing countries such as China and Australia are expected to experience a sharp upsurge in demand for dairy alternatives in the future. This demand may be driven by an increase in consumer preference for vegan diets.


Challenges: Volatile prices of raw materials

Though most dairy alternatives are similar to dairy milk in terms of texture and taste, the price of dairy milk is relatively low than that of its alternatives. The price of dairy alternatives depends on the supply of raw materials; owing to this, there are price fluctuations. Oat milk and several other dairy alternatives face the problem of raw material unavailability, because of which prices increase. This price volatility stands as one of the biggest limitations for growth in dairy alternative product sales.


Rising deforestation in developing countries results in the scarcity of raw materials for dairy alternatives such as soy, almond, and rice. Further, extremely cold climatic conditions in countries such as the UK, France, and Spain hamper the production of agricultural produce. Soy milk is produced from whole soybeans or full-fat soy flour; almond milk is made from ground almonds that are free from lactose and cholesterol; oat milk is lactose-free milk obtained naturally from oats, other grains, and beans. The unavailability of these agricultural raw materials restricts the production of alternative dairy beverages by European manufacturers.


Asia Pacific to account for the largest market share during the forecast period

The global dairy alternatives market is dominated by the Asia Pacific region due to the changing lifestyles of consumers and the increase in consumption of clean label products. Consumers are also more aware of their health and wellness, which is further fueling the demand for dairy alternatives in the region.


The Asia Pacific dairy alternatives market is also driven by large economies such as China, Japan, and Australia. The overall investment in the region has increased substantially over the past few years, especially in China. Japan, Australia, China, and India are the major countries covered for study in this report. Some key market players in this region are Sanitarium Health & Wellbeing Company (Australia), Freedom Foods Group Ltd. (Australia), Vitasoy International Holdings Limited (Hong Kong), and Pureharvest (Australia). The dairy alternatives industry in the Asia Pacific region is growing, owing to the changing lifestyles of customers. The dairy alternatives market in this region is currently undergoing a dramatic transformation in response to rapid urbanization, diet diversification, and the liberalization of foreign direct investment in the food sector.


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Key Market Players:

The Hain Celestial (US), Blue Diamond Growers (US), SunOpta (Canada), Sanitarium Health and Wellbeing Company (Australia), Danone (France), Freedom Foods Group (Australia), Earth’s Own Food Company (Canada), Triballat Noyal (France), Valsoia S.p.A (Italy), Panos Brands (US), Melt Organic (US), Oatly (Sweden), Living Harvest Foods (US), Ripple Foods (US), Kite Hill (US), Califia Farms (US), Hudson River Foods Inc. (US), Daiya Foods Inc. (Canada), Pureharvest (Australia), Yoconut Dairy Free (US), and Yumbutter (US).

The global fruit and vegetable seeds market size is estimated to be valued USD 9.8 billion in 2020 and is expected to reach a value of USD 14.4 billion by 2025, growing at a CAGR of 8.2% during the forecast period. The growing demand for high value crops such as tropical fruits and leafy vegetables coupled with the increased demand for organic food products is expected to drive the growth of the market during the forecast period.

COVID-19 Impact on the Fruit and Vegetable Seeds Market

The outbreak of COVID-19 and the measures taken to control the pandemic have a crippling effect on the agriculture sector across the globe. Many countries have adopted several emergency measures to combat the COVID-19 crisis. These measures range from closing borders and public institutions, as well as isolating homes, communities, and the total lockdown of regions and the entire state. These mitigation measures have resulted in various disruptions in the functioning of markets and supply chains for agricultural inputs and products. Seeds are the starting point for agricultural production; therefore, during crises such as the COVID-19 pandemic, seed delivery is among the essential services that must continue to support the current and subsequent production cycles.

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However, issues related to the transportation of seeds either domestically or internationally, due to the reduced number of flights, fewer drivers, and the slow process of the necessary documentation, because of fewer staff, create specific problems for the seed sector. The ornamental crop industry has been severely affected due to the closure of garden centers deemed non-essential services and loss of contracts with supermarkets. The sale of seeds to amateur gardeners has stopped. This will impact some seed suppliers, especially those with left-over stock.

Key players in this market include BASF SE (Germany), Bayer AG (Germany), Groupe Limagrain (France)Corteva Agriscience (US), Syngenta Group (Switzerland), and Sakata Seed Corporation (Japan).

New product launches and partnerships were the key strategies adopted by the leading players in the fruit & vegetable seeds market with a view to improve their product line and presence in the market.

BASF SE (Germany) BASF SE is a chemical manufacturing company operating in the market segments of chemicals, performance products, functional materials & solutions, agricultural solutions, and oil & gas. BASF has 12 operating divisions with 86 strategic business units. The company provides a wide range of certified fruit & vegetable seeds and has constantly been investing in research of better-quality seeds. The company has been one of the pioneers in the transgenic and hybrid seeds market, with offerings specific to particular regions. Clearfield, Provisia, and Cultivance are the three main technologies adopted by the company for its seed production, which helps it offer disease-resistant, high-yielding seed varieties. In August 2018, the company acquired Bayer AG’s (Germany) vegetable seeds business which helped in enhancing BASF’s offerings within the segment

The company operates through subsidiaries and joint ventures in more than 90 countries through the functioning of six integrated production sites and 355 other production sites in Europe, Asia, Australia, the Americas, and Africa.

Bayer AG (Germany) Bayer AG is a leading research-intensive company operating in the pharmaceuticals, consumer health, crop science, and animal health segments. The company’s agricultural enterprise, Bayer AG, which operates through four segments—pharmaceuticals, consumer health, crop science, and service functions and other. The company offers fruits and vegetable seeds through its two operating business segments: crop protection/seeds and environmental science. The recent acquisition of Monsanto (US) in June 2018 has boosted Bayer’s agriculture business with innovative solutions in the crop protection and seed manufacturing industries.

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Bayer’s manufacturing facilities operate in 130 sites spread across 34 countries. It has a worldwide sales and distribution network in over 120 countries. Its key locations include Germany, France, Singapore, Brazil, and the US. Its major research centers of the seed units are located in Belgium, the Netherlands, and the US. The company operates through various subsidiaries such as Bayer CropScience Holding SA Lyon (France), Bayer CropScience Holdings Limited Cambridge (UK), Bayer CropScience NV Diegem (Belgium), Bayer CropScience S.r.l (Italy), and Bayer Australia Limited (Australia).

 According to the new market research report "Probiotics Market by Application (Functional Food & Beverages (Dairy Products, Non-dairy Beverages, Infant Formula, Cereals), Dietary Supplements, Feed), Ingredient (Bacteria, Yeast), Form (Dry, Liquid), End User, & Region - Global Forecast to 2026", published by MarketsandMarkets™, the global Probiotics Market is estimated to be valued at USD 61.1 billion in 2021 and is projected to reach USD 91.1 billion by 2026, at a CAGR of 8.3% during the forecast period.


The global demand for probiotics is increasing significantly due to the growing awareness among customers about their digestive health management, the rise in demand for quality food, and the increase in demand for quality animal-based products. Probiotics are found in supplement form, or as components in food and beverages.


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Market Dynamics
Drivers: Health benefits associated with probiotic-fortified foods
Health awareness among consumers is on the rise, wherein most consumers are constantly in search of healthy food products for daily consumption. Probiotics has proven strong health benefits, more specifically to the human digestive system.

Probiotics is found in the supplement form or as components of foods & beverages. Its integration with inexpensive health foods, such as yogurt, fruit juices, and cultured dairy drinks has contributed to significant market size. The most commonly used probiotic bacterial strains include Bifidobacteria and Lactobacilli, which are found in various dairy products, including yogurt. In the dairy category, yogurt is the most popular option for the consumption of probiotics. Manufacturers are coming up with a variety of options in the yogurt category; for instance, in 2013, Chobani, LLC (US) introduced a line of Greek yogurt in the US market, which has now become one of the leading brands across North America.

Restraints: International quality standards and regulations for probiotic products
International bodies, such as the National Food Safety and Quality Service, Canadian Food Inspection Agency, US FDA, WHO, and European Parliament Committee on the ENVI (Environment, Public Health and Food Safety) of the EU are associated with food safety regulations. These organizations have control over the use of different chemicals and materials during food processing, directly or indirectly. In 2001, the joint FAO of the UN/WHO Expert Consultation on Evaluation of Health and Nutritional Properties of Probiotics developed guidelines for evaluating probiotics in food that could lead to the substantiation of health claims. This was to standardize the requirements needed to make health claims related to probiotic agents.

Opportunities: Probiotics can replace pharmaceutical agents
The increasing demand for probiotics has shown that customers prefer products with proven health benefits. The increasing evidence of health benefits associated with probiotics for health restoration has increased the customer expectations related to probiotics. This inclination toward a safe, natural, and cost-effective substitute for drugs has led to the application of probiotics as pharmaceutical agents. Beneficial effects of probiotics as pharmaceutical agents seem to be strain- and dose-dependent. Clinical trials have displayed that probiotics may cure certain disorders or diseases in humans, especially those related to the GI tract. The consumption of fermented dairy products containing probiotic cultures may provide health benefits in certain clinical conditions, such as antibiotic-associated diarrhea, rotavirus-associated diarrhea, inflammatory bowel disease, Irritable Bowel Syndrome (IBS), allergenic diseases, cancer, Helicobacter pylori infection, and lactose-intolerance.

Challenges: Complexities in integrating probiotics in functional foods
The development and commercial aspects of functional food products are rather complex, expensive, and uncertain. The factors behind the success of functional food product development are consumer demand, technological conditions, and legislative regulatory background. However, consumers’ knowledge of the health effects of specific ingredients can affect the acceptance of specific functional foods. The common functional ingredients, such as minerals, fiber, and vitamins, are preferred over new and improved products, such as foods enriched with probiotics, prebiotics, flavonoids, carotenoids, and conjugated linolenic acid.

The researcher has to work in-depth to overcome all the challenges related to the selection and development of the strain and related production processes. Probiotic strains are prone to changes in pH and temperature. The strains must sustain while integrating with functional foodstuffs. The basic requirement for probiotics is that products should contain sufficient numbers of microorganisms up to the expiry date. Hence, probiotics must contain specific strains and maintain certain numbers of live cells to produce health benefits in the host. Different countries have decided on the minimum number of viable cells required in the probiotic product for it to be beneficial. The preservation of these probiotic microorganisms presents a challenge as they are affected by exposure to temperature, oxygen, and light.


The animal probiotics segment is projected to account for the fastest growth during the forecast period.
The animals segment is projected to record the fastest growth during the forecast. The ban on synthetic antimicrobial growth promoters (AGP’s) in Europe is a factor driving the probiotics market. The motive behind the ban was to curb the practice of using antibiotics, antimicrobials, and other drugs for promoting the growth of livestock and increasing the production of meat, milk, and other products.

The demand for liquid probiotics from the yogurt and beverage industries is projected to dominate the probiotics market
The demand for liquid probiotics has increased as compared to dry probiotics, due to its application in yogurt, which is the most popular source of probiotics. Other products that use liquid probiotics include kefir water, probiotic juices, and yogurt-based drinks, which are healthy options for daily supplementation. The Asia Pacific region is projected to be a key market for yogurt in the coming years. China stands a huge opportunity for both domestic and international companies to penetrate the yogurt market as the country consumes yogurt on a large scale.

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Key Market Players
Key players identified in this market include Danone (France), Yakult Honsha (Japan), Nestlé (Switzerland), DowDuPont (US), and Chr. Hansen (Denmark). Key players in this market are focusing on increasing their presence through mergers & acquisitions and new product developments, specific to consumer tastes in these regions. These companies have a strong presence in Europe and the Asia Pacific. They also have manufacturing facilities along with strong distribution networks across these regions.

According to the new market research report “Agrigenomics Market by Application (Crops and Livestock), Sequencer Type (Sanger Sequencing, Illumina HiSeq Family, PacBio Sequencer, SOLiD Sequencer), Objectives, and Region (North America, Europe, APAC, South America, Row) – Forecast year 2026“, published by MarketsandMarkets™, the global Agrigenomics Market is projected to grow from USD 3.3 billion in 2021 to USD 5.3 billion by 2026, at a CAGR of 9.7 % from 2021 to 2026. The growth of this market is projected to be driven by the increasing burden on current food production systems amidst the rapidly expanding global population, rise in the number of genetic diseases affecting plants animals, and technological advancements in the field of applied genetics. The global marketplace has witnessed a significant increase in crop genomic resources and advancements in genome analysis facilitating basic and translational agricultural research. This trend is expected to continue strongly throughout the forecast period.


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Crops, by Application, is estimated to hold the largest market share during the forecast period


The application of agrigenomics in crops is projected to account for the largest share in the agrigenomics market. With the rapidly growing global population, changing climate, and environmental pressure, there is an urgent need to accelerate breeding novel crops with higher production, drought or heat tolerance, and less pesticide usage. Advances in genomics offer the potential to speed up the process of developing crops with promising agronomic traits. Agricultural genomics is a rich field that has been contributing to advances in crop development for decadesGenome-editing tools in crops are set to revolutionize our understanding of the subtle desired genes which are responsible for improvised agricultural traits. The development of genetically improved crops is expected to continually contribute to food production and nutritional security, thereby meeting the rapidly expanding global food demand.


Marker-assisted Selection, by objective, is estimated to hold the largest share in the agrigenomics market during the forecast period


The Genome analytic tools such as marker-assisted selection are estimated to act as a major solution for breeding projects for crops and livestock. Marker-assisted selection is expected to dominate with an estimated share of ~22% by the end of 2021. Marker-assisted selection or marker-aided selection (MAS) is an indirect selection process where a trait of interest is selected based on a marker (morphological, biochemical, or DNA/RNA variation) linked to a trait of interest (e.g., productivity, disease resistance, abiotic stress tolerance, and quality), rather than on the trait itself. This process has been extensively researched and proposed for plant and animal breeding. It uses conventional breeding approaches and does not involve transgenic approaches. Marker-assisted breeding uses DNA markers associated with desirable traits to select a plant or animal for inclusion in a breeding program early in its development. This approach dramatically reduces the time required to identify varieties or breeds which express the desired trait in a breeding program.


Illumina HiSeq Family, by sequencer type, is estimated to account for the largest market share during the forecast period


Sequencing tests based on Illumina HiSeq accounted for the largest share in the agrigenomics market in 2020. It is a very powerful sequencing system with the flexibility to perform multiple applications. Illumina HiSeq System is a powerful and proficient ultra-high-throughput sequencing system that supports a comprehensive range of applications and study sizes. Illumina sequencers are the most widely used, efficient, and expensive, which work based on polymerase-based sequence-by-synthesis. The system provides several advantages over the existing hybridization-based expression data of microarrays with regard to resolving potential modes of action during sequencing. Hi Seq has a read length of 100 x 100 base pairs of paired ends of a DNA molecule. It consumes a time run of 3-10 days but provides an accuracy of 99.9%.


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North America is estimated to hold the largest market share during the forecast period


North America dominated the agrigenomics market due to the strong RD, technology innovation, and increased mergers and acquisitions in agrigenomics in the region. North America is the largest market for agrigenomics services and solutions globally; this is attributed to the numerous key technology providers, streamlined policy and regulatory framework, and effective research processes. The number of in-house testing laboratories in North America has also doubled since the 1990s, with the aim to develop more sustainable agricultural products (both crop- and livestock-related). The role of contract research organizations has also increased in North America, leading to the prospects of commercialization of agrigenomics testing services.


Key Players:


This report includes a study on the marketing and development strategies, along with a study on the product portfolios of the leading companies operating in the agrigenomics market. It consists of the profiles of leading companies such Eurofins Scientific (Luxembourg), Agilent Technologies, Inc. (US), Thermo Fisher Scientific Inc. (US), LGC Limited (UK), Illumina, Inc. (US), and Zoetis Inc. (US).

 Farmers and governments are realizing the importance of irrigation in agricultural production and yields. Sprinkler irrigation is a crop irrigation system that uses machinery to provide a specific amount of water and has the ability to control and monitor the water resources, resulting in water and energy savings. The sprinkler irrigation systems market is estimated at USD 2.4 billion in 2019; it is projected to grow at a CAGR of 1.9%, to reach USD 2.7 billion by 2025.

Various manufacturers are developing advanced sprinkler irrigation systems that are quick and efficient as they are equipped with additional precision farming features such as GPS, sensors, and remote-control technology, or further enhancing the existing mechanical features in their products. The demand for agricultural equipment that can be controlled remotely has increased globally, and sprinkler system manufacturers are also incorporating the same in their products. Valmont Industries and Reinke Manufacturing Company have developed sensor-based irrigation systems, which monitor the soil moisture for irrigation purposes.

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On the basis of type, the lateral move segment is projected to record a higher growth rate during the forecast period. The primary advantage of lateral move systems is that it can irrigate rectangular fields. Furthermore, unlike pivots, these systems have a uniform pressure along the length and are more labor-intensive. These factors are projected to contribute to higher growth of lateral move systems.

On the basis of crop type, the adoption of sprinkler systems is projected to remain high for other crops such as sugarcane and forages. According to the FAO, in 2017, Brazil was the main producer of sugarcane across the world. Though sprinkler irrigation is not that widely used for sugarcanes, research on the application of center pivots in Brazilian sugarcane fields is gaining traction, thereby promoting the use of these systems for sugarcane production. In addition, recently, modern sprinkler systems are being put into use for irrigating forages. Stationary sprinklers such as permanent set systems are used for fields as large as 10 acres; portable systems such as center pivots, lateral move, side rolls, and traveling guns are typically used for larger fields. Due to these factors, the others segment, on the basis of crop type, is projected to grow in the sprinkler irrigation systems market.
Development of innovative sprinkler irrigation systems is projected to provide profitable opportunities for the market growth, globally.

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Technological advancements are largely adopted by key players for incorporating additional features or enhancing the already existing features in their products. The development of remotely controllable systems and user-friendly control panels enable farmers to handle center pivots and irrigation stream flow effectively. Leading players such as Valmont Industries, Lindsay Corporation, T-L Irrigation, and Reinke Manufacturing Company mainly focus on developing new products to sustain its position in the global market.

The global edible packaging market size is estimated to be valued at USD 527 million in 2019 and is projected to reach USD 679 million by 2025, at a CAGR of 4.3% during the forecast period. The growth of the market is driven by factors such as efforts to reduce solid waste accumulation in landfills, increasing demand from consumers for packaged food products, and innovations in the packaging industry.

The key manufacturers of edible packaging in this market include Monosol LLC (US), JRF Technology (US), Evoware (US), Tipa Corp. (Israel), Nagase America (US), Notpla Ltd. (UK), Avani (Indonesia), Wikicell Designs (US), Amtrex Nature Care Pvt. Ltd. (India), EnviGreen Biotech Pvt. Ltd. (India), Regeno Bio-Bags (India), Devro Plc (UK), Apeel Sciences (US), Coolhaus (US), Do Eat (Belgium), Ecoactive (US), Mantrose UK Ltd. (UK), Dental Development Systems LLC (US), Tomorrow Machine (Sweden), and Lactips (France).

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Nagase America Corporation (US) is a global leader in manufacturing innovative products and provides customized solutions to consumers through its extensive knowledge and expertise in chemicals, plastics, electronics, automotive, and life sciences. The company develops ecologically sustainable products and solutions across a broad spectrum of industries, including food and non-food applications. It operates in numerous industries, namely automotive, chemicals, electronics, energy, food & beverages, paint and coatings, paper and inks, personal care, and pharmaceuticals. Functional materials, advanced materials and processing, electronics, mobility and energy, and life and healthcare are the functional segments under Nagase America. The Nagase group consists of multiple R&D divisions that cater to its segments. The company has its presence in various other markets such as transportation, storage, and distribution. Nagase America also holds a strong presence across Europe, Asia, and the Americas.

Devro PLC (UK) is a manufacturer and supplier of collagen-based casings and films in food and non-food applications. The company’s collagen-based casings are primarily used in the meat industry for the packing of sausages, salami, hams, and other cooked meats. The company’s collagen casings are used in other application areas, including health care and cosmetics. Devro directly sells its casings to manufacturers via agents and distributors with customized solutions for manufacturers across different industries. Devro maintains a global presence with manufacturing facilities and R&D facilities in Scotland, the US, the Czech Republic, the Netherlands, Australia, and China. It also maintains a network of subsidiaries across different regions, including Devro Asia Ltd. (China), Devro Pty Ltd. (Australia), Devro Teepak Scotland Ltd. (Scotland), PV Industries B.V. (Netherlands), Devro S.r.o. (Czech Republic), Devro Medical Ltd. (Scotland), Devro KK (Hong Kong), and Devro Inc. (US).

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MonoSol LLC (US) is a leader in water-soluble polymer-based films, offering water-soluble delivery systems for unit-dose applications. It is a division of the Kuraray Group (Japan) and hosts an innovative manufacturing platform for the creation of smart, efficient, and sustainable packaging solutions for a wide range of industries. MonoSol LLC manufactures dosage-based edible packaging products to meet product requirements and provides easy handling and convenience in a diverse array of applications, including detergents, personal care products, food and non-food applications, and pharmaceutical functions. MonoSol LLC operates alongside MonoSol Rx, a Kuraray Group subsidiary that is wholly dedicated to the development and manufacture of packaging solutions for the pharmaceutical industry.

JRF Technology (US) provides product and process development services for transforming soluble polymers into commercial products. The company was established to provide consulting services in the field of water-soluble and edible polymers. They serve clients in the food, nutraceutical, personal care, household cleaning, packaging, and converting markets. The product development laboratory and pilot-scale facilities at JRF Technology aid in transforming products from concept stages into commercially viable products. JRF primarily works in the areas of technology scouting, proof of concept testing, formulation and product development, validation of the manufacturing process, and coordination of packaging conversions. The product categories at JRF Technology comprise food and flavor delivery systems that represent a convenient mode of dispensing colors, flavors, and sweeteners. JRF’s application areas include thin edible packaging formats to package food ingredients, wound care products to be dispersed in soluble films, and soluble polymers for food and non-food applications.

The farm equipment rental market is estimated to account for a value of USD 46.8 billion in 2020 and is projected to grow at a CAGR of 7.3% from 2020, to reach a value of USD 66.4 billion by 2025. The global market is projected to witness significant growth due to factors such as the rise in the global population, shortage of skilled labor, increasing mechanization trends and rising demand for food grain products have fueled technological advancements across the globe are some of the major factors fueling the demand for farm equipment rental.


The increasing demand for renting tractors and harvesters in the Asia Pacific region is projected to drive the growth of the market

According to the FAO, Asia Pacific accounted for nearly 40% of the global arable land in 2016. Farmers in the Asia Pacific region are increasingly producing rice and crops such as palm and cotton. Further, a shift from the adoption of labor-intensive farming techniques to advanced technological equipment in the agricultural sector across the Asia Pacific countries has led to increasing demand for tractor and various farming equipment such as harvester and spraying and threshing equipment for the renting purpose. Investments in various agriculture machinery have also led to increased crop production, particularly in developing countries such as India, China, Vietnam, and Thailand.

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By equipment type, the harvesters segment is projected to grow at the highest CAGR in the farm equipment rental market during the forecast period.

The harvesters are versatile, self-propelled machines that are designed to harvest an assortment of grain crops efficiently. Reaping, threshing, and winnowing are the three separate harvesting operations combined into a single process using a harvester. Therefore, high labor costs and an insufficient workforce in the harvesting category are the main driving factors for the increase in demand for harvesters in the market for farm equipment rental.


By power output, the 71-130 HP segment is projected to dominate the global farm equipment rental market during the forecast period.

The 71–130 HP segment majorly consists of 4WD tractors and some 2WD tractor models as well. Countries in the Asia Pacific region are striving to increase the farm mechanization rates are experiencing a growth in demand for such tractors. The demand for these tractors from the developed nations is higher due to factors such as high consumption rates, higher food production necessity, greater power requirements in the farms, and the large land size of the farm holdings.

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Key Market Players


Key players in this market include John Deere (US), CNH Industrial (UK), Kubota Corporation (Japan), AGCO Corporation (US), Mahindra & Mahindra (India), JCB (UK), Escorts Ltd (India), Tractors and farm equipment’s ltd. (India). These major players in this market are focusing on increasing their presence through expansions & investments, mergers & acquisitions, partnerships, joint ventures, and agreements. These companies have a strong presence in North America, Asia Pacific, and Europe. They also have manufacturing facilities and strong distribution networks across these regions.


Recent Developments:

In November 2019, John Deere launched a new series of 8R wheel tractors, 8RT two-track tractors, and the very first four-track tractors. These have enhanced ride quality and can be driven with the ease of any other wheel tractor.
In December 2019, CNH Industrial N.V acquired K Line Ag, an Australian agricultural tillage and farm management equipment manufacturer.
In January 2020, Kubota launched its "X Tractor- cross tractor," which is a highly versatile, completely unmanned equipment operated via AI.
In January 2020, AGCO Corporation launched its new Fendt momentum planter in North America so as to provide better accuracy and proper positioning of seeds while sowing activities. It has raised the standards for seed placement.
In January 2020, Mahindra and Mahindra inaugurated its newly established manufacturing facility in Telangana (India), with INR 250 crore investment. This initiative was taken to increase the overall production output of the business by 92,000 units on an average per annum.